Introducer appointed representative
This firm can only introduce you to its principal, and cannot give financial advice, recommend products, or arrange deals alone.
- Appointed for under a year
- Protected through the principal
- No FCA actions
- Active company since 2019
- Accounts filed up to 31 December 2025
Responsible principal firm
IDEAL SALES SOLUTIONS LTD Reference number: 703401 View firm →What does this mean?
- An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own.
- Simon Smith Online Ltd (FRN 1059483) introduces customers to IDEAL SALES SOLUTIONS LTD (FRN 703401). Any regulated advice or arranging is done by the principal, not Simon Smith Online.
- Example: if Simon Smith Online refers you to a financial adviser, the advice should come from the principal firm, not from Simon Smith Online itself.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
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Phone number
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Address
Derwent Business Centre, Clarke Street, Derby, DE1 2BU, United Kingdom
In the full report: 3 background checks
- When simonsmithonline.com first appeared online, and whether it can receive email
- What kind of line 07719 068735 is
- Who else gives the postcode DE1 2BU
FCA permissions and consumer protection
- Protection through the principal firmProtection works through Ideal Sales Solutions Ltd, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
- Company number
- 12381296 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 31 December 2019 (6 years old)
- Registered office
- Derwent Business Centre, Clarke St, Derby, DE1 2BU, England
- Nature of business
-
- Other service activities not elsewhere classified (SIC 96090)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| Simon Nicholas Smith | Director | Apr 1986 | 31 Dec 2019 | 2 other companies |
| Lucinder Sofia Smith | Director | Oct 1989 | 29 Sep 2021 | 3 other companies |
Other companies run by these 2 directors
A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.
- other companies
- 3
- closed down
- 1
- run together
- 2
In the full report: all 3 companies, named
- What each company does, and whether it is still trading
- Which of these 2 directors sit on each board, and since when
- Any that went into liquidation or administration
- The 2 companies these 2 directors run together
Filed accounts and finances
Net assets
£117k
+11% from £106k
Cash at bank
£107k
No earlier figure to compare
Employees (average)
5
Up 5 from 0
Owed within a year
£499k
+303% from £124k
Assets and liabilities
In the full report: all 4 years of accounts
- Every year from 2020 to 2025
- The chart, over every year
- Every filed figure, year by year
About these figures
- Turnover
- Money taken from sales in the year, before any costs.
- Profit before tax
- What was left after the year’s costs, before corporation tax. A minus figure is a loss.
- Net assets, or total equity
- Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
- Total assets and total liabilities
- Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
- Cash at bank
- Money in the company’s accounts on the last day of the year.
- Owed within a year, owed after a year
- Debts and bills due in the next twelve months, and those due later.
There is no turnover or profit: small companies do not have to publish them.
Accounts filed at Companies House for company 12381296. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.
Key dates in its history
Simon Smith Online’s history from the FCA register and Companies House, newest first.
2026
10 July 2026
- Became an introducer appointed representative
FCA register
2023
10 November 2023
- And Mrs Smith Holdings Limited took control (75–100% of shares)
Companies House
2021
29 September 2021
- Lucinder Sofia Smith appointed as a director
Companies House
2019
31 December 2019
- Incorporated at Companies House
- Simon Nicholas Smith gained significant control
- Simon Nicholas Smith appointed as a director
Companies House
Director appointments and resignations, and trading names, appear under All events.
Firms like Simon Smith Online
Other firms of the same type (credit broker), nearest first.
In Derby
Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.
Get the full report on Simon Smith Online
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- 3 other companies its directors have run, named
- 3 background checks on its contact details
- 4 years of accounts, charted
- All 6 events in its history
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Frequently asked questions about this firm
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Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk