Southby & Co Financial Planning Ltd

Reference number: 956886

Instant download

Appointed representative

This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.

Responsible principal firm

St. James's Place Wealth Management Plc Reference number: 195351 Authorised View firm →
What does this mean?
  • An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
  • Southby & Co Financial Planning Ltd (FRN 956886) is an AR of St. James's Place Wealth Management Plc (FRN 195351). When you use Southby & Co Financial Planning's services, the FCA authorisation sits with the principal firm.
  • Example: if you take financial advice from Southby & Co Financial Planning, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
  • Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

In the full report: 3 background checks

  • When southbyfp.co.uk first appeared online, and whether it can receive email
  • What kind of line 01793 953800 is
  • Who else gives the postcode SN4 8ET
Instant PDF download
Other names (3)

If you were contacted under any of these names, it is this firm.

  • Dave Southby Former name
  • Dave Southby Financial Planning Ltd Former name
  • Dave Southby Financial Planning Former trading name

FCA permissions and consumer protection

  • Protection through the principal firm
    Protection works through St. James's Place Wealth Management PLC, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company number
14772205
Company status
Active
Company type
Private limited company
Incorporated
31 March 2023 (3 years old)
Registered office
C/O Orangestripe Outsourcing & Accountancy Ltd Watermoor Point, Watermoor Road, Cirencester, GL7 1LF, England
Nature of business
  • Other business support service activities not elsewhere classified (SIC 82990)

Directors and company secretaries

Name Role Born Appointed Other companies
Rebecca Saldanha Director Mar 1993 31 Mar 2023 None
David Southby Director Jan 1993 31 Mar 2023 None

In the full report: every company its directors have run

  • Confirmation that these 2 directors run no other company
Instant PDF download

Filed accounts and finances

Year to 31 March 2025Micro-entity accountsNot audited

Net assets

£86.9k

+90% from £45.7k

Employees (average)

4

No earlier figure to compare

Owed within a year

£121k

−1.4% from £123k

Assets and liabilities

About these figures
Turnover
Money taken from sales in the year, before any costs.
Profit before tax
What was left after the year’s costs, before corporation tax. A minus figure is a loss.
Net assets, or total equity
Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
Total assets and total liabilities
Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
Cash at bank
Money in the company’s accounts on the last day of the year.
Owed within a year, owed after a year
Debts and bills due in the next twelve months, and those due later.

There is no turnover or profit: small companies do not have to publish them.

Accounts filed at Companies House for company 14772205. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.

Key dates in its history

Southby & Co Financial Planning’s history from the FCA register and Companies House, newest first.

Key events (5) All events (9)

2025

23 January 2025

  • Changed its registered name from "Dave Southby Financial Planning Ltd"

FCA register

2023

18 April 2023

  • Changed its registered name from "Dave Southby"

FCA register

31 March 2023

  • Incorporated at Companies House
  • David Southby took control (75–100% of shares)

Companies House

2021

15 August 2021

  • Became an appointed representative

FCA register

In the full report: all 9 events

  • All 9 events in its history (5 shown here)
  • Every director appointment and resignation: 2
Instant PDF download

Firms like Southby & Co Financial Planning

Other firms of the same type (financial adviser), nearest first.

In Royal Wootton Bassett

Bellamy Wealth Management LimitedRoyal Wootton BassettAppointed representativeSuzanne GoreRoyal Wootton BassettAppointed representative

In the Swindon (SN) postcode area

Advice on Wealth LtdSwindonAppointed representativeAnnika GrizzellSwindonAppointed representativeAssured Wealth Management LimitedSwindonAppointed representativeCalon Wealth Management LtdCorshamAppointed representative

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on Southby & Co Financial Planning

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • Every company its directors have run, named
  • 3 background checks on its contact details
  • All 9 events in its history

Instant PDF One-off payment Secure checkout by Stripe

Frequently asked questions about this firm

Is Southby & Co Financial Planning Ltd FCA authorised?
Southby & Co Financial Planning Ltd (FRN 956886) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.
What does appointed representative mean for Southby & Co Financial Planning?
An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct. Southby & Co Financial Planning Ltd (FRN 956886) is an AR of St. James's Place Wealth Management Plc (FRN 195351). When you use Southby & Co Financial Planning's services, the FCA authorisation sits with the principal firm. Example: if you take financial advice from Southby & Co Financial Planning, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
What is Southby & Co Financial Planning’s phone number and website?
The FCA register lists the phone number 01793 953800 and the website southbyfp.co.uk for Southby & Co Financial Planning. If you were given different contact details, use these to check with the firm before going any further.
Is Southby & Co Financial Planning a scam or clone?
Southby & Co Financial Planning is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with Southby & Co Financial Planning?
Protection works through St. James's Place Wealth Management PLC, the principal firm responsible for Southby & Co Financial Planning's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Who owns Southby & Co Financial Planning?
Companies House lists one person with significant control of Southby & Co Financial Planning: Mr David Southby (75–100% of shares).
Who runs Southby & Co Financial Planning?
Companies House lists 2 directors of Southby & Co Financial Planning: Rebecca Saldanha and David Southby.
How long has Southby & Co Financial Planning been in business?
The company was formed on 31 March 2023.
What do Southby & Co Financial Planning’s latest accounts show?
Its latest accounts, to 31 March 2025, show net assets of £86.9k (+90% from £45.7k).
Does Southby & Co Financial Planning use any other names?
It has previously used 3 other names: Dave Southby, Dave Southby Financial Planning Ltd and Dave Southby Financial Planning.

Sources and links

The full report on Southby & Co Financial Planning Ltd

£19.99 · Instant PDF download

Loading secure checkout…