Simply Groups Limited: FCA regulated?

Appointed representative

This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.

Appointed for 17 years
Protected through the principal
No FCA actions
Active company since 2001
Accounts filed up to 30 April 2025

Responsible principal firm

Itc Compliance Limited Reference number: 313486 Authorised View firm →

What does this mean?

An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
Simply Groups Limited (FRN 503308) is an AR of Itc Compliance Limited (FRN 313486). When you use Simply Groups's services, the FCA authorisation sits with the principal firm.
Example: if you take financial advice from Simply Groups, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

Website

simplygroups.co.uk (opens in a new tab)
Phone number

01943 605999
Address

Dalton House, 1 Hawksworth Street, Ilkley, West Yorkshire, LS29 9DU, United Kingdom

In the full report: 3 background checks

When simplygroups.co.uk first appeared online, and whether it can receive email
What kind of line 01943 605999 is
Who else gives the postcode LS29 9DU

Other names (1)

If you were contacted under any of these names, it is this firm.

Simply Groups Ltd Former name: A name it was registered under before.

FCA permissions and consumer protection

Protection through the principal firm
Protection works through Itc Compliance Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Complaints Ombudsman, free
You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company number: 04199233 (opens Companies House in a new tab)
Company status: Active
Company type: Private limited company
Incorporated: 12 April 2001 (25 years old)
Registered office: Matches the FCA register address ✓
Nature of business: Tour operator activities (SIC 79120)

Directors and company secretaries

Name	Role	Born	Appointed	Other companies
Shauna Robyn Potts	Director	Sep 1962	18 Sep 2003	None
Merryl Sarah Potts	Secretary	Not published	27 Sep 2011	–

In the full report: every company its directors have run

Confirmation that its director runs no other company
All 3 people who have been directors, with their dates

Filed accounts and finances

Year to 30 April 2025Micro-entity accountsNot audited

Net assets

£98.0k

+31% from £75.0k

Employees (average)

5

Same as 5

Owed within a year

£421k

+75% from £240k

Assets and liabilities

In the full report: all 7 years of accounts

Every year from 2019 to 2025
The chart, over every year
Every filed figure, year by year

About these figures

Turnover: Money taken from sales in the year, before any costs.
Profit before tax: What was left after the year’s costs, before corporation tax. A minus figure is a loss.
Net assets, or total equity: Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
Total assets and total liabilities: Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
Cash at bank: Money in the company’s accounts on the last day of the year.
Owed within a year, owed after a year: Debts and bills due in the next twelve months, and those due later.

There is no turnover or profit: small companies do not have to publish them.

Accounts filed at Companies House for company 04199233. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.

Key dates in its history

Simply Groups’s history from the FCA register and Companies House, newest first.

Key events (5) All events (8)

2016

6 April 2016

Shauna Robyn Potts became a part-owner (25–50% of shares)
Simon Ayers became a part-owner (25–50% of shares)

Companies House

2014

22 December 2014

Changed its registered name from "Simply Groups Ltd"

FCA register

2009

7 July 2009

Became an appointed representative

FCA register

2001

12 April 2001

Incorporated at Companies House

Companies House

In the full report: all 8 events

All 8 events in its history (5 shown here)
Every director appointment and resignation: 3

Firms connected to Simply Groups

Other FCA-listed firms that share a director, phone number or address with Simply Groups. A link shows who the firm is tied to, not whether either can be trusted.

connected firm: 1
share its postcode: 1

In the full report: the connected firm, named

How it is linked: the same postcode (1)
Who links it to this firm: the named directors, with dates

Firms like Simply Groups

Other firms of the same type (insurance broker), nearest first.

In Ilkley

Beau Bijou Design LimitedIlkleyAppointed representative GLT Risk Management Services LtdIlkleyAppointed representative Hudson Foster LLPIlkleyAuthorised

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on Simply Groups

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

Every company its directors have run, named
3 background checks on its contact details
7 years of accounts, charted
All 8 events in its history
1 connected firm, named, and who links them

Instant PDF One-off payment Secure checkout by Stripe

Frequently asked questions about this firm

Is Simply Groups Limited FCA authorised?

Simply Groups Limited (FRN 503308) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.

What does appointed representative mean for Simply Groups?

An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct. Simply Groups Limited (FRN 503308) is an AR of Itc Compliance Limited (FRN 313486). When you use Simply Groups's services, the FCA authorisation sits with the principal firm. Example: if you take financial advice from Simply Groups, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

What is Simply Groups’ phone number and website?

The FCA register lists the phone number 01943 605999 and the website simplygroups.co.uk for Simply Groups. If you were given different contact details, use these to check with the firm before going any further.

Is Simply Groups a scam or clone?

Simply Groups is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.

Is my money safe with Simply Groups?

Protection works through Itc Compliance Limited, the principal firm responsible for Simply Groups's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.

Who owns Simply Groups?

Companies House lists 2 people with significant control of Simply Groups: Mr Simon Ayers (25–50% of shares) and Ms Shauna Robyn Potts (25–50% of shares).

Who runs Simply Groups?

Companies House lists one director of Simply Groups: Shauna Robyn Potts.

How long has Simply Groups been in business?

The company was formed on 12 April 2001.

What do Simply Groups’ latest accounts show?

Its latest accounts, to 30 April 2025, show net assets of £98.0k (+31% from £75.0k).

Does Simply Groups use any other names?

It has previously used the name Simply Groups Ltd.