Appointed representative
This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.
Responsible principal firm
Homeserve Membership Limited Reference number: 312518 View firm →What does this mean?
- An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
- South West Water Limited (FRN 411090) is an AR of Homeserve Membership Limited (FRN 312518). When you use South West Water's services, the FCA authorisation sits with the principal firm.
- Example: if you take financial advice from South West Water, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
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Phone number
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Address
Peninsula House, Rydon Lane, Exeter, EX2 7HR, United Kingdom
In the full report: 3 background checks
- When southwestwater.co.uk first appeared online, and whether it can receive email
- What kind of line 01392 446688 is
- Who else gives the postcode EX2 7HR
Other names (2)
If you were contacted under any of these names, it is this firm.
- Bournemouth Water Trading name: A name it trades under now.
- Bristol Water Trading name: A name it trades under now.
FCA permissions and consumer protection
- Protection through the principal firmProtection works through Homeserve Membership Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
- Company number
- 02366665 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 1 April 1989 (37 years old)
- Registered office
- Peninsula House, Rydon Lane, Exeter, Devon, EX2 7HR
- Nature of business
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- Water collection, treatment and supply (SIC 36000)
- Sewerage (SIC 37000)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| Jonathan Butterworth | Director | Jun 1962 | 28 Sep 2017 | 28 other companies |
| Loraine Woodhouse | Director | Dec 1968 | 1 Dec 2022 | 8 other companies |
| Dorothy Marie Burwell | Director | Feb 1980 | 1 Dec 2022 | 5 other companies |
| David Sproul | Director | Oct 1959 | 1 Jul 2024 | 1 other company |
| Laura Flowerdew | Director | Feb 1976 | 11 Jul 2024 | 35 other companies |
| Andrea Margaret Blance | Director | Jul 1964 | 8 Apr 2025 | 22 other companies |
| Andrew Haines | Director | Apr 1964 | 1 Nov 2025 | 9 other companies |
| James Keith Haslett | Director | May 1979 | 19 May 2026 | 10 other companies |
| Emma Louise Hough | Secretary | Not published | 1 Sep 2026 | – |
Other companies run by these 8 directors
A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.
- other companies
- 101
- closed down
- 10
- went insolvent
- 2
In the full report: all 101 companies, named
- What each company does, and whether it is still trading
- Which of these 8 directors sit on each board, and since when
- The 2 that went into liquidation or administration
- The 10 on the FCA register
- The 3 companies these 8 directors run together
- All 39 people who have ever been directors, with their dates
Key dates in its history
South West Water’s history from the FCA register and Companies House, newest first.
2016
6 April 2016
- Pennon Group PLC took control (75–100% of shares)
Companies House
2005
14 January 2005
- Became an appointed representative
FCA register
1989
1 April 1989
- Incorporated at Companies House
Companies House
In the full report: all 73 events
- All 73 events in its history (3 shown here)
- Every director appointment and resignation: 68
Firms connected to South West Water
Other FCA-listed firms that share a director, phone number or address with South West Water. A link shows who the firm is tied to, not whether either can be trusted.
- connected firms
- 3
- share a director
- 3
- past links
- 7
In the full report: all 3 connected firms, named
- How each is linked: shared directors (3)
- Who links each one: the named directors, with dates
- 7 past links through former directors
Firms like South West Water
Other firms of the same type (insurance broker), nearest first.
In the Exeter (EX) postcode area
Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.
Get the full report on South West Water
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- 101 other companies its directors have run, named
- 3 background checks on its contact details
- All 73 events in its history
- 3 connected firms, named, and who links them
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Frequently asked questions about this firm
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What does appointed representative mean for South West Water?
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Who owns South West Water?
Who runs South West Water?
How long has South West Water been in business?
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Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk