Secure Choice Advice Limited

Reference number: 1030012

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Introducer appointed representative

This firm can only introduce you to its principal, and cannot give financial advice, recommend products, or arrange deals alone.

Responsible principal firm

Cover Direct Ltd Reference number: 785970 Authorised View firm →
What does this mean?
  • An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own.
  • Secure Choice Advice Limited (FRN 1030012) introduces customers to Cover Direct Ltd (FRN 785970). Any regulated advice or arranging is done by the principal, not Secure Choice Advice.
  • Example: if Secure Choice Advice refers you to a financial adviser, the advice should come from the principal firm, not from Secure Choice Advice itself.
  • Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

This company holds another FCA record

A company can hold several FCA records, covering different parts of its business, and each one carries its own permissions and protection. The reference number you were given decides which record applies to you.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

In the full report: 3 background checks

  • When secure-choice.co.uk first appeared online, and whether it can receive email
  • What kind of line 01962 896380 is
  • Who else gives the postcode SO23 7TA
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FCA permissions and consumer protection

  • Protection through the principal firm
    Protection works through Cover Direct Ltd, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company number
15505812
Company status
Active
Company type
Private limited company
Incorporated
20 February 2024 (2 years old)
Registered office
16 City Business Centre, Hyde Street, Winchester, Hampshire, SO23 7TA, England
Nature of business
  • Activities of insurance agents and brokers (SIC 66220)

Directors and company secretaries

Name Role Born Appointed Other companies
Georgina Worden Director Mar 1984 20 Feb 2024 1 other company
Simon Worden Director Dec 1977 20 Feb 2024 None

Other companies run by these 2 directors

A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.

other company
1
still active
1

In the full report: all 1 company, named

  • What each company does, and whether it is still trading
  • Which of these 2 directors sit on each board, and since when
  • Any that went into liquidation or administration
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Filed accounts and finances

9 months to 31 December 2025Micro-entity accountsNot audited

Net assets

£45.2k

−27% from £61.7k

Employees (average)

4

Up 4 from 0

Owed within a year

£51.7k

+164% from £19.6k

Assets and liabilities

About these figures
Turnover
Money taken from sales in the year, before any costs.
Profit before tax
What was left after the year’s costs, before corporation tax. A minus figure is a loss.
Net assets, or total equity
Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
Total assets and total liabilities
Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
Cash at bank
Money in the company’s accounts on the last day of the year.
Owed within a year, owed after a year
Debts and bills due in the next twelve months, and those due later.

There is no turnover or profit: small companies do not have to publish them.

Accounts filed at Companies House for company 15505812. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.

Key dates in its history

Secure Choice Advice’s history from the FCA register and Companies House, newest first.

2025

2 April 2025

  • Became an introducer appointed representative

FCA register

2024

20 February 2024

  • Incorporated at Companies House
  • Osl Benefits Limited took control (75–100% of shares)
  • Georgina Worden appointed as a director
  • Simon Worden appointed as a director

Companies House

Director appointments and resignations, and trading names, appear under All events.

Firms connected to Secure Choice Advice

Other FCA-listed firms that share a director, phone number or address with Secure Choice Advice. A link shows who the firm is tied to, not whether either can be trusted.

connected firm
1
share its postcode
1

In the full report: the connected firm, named

  • How it is linked: the same postcode (1)
  • Who links it to this firm: the named directors, with dates
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Get the full report on Secure Choice Advice

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • 1 other company its directors have run, named
  • 3 background checks on its contact details
  • All 5 events in its history
  • 1 connected firm, named, and who links them

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Frequently asked questions about this firm

Is Secure Choice Advice Limited FCA authorised?
Secure Choice Advice Limited (FRN 1030012) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.
What does introducer appointed representative mean for Secure Choice Advice?
An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own. Secure Choice Advice Limited (FRN 1030012) introduces customers to Cover Direct Ltd (FRN 785970). Any regulated advice or arranging is done by the principal, not Secure Choice Advice. Example: if Secure Choice Advice refers you to a financial adviser, the advice should come from the principal firm, not from Secure Choice Advice itself. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
What is Secure Choice Advice’s phone number and website?
The FCA register lists the phone number 01962 896380 and the website secure-choice.co.uk for Secure Choice Advice. If you were given different contact details, use these to check with the firm before going any further.
Is Secure Choice Advice a scam or clone?
Secure Choice Advice is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with Secure Choice Advice?
Protection works through Cover Direct Ltd, the principal firm responsible for Secure Choice Advice's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Who owns Secure Choice Advice?
Secure Choice Advice is owned by Osl Benefits Limited, which holds 75–100% of shares, 75–100% of votes and can appoint and remove the board, since 20 February 2024.
Who runs Secure Choice Advice?
Companies House lists 2 directors of Secure Choice Advice: Georgina Worden and Simon Worden.
How long has Secure Choice Advice been in business?
The company was formed on 20 February 2024.
What do Secure Choice Advice’s latest accounts show?
Its latest accounts, to 31 December 2025, show net assets of £45.2k (−27% from £61.7k).

Sources and links

The full report on Secure Choice Advice Limited

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