Sayer Selection Limited

Reference number: 944013

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Introducer appointed representative

This firm can only introduce you to its principal, and cannot give financial advice, recommend products, or arrange deals alone.

Responsible principal firm

AUTO GB LTD. Reference number: 729087 Authorised View firm →
What does this mean?
  • An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own.
  • Sayer Selection Limited (FRN 944013) introduces customers to AUTO GB LTD. (FRN 729087). Any regulated advice or arranging is done by the principal, not Sayer Selection.
  • Example: if Sayer Selection refers you to a financial adviser, the advice should come from the principal firm, not from Sayer Selection itself.
  • Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

In the full report: 3 background checks

  • When sayerselection.com first appeared online, and whether it can receive email
  • What kind of line 07853 996333 is
  • Who else gives the postcode DN10 5DR
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FCA permissions and consumer protection

  • Protection through the principal firm
    Protection works through Auto GB Ltd., the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company number
11018203
Company status
Active
Company type
Private limited company
Incorporated
17 October 2017 (9 years old)
Registered office
Park Farm, Everton, Nr Doncaster, South Yorkshire, DN10 5DR, United Kingdom
Nature of business
  • Sale of used cars and light motor vehicles (SIC 45112)

Directors and company secretaries

Name Role Born Appointed Other companies
Michael Attewell Wilkinson Director Apr 1983 17 Oct 2017 1 other company
Joanne Penty Director Aug 1976 1 Jul 2018 None

Other companies run by these 2 directors

A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.

other company
1
still active
1

In the full report: all 1 company, named

  • What each company does, and whether it is still trading
  • Which of these 2 directors sit on each board, and since when
  • Any that went into liquidation or administration
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Filed accounts and finances

Year to 31 October 2025Small company accountsNot audited

Net assets

£6,600

−20% from £8,226

Cash at bank

£2,501

−26% from £3,370

Employees (average)

2

Same as 2

Owed within a year

£1,312

<1% from £1,307

Assets and liabilities

In the full report: all 6 years of accounts

  • Every year from 2020 to 2025
  • The chart, over every year
  • Every filed figure, year by year
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About these figures
Turnover
Money taken from sales in the year, before any costs.
Profit before tax
What was left after the year’s costs, before corporation tax. A minus figure is a loss.
Net assets, or total equity
Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
Total assets and total liabilities
Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
Cash at bank
Money in the company’s accounts on the last day of the year.
Owed within a year, owed after a year
Debts and bills due in the next twelve months, and those due later.

There is no turnover or profit: small companies do not have to publish them.

Accounts filed at Companies House for company 11018203. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.

Key dates in its history

Sayer Selection’s history from the FCA register and Companies House, newest first.

2021

31 January 2021

  • Became an introducer appointed representative

FCA register

2018

1 December 2018

  • Joanne Penty became a part-owner (25–50% of shares)

Companies House

1 July 2018

  • Joanne Penty appointed as a director

Companies House

2017

17 October 2017

  • Incorporated at Companies House
  • Michael Attewell Wilkinson became a part-owner (25–50% of shares)
  • Michael Attewell Wilkinson appointed as a director

Companies House

Director appointments and resignations, and trading names, appear under All events.

Firms like Sayer Selection

Other firms of the same type (car dealer), nearest first.

In Doncaster

Adwick Caravans LimitedDoncasterAppointed representativeApex Motor Group Doncaster LimitedDoncasterAppointed representativeD.M.Keith (RGD) LimitedDoncasterAppointed representativeJPR Sales LtdDoncasterAppointed representativeRiverside Motors (Doncaster) LimitedDoncasterAppointed representativeRiverside Motors (Wakefield) LtdDoncasterAppointed representative

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on Sayer Selection

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • 1 other company its directors have run, named
  • 3 background checks on its contact details
  • 6 years of accounts, charted
  • All 6 events in its history

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Frequently asked questions about this firm

Is Sayer Selection Limited FCA authorised?
Sayer Selection Limited (FRN 944013) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.
What does introducer appointed representative mean for Sayer Selection?
An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own. Sayer Selection Limited (FRN 944013) introduces customers to AUTO GB LTD. (FRN 729087). Any regulated advice or arranging is done by the principal, not Sayer Selection. Example: if Sayer Selection refers you to a financial adviser, the advice should come from the principal firm, not from Sayer Selection itself. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
What is Sayer Selection’s phone number and website?
The FCA register lists the phone number 07853 996333 and the website sayerselection.com for Sayer Selection. If you were given different contact details, use these to check with the firm before going any further.
Is Sayer Selection a scam or clone?
Sayer Selection is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with Sayer Selection?
Protection works through Auto GB Ltd., the principal firm responsible for Sayer Selection's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Who owns Sayer Selection?
Companies House lists 2 people with significant control of Sayer Selection: Mrs Joanne Penty (25–50% of shares) and Mr Michael Attewell Wilkinson (25–50% of shares).
Who runs Sayer Selection?
Companies House lists 2 directors of Sayer Selection: Michael Attewell Wilkinson and Joanne Penty.
How long has Sayer Selection been in business?
The company was formed on 17 October 2017.
What do Sayer Selection’s latest accounts show?
Its latest accounts, to 31 October 2025, show net assets of £6,600 (−20% from £8,226) and cash at bank of £2,501 (−26% from £3,370).

Sources and links

The full report on Sayer Selection Limited

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