Introducer appointed representative
This firm can only introduce you to its principal, and cannot give financial advice, recommend products, or arrange deals alone.
- Appointed for 7 years
- Protected through the principal
- No FCA actions
- Active company since 2017
- Accounts filed up to 30 April 2025
Responsible principal firm
ALPHA ASSET FINANCE LTD Reference number: 804584 View firm →What does this mean?
- An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own.
- Shifnal Plant Ltd (FRN 840094) introduces customers to ALPHA ASSET FINANCE LTD (FRN 804584). Any regulated advice or arranging is done by the principal, not Shifnal Plant.
- Example: if Shifnal Plant refers you to a financial adviser, the advice should come from the principal firm, not from Shifnal Plant itself.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
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Phone number
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Address
1st Floor Offices, Molineux House 6A Market Place, Shifnal, Shropshire, TF11 9AZ, United Kingdom
In the full report: 3 background checks
- When shifnalplant.com first appeared online, and whether it can receive email
- What kind of line 07801 049395 is
- Who else gives the postcode TF11 9AZ
FCA permissions and consumer protection
- Protection through the principal firmProtection works through Alpha Asset Finance Ltd, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
- Company name
- SHIFNAL PLANT LIMITED
- Company number
- 10636948 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 23 February 2017 (9 years old)
- Registered office
- 1 George Street, Wolverhampton, WV2 4DG, England
- Nature of business
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- Other specialised construction activities not elsewhere classified (SIC 43999)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| Michelle Dalton | Director | Jun 1972 | 23 Feb 2017 | 1 other company |
| Joanne Carless | Director | Apr 1974 | 16 Apr 2017 | 7 other companies |
| Richard Anthony Carless | Director | Apr 1977 | 16 Apr 2017 | 5 other companies |
Other companies run by these 3 directors
A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.
- other companies
- 8
- closed down
- 5
- run together
- 5
In the full report: all 8 companies, named
- What each company does, and whether it is still trading
- Which of these 3 directors sit on each board, and since when
- Any that went into liquidation or administration
- The 5 companies these 3 directors run together
- All 4 people who have ever been directors, with their dates
Filed accounts and finances
Net assets
£679
Up £419 from £260
Employees (average)
3
+50% from 2
Owed within a year
£69.7k
+17% from £59.4k
Assets and liabilities
In the full report: all 6 years of accounts
- Every year from 2020 to 2025
- The chart, over every year
- Every filed figure, year by year
About these figures
- Turnover
- Money taken from sales in the year, before any costs.
- Profit before tax
- What was left after the year’s costs, before corporation tax. A minus figure is a loss.
- Net assets, or total equity
- Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
- Total assets and total liabilities
- Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
- Cash at bank
- Money in the company’s accounts on the last day of the year.
- Owed within a year, owed after a year
- Debts and bills due in the next twelve months, and those due later.
There is no turnover or profit: small companies do not have to publish them.
Accounts filed at Companies House for company 10636948. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.
Key dates in its history
Shifnal Plant’s history from the FCA register and Companies House, newest first.
2019
11 April 2019
- Became an introducer appointed representative
FCA register
2018
8 June 2018
- Graham Dalton stopped being a part-owner
Companies House
2017
6 April 2017
- Joanne Carless became a part-owner (25–50% of shares)
- Richard Anthony Carless became a part-owner (25–50% of shares)
Companies House
23 February 2017
- Incorporated at Companies House
- Graham Dalton became a part-owner (25–50% of shares)
- Michelle Dalton became a part-owner (25–50% of shares)
Companies House
In the full report: all 12 events
- All 12 events in its history (7 shown here)
- Every director appointment and resignation: 5
Firms connected to Shifnal Plant
Other FCA-listed firms that share a director, phone number or address with Shifnal Plant. A link shows who the firm is tied to, not whether either can be trusted.
- connected firms
- 2
- share its postcode
- 2
In the full report: all 2 connected firms, named
- How each is linked: the same postcode (2)
- Who links each one: the named directors, with dates
Firms like Shifnal Plant
Other firms of the same type (home improvement or trades), nearest first.
In the Telford (TF) postcode area
Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.
Get the full report on Shifnal Plant
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- 8 other companies its directors have run, named
- 3 background checks on its contact details
- 6 years of accounts, charted
- All 12 events in its history
- 2 connected firms, named, and who links them
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Frequently asked questions about this firm
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Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk