Seekings & Wardle Financial Services Ltd

Reference number: 232341

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Appointed representative

This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.

What does this mean?
  • An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
  • Seekings & Wardle Financial Services Ltd (FRN 232341) is an AR of J. ILLINGWORTH AND COMPANY LIMITED (FRN 207560). When you use Seekings & Wardle Financial Services's services, the FCA authorisation sits with the principal firm.
  • Example: if you take financial advice from Seekings & Wardle Financial Services, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
  • Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

  • No website on the FCA register

  • Phone number

    01653 697101

  • Address

    3 Finkle Street, Malton, North Yorkshire, YO17 7JD, United Kingdom

In the full report: 2 background checks

  • What kind of line 01653 697101 is
  • Who else gives the postcode YO17 7JD
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FCA permissions and consumer protection

  • Protection through the principal firm
    Protection works through J. Illingworth and Company Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company name
SEEKINGS & WARDLE FINANCIAL SERVICES LIMITED
Company status
Active
Company type
Private limited company
Incorporated
7 January 2004 (22 years old)
Registered office
3 Finkle Street, Malton, North Yorkshire, YO17 7JD, England
Nature of business
  • Financial intermediation not elsewhere classified (SIC 64999)
  • Activities auxiliary to financial intermediation not elsewhere classified (SIC 66190)
  • Activities of insurance agents and brokers (SIC 66220)

Directors and company secretaries

Name Role Born Appointed Other companies
Gavin Paul Pugh Director Sep 1977 30 Nov 2012 2 other companies
Darren Michael Kelly Director Mar 1973 28 Jan 2021 5 other companies
Gavin Paul Pugh Secretary Not published 30 Nov 2012 –

Other companies run by these 2 directors

A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.

other companies
5
still active
5
are FCA-registered
2

In the full report: all 5 companies, named

  • What each company does, and whether it is still trading
  • Which of these 2 directors sit on each board, and since when
  • Any that went into liquidation or administration
  • The 2 on the FCA register
  • The 2 companies these 2 directors run together
  • All 7 people who have ever been directors, with their dates
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Filed accounts and finances

Year to 31 December 2025Full accountsNot audited

Total equity

£407k

No earlier figure to compare

Cash at bank

£6,627

−68% from £20.6k

Owed within a year

£39.1k

+44% from £27.2k

Net assets

In the full report: all 7 years of accounts

  • Every year from 2019 to 2025
  • The chart, over every year
  • Every filed figure, year by year
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About these figures
Turnover
Money taken from sales in the year, before any costs.
Profit before tax
What was left after the year’s costs, before corporation tax. A minus figure is a loss.
Net assets, or total equity
Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
Total assets and total liabilities
Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
Cash at bank
Money in the company’s accounts on the last day of the year.
Owed within a year, owed after a year
Debts and bills due in the next twelve months, and those due later.

Accounts filed at Companies House for company 05008353. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.

Key dates in its history

Seekings & Wardle Financial Services’s history from the FCA register and Companies House, newest first.

2016

6 April 2016

  • Newgate House took control (75–100% of shares)

Companies House

2012

30 November 2012

  • Board replaced: both directors left and 2 new directors took over

Companies House

2004

24 March 2004

  • Became an appointed representative

FCA register

7 January 2004

  • Incorporated at Companies House

Companies House

In the full report: all 14 events

  • All 14 events in its history (4 shown here)
  • Every director appointment and resignation: 10
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Firms connected to Seekings & Wardle Financial Services

Other FCA-listed firms that share a director, phone number or address with Seekings & Wardle Financial Services. A link shows who the firm is tied to, not whether either can be trusted.

connected firms
2
share a director
2

In the full report: all 2 connected firms, named

  • How each is linked: shared directors (2)
  • Who links each one: the named directors, with dates
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Firms like Seekings & Wardle Financial Services

Other firms of the same type (insurance broker), nearest first.

In Malton

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on Seekings & Wardle Financial Services

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • 5 other companies its directors have run, named
  • 2 background checks on its contact details
  • 7 years of accounts, charted
  • All 14 events in its history
  • 2 connected firms, named, and who links them

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Frequently asked questions about this firm

Is Seekings & Wardle Financial Services Ltd FCA authorised?
Seekings & Wardle Financial Services Ltd (FRN 232341) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.
What does appointed representative mean for Seekings & Wardle Financial Services?
An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct. Seekings & Wardle Financial Services Ltd (FRN 232341) is an AR of J. ILLINGWORTH AND COMPANY LIMITED (FRN 207560). When you use Seekings & Wardle Financial Services's services, the FCA authorisation sits with the principal firm. Example: if you take financial advice from Seekings & Wardle Financial Services, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
What is Seekings & Wardle Financial Services’ phone number?
The FCA register lists the phone number 01653 697101 for Seekings & Wardle Financial Services. If you were given different contact details, use these to check with the firm before going any further.
Is Seekings & Wardle Financial Services a scam or clone?
Seekings & Wardle Financial Services is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with Seekings & Wardle Financial Services?
Protection works through J. Illingworth and Company Limited, the principal firm responsible for Seekings & Wardle Financial Services's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Who owns Seekings & Wardle Financial Services?
Seekings & Wardle Financial Services is owned by Newgate House, which holds 75–100% of shares, since 6 April 2016.
Who runs Seekings & Wardle Financial Services?
Companies House lists 2 directors of Seekings & Wardle Financial Services: Gavin Paul Pugh and Darren Michael Kelly.
How long has Seekings & Wardle Financial Services been in business?
The company was formed on 7 January 2004.
What do Seekings & Wardle Financial Services’ latest accounts show?
Its latest accounts, to 31 December 2025, show total equity of £407k (no earlier figure to compare) and cash at bank of £6,627 (−68% from £20.6k).

Sources and links

The full report on Seekings & Wardle Financial Services Ltd

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