Introducer appointed representative
This firm can only introduce you to its principal, and cannot give financial advice, recommend products, or arrange deals alone.
- Appointed for 18 years
- Protected through the principal
- No FCA actions
- Active company since 1999
- Accounts filed up to 31 August 2025
Responsible principal firm
Auto Finance Online Limited Reference number: 832181 View firm →What does this mean?
- An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own.
- Southern Motorhome Centre Ltd (FRN 479322) introduces customers to Auto Finance Online Limited (FRN 832181). Any regulated advice or arranging is done by the principal, not Southern Motorhome Centre.
- Example: if Southern Motorhome Centre refers you to a financial adviser, the advice should come from the principal firm, not from Southern Motorhome Centre itself.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
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Phone number
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Address
Southern Motorhome Centre Ltd, Kiln Lane, Bracknell, Berkshire, RG12 1NA, United Kingdom
In the full report: 3 background checks
- When southernmotorhomes.co.uk first appeared online, and whether it can receive email
- What kind of line 0800 028 3417 is
- Who else gives the postcode RG12 1NA
FCA permissions and consumer protection
- Protection through the principal firmProtection works through Auto Finance Online Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
- Company number
- 03730605 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 10 March 1999 (27 years old)
- Registered office
- 13 Vansittart Estate, Windsor, SL4 1SE, England
- Nature of business
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- Sale of other motor vehicles (SIC 45190)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| Michael Anthony Graves | Director | Oct 1970 | 10 Mar 1999 | 1 other company |
| Michael Anthony Graves | Secretary | Not published | 17 Aug 2001 | 1 other company |
Other companies run by its director
A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.
- other company
- 1
- closed down
- 1
In the full report: all 1 company, named
- What each company does, and whether it is still trading
- Which of its director sits on each board, and since when
- Any that went into liquidation or administration
- All 5 people who have ever been directors, with their dates
Filed accounts and finances
Total equity
£911k
<1% from £916k
Cash at bank
£371k
+42% from £261k
Employees (average)
10
+11% from 9
Owed within a year
£285k
+50% from £190k
Assets and liabilities
In the full report: all 6 years of accounts
- Every year from 2020 to 2025
- The chart, over every year
- Every filed figure, year by year
About these figures
- Turnover
- Money taken from sales in the year, before any costs.
- Profit before tax
- What was left after the year’s costs, before corporation tax. A minus figure is a loss.
- Net assets, or total equity
- Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
- Total assets and total liabilities
- Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
- Cash at bank
- Money in the company’s accounts on the last day of the year.
- Owed within a year, owed after a year
- Debts and bills due in the next twelve months, and those due later.
There is no turnover or profit: small companies do not have to publish them.
Accounts filed at Companies House for company 03730605. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.
Key dates in its history
Southern Motorhome Centre’s history from the FCA register and Companies House, newest first.
2016
6 April 2016
- Michael Anthony Graves took control (75–100% of shares)
Companies House
2008
20 February 2008
- Became an introducer appointed representative
FCA register
1999
10 March 1999
- Incorporated at Companies House
Companies House
In the full report: all 10 events
- All 10 events in its history (3 shown here)
- Every director appointment and resignation: 7
Firms like Southern Motorhome Centre
Other firms of the same type (car dealer), nearest first.
In Bracknell
Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.
Get the full report on Southern Motorhome Centre
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- 1 other company its directors have run, named
- 3 background checks on its contact details
- 6 years of accounts, charted
- All 10 events in its history
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Frequently asked questions about this firm
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Who runs Southern Motorhome Centre?
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What do Southern Motorhome Centre’s latest accounts show?
Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk