Appointed representative
This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.
Responsible principal firm
Dragonfly Crowd Limited Reference number: 912688 View firm →What does this mean?
- An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
- Simple Search PMI Limited (FRN 1057446) is an AR of Dragonfly Crowd Limited (FRN 912688). When you use Simple Search PMI's services, the FCA authorisation sits with the principal firm.
- Example: if you take financial advice from Simple Search PMI, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
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No website on the FCA register
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Phone number
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Address
42 Steeple View, Swindon, Swindon, SN1 3FH, United Kingdom
In the full report: 2 background checks
- What kind of line 07557 985107 is
- Who else gives the postcode SN1 3FH
FCA permissions and consumer protection
- Protection through the principal firmProtection works through Dragonfly Crowd Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
- Company number
- 16715841 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 14 September 2025 (1 year old)
- Registered office
- 20 The Beeches, Lydiard Millicent, Swindon, SN5 3LT, England
- Nature of business
-
- Activities of insurance agents and brokers (SIC 66220)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| Louis Wilson Elton | Director | Nov 1992 | 14 Sep 2025 | 1 other company |
Other companies run by its director
A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.
- other company
- 1
- still active
- 1
In the full report: all 1 company, named
- What each company does, and whether it is still trading
- Which of its director sits on each board, and since when
- Any that went into liquidation or administration
Key dates in its history
Simple Search PMI’s history from the FCA register and Companies House, newest first.
2026
30 June 2026
- Became an appointed representative
FCA register
2025
14 September 2025
- Incorporated at Companies House
- Louis Wilson Elton took control (75–100% of shares)
- Louis Wilson Elton appointed as a director
Companies House
Director appointments and resignations, and trading names, appear under All events.
Firms like Simple Search PMI
Other firms of the same type (insurance broker), nearest first.
In Swindon
Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.
Get the full report on Simple Search PMI
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- 1 other company its directors have run, named
- 2 background checks on its contact details
- All 4 events in its history
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Frequently asked questions about this firm
Is Simple Search PMI Limited FCA authorised?
What does appointed representative mean for Simple Search PMI?
What is Simple Search PMI’s phone number?
Is Simple Search PMI a scam or clone?
Is my money safe with Simple Search PMI?
Who owns Simple Search PMI?
Who runs Simple Search PMI?
How long has Simple Search PMI been in business?
Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk