Introducer appointed representative
This firm can only introduce you to its principal, and cannot give financial advice, recommend products, or arrange deals alone.
- Appointed for 4 years
- Protected through the principal
- No FCA actions
- Active company since 2020
- Accounts filed up to 31 March 2025
Responsible principal firm
Tabeo Finance Limited Reference number: 777539 View firm →What does this mean?
- An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own.
- Selsdon Smiles Limited (FRN 971722) introduces customers to Tabeo Finance Limited (FRN 777539). Any regulated advice or arranging is done by the principal, not Selsdon Smiles.
- Example: if Selsdon Smiles refers you to a financial adviser, the advice should come from the principal firm, not from Selsdon Smiles itself.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
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No website on the FCA register
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Phone number
-
Address
Selsdon Smiles, 168 Addington Road, South Croydon, Croydon, CR2 8LB, United Kingdom
In the full report: 2 background checks
- What kind of line 020 8159 2899 is
- Who else gives the postcode CR2 8LB
FCA permissions and consumer protection
- Protection through the principal firmProtection works through Tabeo Finance Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
- Company number
- 12814047 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 14 August 2020 (6 years old)
- Registered office
- 250-256 High Street, Dorking, Surrey, High Street, Dorking, RH4 1QT, England
- Nature of business
-
- Dental practice activities (SIC 86230)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| Avron Woolf Smith | Director | May 1958 | 14 Aug 2020 | 4 other companies |
Other companies run by its director
A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.
- other companies
- 4
- still active
- 4
- is FCA-registered
- 1
In the full report: all 4 companies, named
- What each company does, and whether it is still trading
- Which of its director sits on each board, and since when
- Any that went into liquidation or administration
- The one on the FCA register
- All 2 people who have ever been directors, with their dates
Filed accounts and finances
Net assets
£416k
+8.6% from £383k
Cash at bank
£1,100
Up £1,081 from £19
Employees (average)
4
Same as 4
Owed within a year
£242k
−40% from £400k
Assets and liabilities
In the full report: all 5 years of accounts
- Every year from 2021 to 2025
- The chart, over every year
- Every filed figure, year by year
About these figures
- Turnover
- Money taken from sales in the year, before any costs.
- Profit before tax
- What was left after the year’s costs, before corporation tax. A minus figure is a loss.
- Net assets, or total equity
- Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
- Total assets and total liabilities
- Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
- Cash at bank
- Money in the company’s accounts on the last day of the year.
- Owed within a year, owed after a year
- Debts and bills due in the next twelve months, and those due later.
Accounts filed at Companies House for company 12814047. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.
Key dates in its history
Selsdon Smiles’s history from the FCA register and Companies House, newest first.
2022
10 March 2022
- Became an introducer appointed representative
FCA register
2020
31 October 2020
- Aws Smiles Limited gave up control
- Unlimited Smiles Limited took control (75–100% of shares)
Companies House
14 August 2020
- Incorporated at Companies House
- Aws Smiles Limited took control (75–100% of shares)
Companies House
In the full report: all 9 events
- All 9 events in its history (5 shown here)
- Every director appointment and resignation: 3
Firms connected to Selsdon Smiles
Other FCA-listed firms that share a director, phone number or address with Selsdon Smiles. A link shows who the firm is tied to, not whether either can be trusted.
- connected firm
- 1
- share a director
- 1
In the full report: the connected firm, named
- How it is linked: shared directors (1)
- Who links it to this firm: the named directors, with dates
Firms like Selsdon Smiles
Other firms of the same type (dental or medical practice), nearest first.
In South Croydon
In the Croydon (CR) postcode area
Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.
Get the full report on Selsdon Smiles
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- 4 other companies its directors have run, named
- 2 background checks on its contact details
- 5 years of accounts, charted
- All 9 events in its history
- 1 connected firm, named, and who links them
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Frequently asked questions about this firm
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Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk