Smileup Limited

Reference number: 727371

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Authorised by the FCA

This firm is on the FCA register and authorised to carry out regulated activities.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

In the full report: 3 background checks

  • When smileupdental.co.uk first appeared online, and whether it can receive email
  • What kind of line 020 3411 1550 is
  • Who else gives the postcode SE13 7QS
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Other names (2)

If you were contacted under any of these names, it is this firm.

  • SmileUp Dental Trading name
  • www.smileupdental.co.uk Trading name

FCA permissions and consumer protection

  • Lend or arrange credit No FSCS cover
    Consumer credit is not covered by the FSCS, so there is no compensation scheme if the firm fails.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
Show FCA detail (1 permission)
  • Credit Broking

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company number
09321982
Company status
Active
Company type
Private limited company
Incorporated
21 November 2014 (11 years old)
Registered office
The Marl 72 Overshores Road, Turton, Bolton, BL7 0LU
Nature of business
  • Dental practice activities (SIC 86230)

Directors and company secretaries

Name Role Born Appointed Other companies
Russell Marl Roberts Director Jul 1968 21 Nov 2014 None
Richard Sardinha Director Jun 1974 21 Nov 2014 None

In the full report: every company its directors have run

  • Confirmation that these 2 directors run no other company
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Filed accounts and finances

Year to 30 April 2025Micro-entity accountsNot audited

Net assets

−£379k

Down £19.6k from −£359k

Employees (average)

7

−22% from 9

Owed within a year

£432k

−24% from £569k

Net assets are negative: on its last balance sheet the company owed £379k more than it owned.

Assets and liabilities

In the full report: all 7 years of accounts

  • Every year from 2019 to 2025
  • The chart, over every year
  • Every filed figure, year by year
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About these figures
Turnover
Money taken from sales in the year, before any costs.
Profit before tax
What was left after the year’s costs, before corporation tax. A minus figure is a loss.
Net assets, or total equity
Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
Total assets and total liabilities
Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
Cash at bank
Money in the company’s accounts on the last day of the year.
Owed within a year, owed after a year
Debts and bills due in the next twelve months, and those due later.

There is no turnover or profit: small companies do not have to publish them.

Accounts filed at Companies House for company 09321982. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.

Key dates in its history

Smileup’s history from the FCA register and Companies House, newest first.

Key events (5) All events (11)

2016

6 April 2016

  • Richard Sardinha became a part-owner (25–50% of shares)
  • Russell Marl Roberts became a part-owner (25–50% of shares)

Companies House

2015

23 December 2015

  • Regulated by the FCA from this date
  • Became authorised by the FCA

FCA register

2014

21 November 2014

  • Incorporated at Companies House

Companies House

In the full report: all 11 events

  • All 11 events in its history (5 shown here)
  • Every director appointment and resignation: 2
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Firms connected to Smileup

Other FCA-listed firms that share a director, phone number or address with Smileup. A link shows who the firm is tied to, not whether either can be trusted.

connected firm
1
share its postcode
1

In the full report: the connected firm, named

  • How it is linked: the same postcode (1)
  • Who links it to this firm: the named directors, with dates
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Firms like Smileup

Other firms of the same type (dental or medical practice), nearest first.

In London

Rethink Mental IllnessLondonAuthorisedSmile2impress LtdLondonAuthorisedA & B Dental LtdLondonAuthorisedAdvance Dental Health LimitedLondonAuthorisedAlign and Smile LimitedLondonAuthorisedAmerican Cosmetic Surgery LtdLondonAuthorised

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on Smileup

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • Every company its directors have run, named
  • 3 background checks on its contact details
  • 7 years of accounts, charted
  • All 11 events in its history
  • 1 connected firm, named, and who links them

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Frequently asked questions about this firm

Is Smileup Limited FCA authorised?
Yes, Smileup Limited (FRN 727371) is authorised by the FCA to carry out regulated activities. It has held its current authorisation since December 2015 and works as a dental or medical practice. The FCA has placed no limits on its permissions.
What is Smileup’s phone number and website?
The FCA register lists the phone number 020 3411 1550 and the website smileupdental.co.uk for Smileup. If you were given different contact details, use these to check with the firm before going any further.
Is Smileup a scam or clone?
Smileup is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with Smileup?
Its FCA permissions do not allow it to hold or control client money. Protection depends on which product you hold and how Smileup handles your money, so check the specific product before you commit. You can also refer complaints about Smileup to the Financial Ombudsman Service, free of charge.
Who owns Smileup?
Companies House lists 2 people with significant control of Smileup: Russell Marl Roberts (25–50% of shares) and Richard Sardinha (25–50% of shares).
Who runs Smileup?
Companies House lists 2 directors of Smileup: Russell Marl Roberts and Richard Sardinha.
How long has Smileup been in business?
The company was formed on 21 November 2014, and has held its current FCA authorisation since December 2015.
What do Smileup’s latest accounts show?
Its latest accounts, to 30 April 2025, show net assets of −£379k (down £19.6k from −£359k).
Does Smileup use any other names?
It trades as SmileUp Dental and www.smileupdental.co.uk.

Sources and links

The full report on Smileup Limited

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