Introducer appointed representative
This firm can only introduce you to its principal, and cannot give financial advice, recommend products, or arrange deals alone.
- Appointed for under a year
- Protected through the principal
- No FCA actions
- Active company since 2024
- Accounts filed up to 30 June 2025
Responsible principal firm
IDEAL SALES SOLUTIONS LTD Reference number: 703401 View firm →What does this mean?
- An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own.
- Serenity Flooring Lincs Limited (FRN 1051765) introduces customers to IDEAL SALES SOLUTIONS LTD (FRN 703401). Any regulated advice or arranging is done by the principal, not Serenity Flooring Lincs.
- Example: if Serenity Flooring Lincs refers you to a financial adviser, the advice should come from the principal firm, not from Serenity Flooring Lincs itself.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
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Phone number
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Address
Unit 3 Site, 3 Alma Park Road, Grantham, NG31 9SE, United Kingdom
In the full report: 3 background checks
- When serenityflooring.co.uk first appeared online, and whether it can receive email
- What kind of line 01476 576962 is
- Who else gives the postcode NG31 9SE
FCA permissions and consumer protection
- Protection through the principal firmProtection works through Ideal Sales Solutions Ltd, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
- Company number
- 15806591 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 27 June 2024 (2 years old)
- Registered office
- 3 Alma Park Road, Grantham, NG31 9SE, United Kingdom
- Nature of business
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- Retail sale of carpets, rugs, wall and floor coverings in specialised stores (SIC 47530)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| Howard Evans | Director | Mar 1996 | 27 Jun 2024 | None |
| Matthew White | Director | Sep 1986 | 27 Jun 2024 | None |
In the full report: every company its directors have run
- Confirmation that these 2 directors run no other company
Filed accounts and finances
Net assets
£16.9k
No earlier figure to compare
Employees (average)
2
No earlier figure to compare
Owed within a year
£14.9k
No earlier figure to compare
About these figures
- Turnover
- Money taken from sales in the year, before any costs.
- Profit before tax
- What was left after the year’s costs, before corporation tax. A minus figure is a loss.
- Net assets, or total equity
- Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
- Total assets and total liabilities
- Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
- Cash at bank
- Money in the company’s accounts on the last day of the year.
- Owed within a year, owed after a year
- Debts and bills due in the next twelve months, and those due later.
There is no turnover or profit: small companies do not have to publish them.
Accounts filed at Companies House for company 15806591. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.
Key dates in its history
Serenity Flooring Lincs’s history from the FCA register and Companies House, newest first.
2026
19 February 2026
- Became an introducer appointed representative
FCA register
2024
27 June 2024
- Incorporated at Companies House
- Howard Evans became a part-owner (25–50% of shares)
- Matthew White became a part-owner (25–50% of shares)
- Howard Evans appointed as a director
- Matthew White appointed as a director
Companies House
Director appointments and resignations, and trading names, appear under All events.
Firms like Serenity Flooring Lincs
Other firms of the same type (retailer), nearest first.
In Grantham
Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.
Get the full report on Serenity Flooring Lincs
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- Every company its directors have run, named
- 3 background checks on its contact details
- All 6 events in its history
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Frequently asked questions about this firm
Is Serenity Flooring Lincs Limited FCA authorised?
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Is Serenity Flooring Lincs a scam or clone?
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Who owns Serenity Flooring Lincs?
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How long has Serenity Flooring Lincs been in business?
What do Serenity Flooring Lincs’ latest accounts show?
Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk