Sdeg Limited: FCA regulated?

Authorised by the FCA

This firm is on the FCA register and authorised to carry out regulated activities.

Authorised for 8 years
Complaints covered by the Ombudsman
No FCA actions
Active company since 2006
1 thing worth a closer look in the background checks

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

Website

mirafit.co.uk (opens in a new tab)
Phone number

0800 772 0057
Address

Harfreys Road, Harfreys Industrial Estate, Great Yarmouth, Norfolk, NR31 0LS, United Kingdom

In the full report: 3 background checks, 1 thing worth a closer look

When mirafit.co.uk first appeared online, and whether it can receive email
What kind of line 0800 772 0057 is
Who else gives the postcode NR31 0LS

Other names (7)

If you were contacted under any of these names, it is this firm.

www.mirafit.co.uk Trading name: A name it trades under now.
www.dtxfitness.com Former trading name: A name it used to trade under.
www.hardcastlebodybuilding.com Former trading name: A name it used to trade under.
www.hartleysdirect.com Former trading name: A name it used to trade under.
www.meandmypets.com Former trading name: A name it used to trade under.
www.pedalpro.com Former trading name: A name it used to trade under.
www.rydestore.com Former trading name: A name it used to trade under.

FCA permissions and consumer protection

Lend or arrange credit No FSCS cover
Consumer credit is not covered by the FSCS, so there is no compensation scheme if the firm fails.
Complaints Ombudsman, free
You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

Show FCA detail (1 permission)

Credit Broking

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company number: 05934405 (opens Companies House in a new tab)
Company status: Active
Company type: Private limited company
Incorporated: 13 September 2006 (20 years old)
Registered office: Sdeg Ltd Harfreys Road, Harfreys Industrial Estate, Great Yarmouth, Norfolk, NR31 0LS, United Kingdom
Nature of business: Retail sale via mail order houses or via Internet (SIC 47910)

Directors and company secretaries

Name	Role	Born	Appointed	Other companies
Simon Matthew Doidge	Director	Mar 1984	13 Sep 2006	5 other companies
Rosina Doidge	Director	Jun 1981	19 Nov 2024	2 other companies
Rosina Doidge	Secretary	Not published	9 Jan 2017	–

Other companies run by these 2 directors

A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.

other companies: 5
closed down: 3
run together: 2

In the full report: all 5 companies, named

What each company does, and whether it is still trading
Which of these 2 directors sit on each board, and since when
Any that went into liquidation or administration
The 2 companies these 2 directors run together

Key dates in its history

Sdeg’s history from the FCA register and Companies House, newest first.

Key events (4) All events (21)

2018

18 September 2018

Regulated by the FCA from this date
Became authorised by the FCA

FCA register

2016

6 April 2016

Sdhc Limited took control (75–100% of shares)

Companies House

2006

13 September 2006

Incorporated at Companies House

Companies House

In the full report: all 21 events

All 21 events in its history (4 shown here)
Every director appointment and resignation: 2

Firms connected to Sdeg

Other FCA-listed firms that share a director, phone number or address with Sdeg. A link shows who the firm is tied to, not whether either can be trusted.

connected firm: 1
share its postcode: 1

In the full report: the connected firm, named

How it is linked: the same postcode (1)
Who links it to this firm: the named directors, with dates

Firms like Sdeg

Other firms of the same type (retailer), nearest first.

In Great Yarmouth

Freedom Trading LtdGreat YarmouthAuthorised Broadland Mobility LtdGreat YarmouthAppointed representative Turnbuckle Communications LimitedGreat YarmouthAppointed representative

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on Sdeg

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

5 other companies its directors have run, named
3 background checks on its contact details, 1 flagged
All 21 events in its history
1 connected firm, named, and who links them

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Frequently asked questions about this firm

Is Sdeg Limited FCA authorised?

Yes, Sdeg Limited (FRN 820149) is authorised by the FCA to carry out regulated activities. It has held its current authorisation since September 2018 and works as a retailer. The FCA has placed no limits on its permissions.

What is Sdeg’s phone number and website?

The FCA register lists the phone number 0800 772 0057 and the website mirafit.co.uk for Sdeg. If you were given different contact details, use these to check with the firm before going any further.

Is Sdeg a scam or clone?

Sdeg is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.

Is my money safe with Sdeg?

Its FCA permissions do not allow it to hold or control client money. Protection depends on which product you hold and how Sdeg handles your money, so check the specific product before you commit. You can also refer complaints about Sdeg to the Financial Ombudsman Service, free of charge.

Who owns Sdeg?

Sdeg is owned by Sdhc Limited, which holds 75–100% of shares, 75–100% of votes and can appoint and remove the board, since 6 April 2016.

Who runs Sdeg?

Companies House lists 2 directors of Sdeg: Simon Matthew Doidge and Rosina Doidge.

How long has Sdeg been in business?

The company was formed on 13 September 2006, and has held its current FCA authorisation since September 2018.

Does Sdeg use any other names?

It trades as www.mirafit.co.uk. It has previously used 6 other names, including www.dtxfitness.com, www.hardcastlebodybuilding.com and www.hartleysdirect.com.