Introducer appointed representative
This firm can only introduce you to its principal, and cannot give financial advice, recommend products, or arrange deals alone.
- Appointed for under a year
- Protected through the principal
- No FCA actions
- Active company since 2018
- Accounts filed up to 31 December 2025
- On its latest accounts it owed £212k more than it owned
Responsible principal firm
IDEAL SALES SOLUTIONS LTD Reference number: 703401 View firm →What does this mean?
- An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own.
- SEVENSEVEN2 MX LTD (FRN 1062253) introduces customers to IDEAL SALES SOLUTIONS LTD (FRN 703401). Any regulated advice or arranging is done by the principal, not SEVENSEVEN2 MX.
- Example: if SEVENSEVEN2 MX refers you to a financial adviser, the advice should come from the principal firm, not from SEVENSEVEN2 MX itself.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
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Phone number
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Address
Unit 35, Delph Industrial Estate, Delph Road, Brierley Hill, Dudley, DY5 2UA, United Kingdom
In the full report: 3 background checks
- When kawasakimxdays.co.uk first appeared online, and whether it can receive email
- What kind of line 07460 719963 is
- Who else gives the postcode DY5 2UA
FCA permissions and consumer protection
- Protection through the principal firmProtection works through Ideal Sales Solutions Ltd, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
- Company number
- 11737435 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 20 December 2018 (7 years old)
- Registered office
- Unit 14 Elgar Business Centre Moseley Road, Hallow, Worcester, Worcestershire, WR2 6NJ
- Nature of business
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- Sale, maintenance and repair of motorcycles and related parts and accessories (SIC 45400)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| Craig John William Chamberlain | Director | Nov 1978 | 20 Dec 2018 | 1 other company |
Other companies run by its director
A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.
- other company
- 1
- still active
- 1
In the full report: all 1 company, named
- What each company does, and whether it is still trading
- Which of its director sits on each board, and since when
- Any that went into liquidation or administration
Filed accounts and finances
Net assets
−£212k
Down £181k from −£31.2k
Cash at bank
£3,130
Up £3,130 from £0
Employees (average)
1
Same as 1
Owed within a year
£310k
+163% from £118k
Net assets are negative: on its last balance sheet the company owed £212k more than it owned.
Assets and liabilities
In the full report: all 5 years of accounts
- Every year from 2019 to 2025
- The chart, over every year
- Every filed figure, year by year
About these figures
- Turnover
- Money taken from sales in the year, before any costs.
- Profit before tax
- What was left after the year’s costs, before corporation tax. A minus figure is a loss.
- Net assets, or total equity
- Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
- Total assets and total liabilities
- Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
- Cash at bank
- Money in the company’s accounts on the last day of the year.
- Owed within a year, owed after a year
- Debts and bills due in the next twelve months, and those due later.
There is no turnover or profit: small companies do not have to publish them.
Accounts filed at Companies House for company 11737435. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.
Key dates in its history
Sevenseven2 Mx’s history from the FCA register and Companies House, newest first.
2026
25 August 2026
- Became an introducer appointed representative
FCA register
2018
20 December 2018
- Incorporated at Companies House
- Craig John William Chamberlain took control (75–100% of shares)
- Craig John William Chamberlain appointed as a director
Companies House
Director appointments and resignations, and trading names, appear under All events.
Firms like Sevenseven2 Mx
Other firms of the same type (car dealer), nearest first.
In Brierley Hill
Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.
Get the full report on Sevenseven2 Mx
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- 1 other company its directors have run, named
- 3 background checks on its contact details
- 5 years of accounts, charted
- All 4 events in its history
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Frequently asked questions about this firm
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Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk