SF Parks Ltd: FCA regulated?

Introducer appointed representative

This firm can only introduce you to its principal, and cannot give financial advice, recommend products, or arrange deals alone.

Appointed for 14 years
Protected through the principal
No FCA actions
Active company since 2010
Accounts filed up to 31 January 2023
1 thing worth a closer look in the background checks

Responsible principal firm

Bspoke Lifestyle Ltd Reference number: 820727 Authorised View firm →

What does this mean?

An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own.
SF Parks Ltd (FRN 570501) introduces customers to Bspoke Lifestyle Ltd (FRN 820727). Any regulated advice or arranging is done by the principal, not SF Parks.
Example: if SF Parks refers you to a financial adviser, the advice should come from the principal firm, not from SF Parks itself.
Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

This company holds another FCA record

A company can hold several FCA records, covering different parts of its business, and each one carries its own permissions and protection. The reference number you were given decides which record applies to you.

SF Parks Ltd Reference number: 671016 Authorised

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

Website

sfparks.co.uk (opens in a new tab)
Phone number

01745 833048
Address

Seldons Golden Gate Holiday Centre, Towyn Road, Towyn, Abergele, Conwy, LL22 9HU, United Kingdom

In the full report: 3 background checks, 1 thing worth a closer look

When sfparks.co.uk first appeared online, and whether it can receive email
What kind of line 01745 833048 is
Who else gives the postcode LL22 9HU

Other names (7)

If you were contacted under any of these names, it is this firm.

Riverside Caravan Park Trading name: A name it trades under now.
Seldons Golden Gate Holiday Centre Trading name: A name it trades under now.
Sirior Bach Caravan Park Trading name: A name it trades under now.
Sun Valley Caravan Park Trading name: A name it trades under now.
Whitehouse Leisure Park Trading name: A name it trades under now.
S F Parks Limited Former name: A name it was registered under before.
Golden Gate Holiday Centre Former trading name: A name it used to trade under.

FCA permissions and consumer protection

Protection through the principal firm
Protection works through Bspoke Lifestyle Ltd, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Complaints Ombudsman, free
You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company number: 07412860 (opens Companies House in a new tab)
Company status: Active
Company type: Private limited company
Incorporated: 19 October 2010 (16 years old)
Registered office: Banks House, Ty Isa Road, Llandudno, Conwy, LL30 2PL
Nature of business: Holiday centres and villages (SIC 55201)

Directors and company secretaries

Name	Role	Born	Appointed	Other companies
Ronald Edward Samuel Seldon	Director	May 1953	19 Oct 2010	3 other companies
Jonathan Charles Walker Seldon	Director	Dec 1984	8 Mar 2016	7 other companies
Oliver William Walker Seldon	Director	Dec 1984	8 Mar 2016	7 other companies
Jonathan Charles Walker Seldon	Secretary	Not published	7 Apr 2014	–

Other companies run by these 3 directors

A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.

other companies: 8
closed down: 2
are FCA-registered: 3

In the full report: all 8 companies, named

What each company does, and whether it is still trading
Which of these 3 directors sit on each board, and since when
Any that went into liquidation or administration
The 3 on the FCA register
The 7 companies these 3 directors run together

Filed accounts and finances

Year to 31 January 2023Abridged accountsNot audited

Net assets

£12.5m

−1.6% from £12.7m

Cash at bank

£666k

−34% from £1.01m

Employees (average)

30

+30% from 23

Owed within a year

£3.52m

+12% from £3.14m

Assets and liabilities

In the full report: all 4 years of accounts

Every year from 2020 to 2023
The chart, over every year
Every filed figure, year by year

About these figures

Turnover: Money taken from sales in the year, before any costs.
Profit before tax: What was left after the year’s costs, before corporation tax. A minus figure is a loss.
Net assets, or total equity: Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
Total assets and total liabilities: Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
Cash at bank: Money in the company’s accounts on the last day of the year.
Owed within a year, owed after a year: Debts and bills due in the next twelve months, and those due later.

There is no turnover or profit: small companies do not have to publish them.

Accounts filed at Companies House for company 07412860. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.

Key dates in its history

SF Parks’s history from the FCA register and Companies House, newest first.

Key events (6) All events (16)

2018

15 February 2018

Changed its registered name from "S F Parks Limited"

FCA register

2016

6 April 2016

Jonathan Charles Walker Seldon gained significant control
Oliver William Walker Seldon gained significant control
Ronald Edward Samuel Seldon became the majority owner (50–75% of shares)

Companies House

2011

7 December 2011

Became an introducer appointed representative

FCA register

2010

19 October 2010

Incorporated at Companies House

Companies House

In the full report: all 16 events

All 16 events in its history (6 shown here)
Every director appointment and resignation: 3

Get the full report on SF Parks

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

8 other companies its directors have run, named
3 background checks on its contact details, 1 flagged
4 years of accounts, charted
All 16 events in its history

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Frequently asked questions about this firm

Is SF Parks Ltd FCA authorised?

SF Parks Ltd (FRN 570501) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.

What does introducer appointed representative mean for SF Parks?

An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own. SF Parks Ltd (FRN 570501) introduces customers to Bspoke Lifestyle Ltd (FRN 820727). Any regulated advice or arranging is done by the principal, not SF Parks. Example: if SF Parks refers you to a financial adviser, the advice should come from the principal firm, not from SF Parks itself. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

What is SF Parks’ phone number and website?

The FCA register lists the phone number 01745 833048 and the website sfparks.co.uk for SF Parks. If you were given different contact details, use these to check with the firm before going any further.

Is SF Parks a scam or clone?

SF Parks is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.

Is my money safe with SF Parks?

Protection works through Bspoke Lifestyle Ltd, the principal firm responsible for SF Parks's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.

Who owns SF Parks?

Companies House lists 3 people with significant control of SF Parks: Mr Ronald Edward Samuel Seldon (50–75% of shares), Mr Oliver William Walker Seldon (significant influence or control) and Mr Jonathan Charles Walker Seldon (significant influence or control).

Who runs SF Parks?

Companies House lists 3 directors of SF Parks: Ronald Edward Samuel Seldon, Jonathan Charles Walker Seldon and Oliver William Walker Seldon.

How long has SF Parks been in business?

The company was formed on 19 October 2010.

What do SF Parks’ latest accounts show?

Its latest accounts, to 31 January 2023, show net assets of £12.5m (−1.6% from £12.7m) and cash at bank of £666k (−34% from £1.01m).

Does SF Parks use any other names?

It trades as Riverside Caravan Park, Seldons Golden Gate Holiday Centre, Sirior Bach Caravan Park, Sun Valley Caravan Park and Whitehouse Leisure Park. It has previously used 2 other names: S F Parks Limited and Golden Gate Holiday Centre.