No longer an appointed representative
This firm is still listed on the FCA register, but the record is closed. Cover on business done while it was authorised generally still applies, and it cannot take on new regulated business. Registration ended 17 December 2025.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
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Last known website
smarterclicks.co.uk
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Last known phone number
07385 760190
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Last known address
85 Great Portland Street, First Floor, London, W1W 7LT, United Kingdom
In the full report: 3 background checks, 1 thing worth a closer look
- When smarterclicks.co.uk first appeared online, and whether it can receive email
- What kind of line 07385 760190 is
- Whether W1W 7LT is a shared office: 43 other firms give it
Other names (2)
If you were contacted under any of these names, it is this firm.
- smarterclicks.co.uk Trading name: A name it trades under now.
- theequityreleaseguide.co.uk Trading name: A name it trades under now.
Past FCA permissions and consumer protection
- The record is closedCover you already have generally survives the cancellation: FSCS exists for firms that have failed, and the Financial Ombudsman Service can look at a complaint about a firm that has stopped trading, as long as the business was done while it was authorised. New business with this firm has no cover at all, because it is no longer permitted to carry it out.
FCA disciplinary action and complaints
No FCA disciplinary action. The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
- Company number
- 11794658 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 29 January 2019 (7 years old)
- Registered office
- 167-169 Great Portland Street, 5th Floor, London, W1W 5PF, England
- Nature of business
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- Activities auxiliary to financial intermediation not elsewhere classified (SIC 66190)
- Advertising agencies (SIC 73110)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| Fraser Lee Sutton | Director | Dec 1999 | 29 Jan 2019 | 2 other companies |
Other companies run by its director
A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.
- other companies
- 2
- closed down
- 2
In the full report: all 2 companies, named
- What each company does, and whether it is still trading
- Which of its director sits on each board, and since when
- Any that went into liquidation or administration
Filed accounts and finances
Net assets
£126k
Up £118k from £7,862
Employees (average)
1
Same as 1
Owed within a year
£74.4k
+299% from £18.6k
Assets and liabilities
In the full report: all 7 years of accounts
- Every year from 2020 to 2026
- The chart, over every year
- Every filed figure, year by year
About these figures
- Turnover
- Money taken from sales in the year, before any costs.
- Profit before tax
- What was left after the year’s costs, before corporation tax. A minus figure is a loss.
- Net assets, or total equity
- Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
- Total assets and total liabilities
- Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
- Cash at bank
- Money in the company’s accounts on the last day of the year.
- Owed within a year, owed after a year
- Debts and bills due in the next twelve months, and those due later.
There is no turnover or profit: small companies do not have to publish them.
Accounts filed at Companies House for company 11794658. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.
Key dates in its history
Smarter Clicks Marketing’s history from the FCA register and Companies House, newest first.
2025
17 December 2025
- Stopped being an appointed representative
FCA register
2019
29 January 2019
- Incorporated at Companies House
- Fraser Lee Sutton took control (75–100% of shares)
Companies House
In the full report: all 6 events
- All 6 events in its history (3 shown here)
- Every director appointment and resignation: 1
Get the full report on Smarter Clicks Marketing
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- 2 other companies its directors have run, named
- 3 background checks on its contact details, 1 flagged
- 7 years of accounts, charted
- All 6 events in its history
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Frequently asked questions about this firm
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Who runs Smarter Clicks Marketing?
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What do Smarter Clicks Marketing’s latest accounts show?
Does Smarter Clicks Marketing use any other names?
Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Report a scam to the FCA fca.org.uk