Sincere Financial Planning Ltd

Reference number: 940036

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Appointed representative

This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.

Responsible principal firm

M&G ADVICE PARTNERS LIMITED Reference number: 584256 Authorised View firm →
What does this mean?
  • An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
  • Sincere Financial Planning Ltd (FRN 940036) is an AR of M&G ADVICE PARTNERS LIMITED (FRN 584256). When you use Sincere Financial Planning's services, the FCA authorisation sits with the principal firm.
  • Example: if you take financial advice from Sincere Financial Planning, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
  • Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

In the full report: 3 background checks

  • When mandgwealth.com first appeared online, and whether it can receive email
  • What kind of line 07976 755020 is
  • Who else gives the postcode CV9 3FE
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FCA permissions and consumer protection

  • Protection through the principal firm
    Protection works through M&g Advice Partners Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company number
12971196
Company status
Active
Company type
Private limited company
Incorporated
23 October 2020 (6 years old)
Registered office
15 Wulfric Avenue, Austrey, Atherstone, CV9 3FE, England
Nature of business
  • Financial management (SIC 70221)

Directors and company secretaries

Name Role Born Appointed Other companies
Simon Paul Connor Director Jan 1975 23 Oct 2020 None
Zoe Louise Connor Director Oct 1973 23 Oct 2020 None

In the full report: every company its directors have run

  • Confirmation that these 2 directors run no other company
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Filed accounts and finances

Year to 31 October 2025Micro-entity accountsNot audited

Net assets

£71

Down £230 from £301

Employees (average)

4

+33% from 3

Owed within a year

£48.2k

+7.2% from £44.9k

Assets and liabilities

In the full report: all 5 years of accounts

  • Every year from 2021 to 2025
  • The chart, over every year
  • Every filed figure, year by year
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About these figures
Turnover
Money taken from sales in the year, before any costs.
Profit before tax
What was left after the year’s costs, before corporation tax. A minus figure is a loss.
Net assets, or total equity
Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
Total assets and total liabilities
Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
Cash at bank
Money in the company’s accounts on the last day of the year.
Owed within a year, owed after a year
Debts and bills due in the next twelve months, and those due later.

There is no turnover or profit: small companies do not have to publish them.

Accounts filed at Companies House for company 12971196. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.

Key dates in its history

Sincere Financial Planning’s history from the FCA register and Companies House, newest first.

2020

2 December 2020

  • Became an appointed representative

FCA register

23 October 2020

  • Incorporated at Companies House
  • Simon Paul Connor became a part-owner (25–50% of shares)
  • Zoe Louise Connor became a part-owner (25–50% of shares)
  • Simon Paul Connor appointed as a director
  • Zoe Louise Connor appointed as a director

Companies House

Director appointments and resignations, and trading names, appear under All events.

Firms like Sincere Financial Planning

Other firms of the same type (financial adviser), nearest first.

In Atherstone

West Wealth Management LimitedAtherstoneAppointed representativeGDH Services LimitedAtherstoneAppointed representative

In the Coventry (CV) postcode area

3DIFS LtdCoventryAppointed representativeAlign Financial Planning LtdLeamington SpaAppointed representativeAndrew RobinsonWarwickAppointed representativeAscent Financial Consulting LimitedLeamington SpaAppointed representative

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on Sincere Financial Planning

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • Every company its directors have run, named
  • 3 background checks on its contact details
  • 5 years of accounts, charted
  • All 6 events in its history

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Frequently asked questions about this firm

Is Sincere Financial Planning Ltd FCA authorised?
Sincere Financial Planning Ltd (FRN 940036) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.
What does appointed representative mean for Sincere Financial Planning?
An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct. Sincere Financial Planning Ltd (FRN 940036) is an AR of M&G ADVICE PARTNERS LIMITED (FRN 584256). When you use Sincere Financial Planning's services, the FCA authorisation sits with the principal firm. Example: if you take financial advice from Sincere Financial Planning, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
What is Sincere Financial Planning’s phone number and website?
The FCA register lists the phone number 07976 755020 and the website mandgwealth.com/sincerefinancialplanning for Sincere Financial Planning. If you were given different contact details, use these to check with the firm before going any further.
Is Sincere Financial Planning a scam or clone?
Sincere Financial Planning is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with Sincere Financial Planning?
Protection works through M&g Advice Partners Limited, the principal firm responsible for Sincere Financial Planning's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Who owns Sincere Financial Planning?
Companies House lists 2 people with significant control of Sincere Financial Planning: Mr Simon Paul Connor (25–50% of shares) and Mrs Zoe Louise Connor (25–50% of shares).
Who runs Sincere Financial Planning?
Companies House lists 2 directors of Sincere Financial Planning: Simon Paul Connor and Zoe Louise Connor.
How long has Sincere Financial Planning been in business?
The company was formed on 23 October 2020.
What do Sincere Financial Planning’s latest accounts show?
Its latest accounts, to 31 October 2025, show net assets of £71 (down £230 from £301).

Sources and links

The full report on Sincere Financial Planning Ltd

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