Appointed representative
This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.
- Appointed for 21 years
- Protected through the principal
- No FCA actions
- Active company since 1990
- Accounts filed up to 31 December 2025
Responsible principal firm
Plum Underwriting Limited Reference number: 309166 View firm →What does this mean?
- An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
- Shorewood Leisure Group Limited (FRN 422471) is an AR of Plum Underwriting Limited (FRN 309166). When you use Shorewood Leisure Group's services, the FCA authorisation sits with the principal firm.
- Example: if you take financial advice from Shorewood Leisure Group, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
This company holds another FCA record
A company can hold several FCA records, covering different parts of its business, and each one carries its own permissions and protection. The reference number you were given decides which record applies to you.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
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Phone number
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Address
Aldbrough Leisure Park Ltd, Seaside Road, Aldbrough, Hull, East Riding of Yorkshire, HU11 4SA, United Kingdom
In the full report: 3 background checks
- When shorewoodlg.co.uk first appeared online, and whether it can receive email
- What kind of line 01388 488230 is, and the 2 other firms that give it
- Who else gives the postcode HU11 4SA
Other names (4)
If you were contacted under any of these names, it is this firm.
- Aldborough Leisure Park Trading name: A name it trades under now.
- Aldbrough Caravan Park Ltd Former name: A name it was registered under before.
- Shorewood Leisure Group Ltd Former name: A name it was registered under before.
- Blue Boar Former trading name: A name it used to trade under.
FCA permissions and consumer protection
- Protection through the principal firmProtection works through Plum Underwriting Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
- Company number
- 02501010 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 10 May 1990 (36 years old)
- Registered office
- Marton Hall Church Lane, Sewerby, Bridlington, East Yorkshire, YO15 1DS
- Nature of business
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- Holiday centres and villages (SIC 55201)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| Neil Willson | Director | Nov 1960 | 27 Feb 2008 | 12 other companies |
| Thomas James Hague | Director | Oct 1987 | 1 Jan 2026 | 5 other companies |
| Kathryn Isabel Allison-Dean | Director | Apr 1985 | 1 Jan 2026 | 9 other companies |
| Megan Rose Allison | Director | Sep 1996 | 1 Jan 2026 | 8 other companies |
| David Robert Allison | Director | Jan 1960 | Not published | 15 other companies |
| Neil Willson | Secretary | Not published | 26 Mar 2009 | 12 other companies |
Other companies run by these 5 directors
A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.
- other companies
- 19
- closed down
- 1
- are FCA-registered
- 5
In the full report: all 19 companies, named
- What each company does, and whether it is still trading
- Which of these 5 directors sit on each board, and since when
- Any that went into liquidation or administration
- The 5 on the FCA register
- The 12 companies these 5 directors run together
- All 10 people who have ever been directors, with their dates
Filed accounts and finances
Turnover
£18.2m
+12% from £16.2m
Profit before tax
£736k
+46% from £505k
Net assets
£33.6m
+2.3% from £32.8m
Cash at bank
£1.58m
+23% from £1.28m
Turnover and profit
In the full report: all 4 years of accounts
- Every year from 2021 to 2025
- Both charts, over every year
- Every filed figure, year by year
About these figures
- Turnover
- Money taken from sales in the year, before any costs.
- Profit before tax
- What was left after the year’s costs, before corporation tax. A minus figure is a loss.
- Net assets, or total equity
- Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
- Total assets and total liabilities
- Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
- Cash at bank
- Money in the company’s accounts on the last day of the year.
- Owed within a year, owed after a year
- Debts and bills due in the next twelve months, and those due later.
The figures for the year to 31 December 2025 were read from the printed accounts, because the filing does not tag them in a form that can be read automatically. They were checked against the accounts’ own totals.
These are group figures: the firm and the companies it owns, combined.
Accounts filed at Companies House for company 02501010. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.
Key dates in its history
Shorewood Leisure Group’s history from the FCA register and Companies House, newest first.
2026
18 March 2026
- Neil Willson became the majority owner (50–75% of shares)
Companies House
2022
9 September 2022
- Changed its registered name from "Shorewood Leisure Group Ltd"
FCA register
2016
6 April 2016
- David Robert Allison became the majority owner (50–75% of shares)
- David Robert Allison Family 2003 Discretionary Settlement became a part-owner (25–50% of shares)
- David Robert Allison Family 2003 Discretionary Settlement stopped being a part-owner
- Paul Thomas Allison became a part-owner (25–50% of shares)
Companies House
2010
18 August 2010
- Changed its registered name from "Aldbrough Caravan Park Ltd"
FCA register
2005
14 January 2005
- Became an appointed representative
FCA register
1990
10 May 1990
- Incorporated at Companies House
Companies House
In the full report: all 25 events
- All 25 events in its history (9 shown here)
- Every director appointment and resignation: 13
Firms connected to Shorewood Leisure Group
Other FCA-listed firms that share a director, phone number or address with Shorewood Leisure Group. A link shows who the firm is tied to, not whether either can be trusted.
- connected firm
- 1
- share its phone number
- 1
In the full report: the connected firm, named
- How it is linked: the same phone number (1)
- Who links it to this firm: the named directors, with dates
Get the full report on Shorewood Leisure Group
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- 19 other companies its directors have run, named
- 3 background checks on its contact details
- 4 years of accounts, charted
- All 25 events in its history
- 1 connected firm, named, and who links them
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Frequently asked questions about this firm
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Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk