Appointed representative
This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.
Responsible principal firm
St. James's Place Wealth Management Plc Reference number: 195351 View firm →What does this mean?
- An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
- SFS 2026 Ltd (FRN 1050163) is an AR of St. James's Place Wealth Management Plc (FRN 195351). When you use SFS 2026's services, the FCA authorisation sits with the principal firm.
- Example: if you take financial advice from SFS 2026, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
-
No website on the FCA register
-
Phone number
-
Address
Kingston House, Lydiard Fields, Great Western Way, Swindon, Wiltshire, SN5 8UB, United Kingdom
In the full report: 2 background checks
- What kind of line 01793 299009 is
- Who else gives the postcode SN5 8UB
Other names (2)
If you were contacted under any of these names, it is this firm.
- Swindon Financial Services Trading name: A name it trades under now.
- SFS 20256 Ltd Former name: A name it was registered under before.
FCA permissions and consumer protection
- Protection through the principal firmProtection works through St. James's Place Wealth Management PLC, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
- Company number
- 16929165 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 23 December 2025 (less than a year old)
- Registered office
- Midway House Herrick Way, Staverton, Cheltenham, GL51 6TQ, England
- Nature of business
-
- Activities auxiliary to financial intermediation not elsewhere classified (SIC 66190)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| John James Peter Cook | Director | Jun 1989 | 23 Dec 2025 | 1 other company |
Other companies run by its director
A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.
- other company
- 1
- still active
- 1
In the full report: all 1 company, named
- What each company does, and whether it is still trading
- Which of its director sits on each board, and since when
- Any that went into liquidation or administration
Key dates in its history
Sfs 2026’s history from the FCA register and Companies House, newest first.
2026
18 February 2026
- Changed its registered name from "SFS 20256 Ltd"
- Changed its registered name from "SFS 2026 Ltd"
- Became an appointed representative
- Began trading as "Swindon Financial Services"
FCA register
2025
23 December 2025
- Incorporated at Companies House
- John James Peter Cook took control (75–100% of shares)
- John James Peter Cook appointed as a director
Companies House
Director appointments and resignations, and trading names, appear under All events.
Firms like Sfs 2026
Other firms of the same type (financial adviser), nearest first.
In Swindon
Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.
Get the full report on Sfs 2026
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- 1 other company its directors have run, named
- 2 background checks on its contact details
- All 7 events in its history
Instant PDF One-off payment Secure checkout by Stripe
Frequently asked questions about this firm
Is SFS 2026 Ltd FCA authorised?
What does appointed representative mean for Sfs 2026?
What is Sfs 2026’s phone number?
Is Sfs 2026 a scam or clone?
Is my money safe with Sfs 2026?
Who owns Sfs 2026?
Who runs Sfs 2026?
How long has Sfs 2026 been in business?
Does Sfs 2026 use any other names?
Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk