Appointed representative
This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.
- Appointed for 2 years
- Protected through the principal
- No FCA actions
- Active company since 2023
- Accounts filed up to 31 March 2025
Responsible principal firm
New Leaf Distribution Limited Reference number: 460421 View firm →What does this mean?
- An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
- SME Financial Services Ltd (FRN 1006038) is an AR of New Leaf Distribution Limited (FRN 460421). When you use SME Financial Services's services, the FCA authorisation sits with the principal firm.
- Example: if you take financial advice from SME Financial Services, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
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No website on the FCA register
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Phone number
Also given by a firm that is no longer authorised. Check you are dealing with the firm on this page.
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Address
12 George Road, Edgbaston, Birmingham, Birmingham, B15 1NP, United Kingdom
In the full report: 2 background checks
- What kind of line 01702 431130 is, and the 152 other firms that give it
- Who else gives the postcode B15 1NP
FCA permissions and consumer protection
- Protection through the principal firmProtection works through New Leaf Distribution Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
- Company number
- 14746806 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 21 March 2023 (3 years old)
- Registered office
- Suite 5, The Cloisters 12 George Road, Edgbaston, Birmingham, West Midlands, B15 1NP, England
- Nature of business
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- Financial intermediation not elsewhere classified (SIC 64999)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| Amina Hussain | Director | Sep 1980 | 21 Mar 2023 | 8 other companies |
| Brendan Dharshan Pooni | Director | Jan 1998 | 3 Apr 2023 | 5 other companies |
Other companies run by these 2 directors
A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.
- other companies
- 12
- closed down
- 1
- is FCA-registered
- 1
In the full report: all 12 companies, named
- What each company does, and whether it is still trading
- Which of these 2 directors sit on each board, and since when
- Any that went into liquidation or administration
- The one on the FCA register
- The 1 company these 2 directors run together
Filed accounts and finances
Net assets
£6,985
Up £7,968 from −£983
Employees (average)
2
+100% from 1
Owed within a year
£1,055
Up £1,398 from −£343
Net assets
About these figures
- Turnover
- Money taken from sales in the year, before any costs.
- Profit before tax
- What was left after the year’s costs, before corporation tax. A minus figure is a loss.
- Net assets, or total equity
- Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
- Total assets and total liabilities
- Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
- Cash at bank
- Money in the company’s accounts on the last day of the year.
- Owed within a year, owed after a year
- Debts and bills due in the next twelve months, and those due later.
There is no turnover or profit: small companies do not have to publish them.
Accounts filed at Companies House for company 14746806. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.
Key dates in its history
SME Financial Services’s history from the FCA register and Companies House, newest first.
2024
9 January 2024
- Became an appointed representative
FCA register
2023
3 April 2023
- Brendan Dharshan Pooni gained significant control
- Brendan Dharshan Pooni appointed as a director
Companies House
21 March 2023
- Incorporated at Companies House
- Amina Hussain took control (75–100% of shares)
- Amina Hussain appointed as a director
Companies House
Director appointments and resignations, and trading names, appear under All events.
Firms connected to SME Financial Services
Other FCA-listed firms that share a director, phone number or address with SME Financial Services. A link shows who the firm is tied to, not whether either can be trusted.
- connected firms
- 12
- share a director
- 1
- share its phone number
- 11
In the full report: all 12 connected firms, named
- How each is linked: shared directors (1), the same phone number (11), the same postcode (1)
- Who links each one: the named directors, with dates
Firms like SME Financial Services
Other firms of the same type (pension transfer adviser), nearest first.
In Birmingham
In the Birmingham (B) postcode area
Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.
Get the full report on SME Financial Services
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- 12 other companies its directors have run, named
- 2 background checks on its contact details
- All 6 events in its history
- 12 connected firms, named, and who links them
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Frequently asked questions about this firm
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How long has SME Financial Services been in business?
What do SME Financial Services’ latest accounts show?
Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk