Sere Limited

Reference number: 311864

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Authorised by the FCA

This firm is on the FCA register and authorised to carry out regulated activities.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

In the full report: 3 background checks

  • When seremotors.com first appeared online, and whether it can receive email
  • What kind of line 028 9038 5304 is
  • Who else gives the postcode BT12 6HR
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Other names (8)

If you were contacted under any of these names, it is this firm.

  • Autoplex 500 Trading name
  • Car Finance 4 You Trading name
  • Sere Auto Centre Trading name
  • Sere Autoplex Trading name
  • Sere Business Solutions Trading name
  • Sere Finance Direct Trading name
  • Sere Motor Group Trading name
  • SERE Motors Trading name

FCA permissions and consumer protection

  • Hold or safeguard your money · Manage or trade investments FSCS may apply
    Eligible investment and pension claims are typically FSCS-protected up to £85,000 per person, depending on the product and your circumstances.
  • Give regulated advice FSCS may apply
    A claim for unsuitable advice is itself FSCS-protected, up to the limit that applies to the product you were advised on.
  • Sell or arrange insurance FSCS may apply
    Eligible insurance claims may be FSCS-protected, often 90%, or 100% for compulsory or long-term cover.
  • Lend or arrange credit No FSCS cover
    Consumer credit is not covered by the FSCS, so there is no compensation scheme if the firm fails.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
Show FCA detail (9 permissions)
  • Advising on investments (except on Pension Transfers and Pension Opt Outs)
  • Advising on P2P agreements
  • Arranging (bringing about) deals in investments
  • Assisting in the administration and performance of a contract of insurance
  • Credit Broking
  • Dealing in investments as agent
  • Debt Adjusting
  • Debt-counselling
  • Making arrangements with a view to transactions in investments

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company number
NI032529
Company status
Active
Company type
Private limited company
Incorporated
16 June 1997 (29 years old)
Registered office
7-13 Boucher Road, Belfast, Co. Antrim, BT12 6HR
Nature of business
  • Other business support service activities not elsewhere classified (SIC 82990)

Directors and company secretaries

Name Role Born Appointed Other companies
Stanley Edgar Director Feb 1962 16 Jun 1997 17 other companies
Pat Kearney Director Feb 1954 14 Nov 2003 None
William Mcnally Director Jul 1960 14 Nov 2003 1 other company
Deborah Ann Mcclinton Director Jun 1982 7 Jul 2026 7 other companies
Claire Grady Secretary Not published 25 Jul 2018 –

Other companies run by these 4 directors

A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.

other companies
18
closed down
3
went insolvent
2

In the full report: all 18 companies, named

  • What each company does, and whether it is still trading
  • Which of these 4 directors sit on each board, and since when
  • The 2 that went into liquidation or administration
  • The 7 companies these 4 directors run together
  • All 9 people who have ever been directors, with their dates
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Filed accounts and finances

Year to 30 December 2024Full accountsAudited

Turnover

£63.0m

No earlier figure to compare

Profit before tax

£960k

No earlier figure to compare

Net assets

£7.62m

No earlier figure to compare

Cash at bank

£2,776

No earlier figure to compare

About these figures
Turnover
Money taken from sales in the year, before any costs.
Profit before tax
What was left after the year’s costs, before corporation tax. A minus figure is a loss.
Net assets, or total equity
Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
Total assets and total liabilities
Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
Cash at bank
Money in the company’s accounts on the last day of the year.
Owed within a year, owed after a year
Debts and bills due in the next twelve months, and those due later.

Accounts filed at Companies House for company NI032529. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.

Key dates in its history

Sere’s history from the FCA register and Companies House, newest first.

Key events (6) All events (31)

2026

1 September 2026

  • Sere Holdings Ltd took control (75–100% of shares)

Companies House

2017

1 June 2017

  • Stanley Edgar gained significant control

Companies House

2013

1 April 2013

  • Regulated by the FCA from this date

FCA register

2005

14 January 2005

  • Regulated by the Financial Services Authority from this date
  • Became authorised by the FCA

FCA register

1997

16 June 1997

  • Incorporated at Companies House

Companies House

In the full report: all 31 events

  • All 31 events in its history (6 shown here)
  • Every director appointment and resignation: 14
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Firms connected to Sere

Other FCA-listed firms that share a director, phone number or address with Sere. A link shows who the firm is tied to, not whether either can be trusted.

connected firms
4
share its postcode
4

In the full report: all 4 connected firms, named

  • How each is linked: the same postcode (4)
  • Who links each one: the named directors, with dates
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Firms like Sere

Other firms of the same type (insurance broker), nearest first.

In Belfast

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Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on Sere

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • 18 other companies its directors have run, named
  • 3 background checks on its contact details
  • All 31 events in its history
  • 4 connected firms, named, and who links them

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Frequently asked questions about this firm

Is Sere Limited FCA authorised?
Yes, Sere Limited (FRN 311864) is authorised by the FCA to carry out regulated activities. It has held its current authorisation since January 2005 and works as an insurance broker. The FCA has placed no limits on its permissions.
What is Sere’s phone number and website?
The FCA register lists the phone number 028 9038 5304 and the website seremotors.com for Sere. If you were given different contact details, use these to check with the firm before going any further.
Is Sere a scam or clone?
Sere is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with Sere?
It is permitted to hold and control client money, which it must keep separate from its own. It depends on the product, but eligible claims may be protected by the FSCS. You can also refer complaints about Sere to the Financial Ombudsman Service, free of charge.
Who owns Sere?
Sere is owned by Sere Holdings Ltd, which holds 75–100% of shares, since 1 September 2026.
Who runs Sere?
Companies House lists 4 directors of Sere: Stanley Edgar, Pat Kearney, William McNally and Deborah Ann McClinton.
How long has Sere been in business?
The company was formed on 16 June 1997, and has held its current FCA authorisation since January 2005.
What do Sere’s latest accounts show?
Its latest accounts, to 30 December 2024, show turnover of £63.0m (no earlier figure to compare) and profit before tax of £960k (no earlier figure to compare).
Does Sere use any other names?
It trades as Autoplex 500, Car Finance 4 You, Sere Auto Centre, Sere Autoplex and Sere Business Solutions, and 3 more names.

Sources and links

The full report on Sere Limited

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