Appointed representative
This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.
Responsible principal firm
Best Practice IFA Group Limited Reference number: 223112 View firm →What does this mean?
- An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
- Seren Wealth Ltd (FRN 1046408) is an AR of Best Practice IFA Group Limited (FRN 223112). When you use Seren Wealth's services, the FCA authorisation sits with the principal firm.
- Example: if you take financial advice from Seren Wealth, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
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Phone number
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Address
Charter House, Marlborough Park, Southdown Road, Harpenden, Hertfordshire, AL5 1NL, United Kingdom
In the full report: 3 background checks
- When serenwealth.co.uk first appeared online, and whether it can receive email
- What kind of line +440 is
- Who else gives the postcode AL5 1NL
FCA permissions and consumer protection
- Protection through the principal firmProtection works through Best Practice IFA Group Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
- Company number
- 16803267 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 22 October 2025 (1 year old)
- Registered office
- Charter House, Southdown Road, Harpenden, AL5 1NL, England
- Nature of business
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- Financial intermediation not elsewhere classified (SIC 64999)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| Nicola Anne King | Director | Jan 1975 | 22 Oct 2025 | None |
In the full report: every company its directors have run
- Confirmation that its director runs no other company
Key dates in its history
Seren Wealth’s history from the FCA register and Companies House, newest first.
2025
23 December 2025
- Became an appointed representative
FCA register
22 October 2025
- Incorporated at Companies House
- Nicola Anne King took control (75–100% of shares)
- Nicola Anne King appointed as a director
Companies House
Director appointments and resignations, and trading names, appear under All events.
Firms like Seren Wealth
Other firms of the same type (financial adviser), nearest first.
In Harpenden
Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.
Get the full report on Seren Wealth
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- Every company its directors have run, named
- 3 background checks on its contact details
- All 4 events in its history
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Frequently asked questions about this firm
Is Seren Wealth Ltd FCA authorised?
What does appointed representative mean for Seren Wealth?
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Who owns Seren Wealth?
Who runs Seren Wealth?
How long has Seren Wealth been in business?
Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk