Specialized (UK) Ltd
Reference number: 1061179
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Introducer appointed representative
This firm can only introduce you to its principal, and cannot give financial advice, recommend products, or arrange deals alone.
Responsible principal firm
Affirm U.K. Limited Reference number: 756087 View firm →What does this mean?
- An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own.
- SPECIALIZED (UK) LTD (FRN 1061179) introduces customers to Affirm U.K. Limited (FRN 756087). Any regulated advice or arranging is done by the principal, not SPECIALIZED (UK).
- Example: if SPECIALIZED (UK) refers you to a financial adviser, the advice should come from the principal firm, not from SPECIALIZED (UK) itself.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
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Phone number
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Address
Milton Heath House, Westcott Road, Dorking, Surrey, RH4 3NB, United Kingdom
In the full report: 3 background checks
- When specializedconceptstore.co.uk first appeared online, and whether it can receive email
- What kind of line 0330 460 9909 is
- Who else gives the postcode RH4 3NB
FCA permissions and consumer protection
- Protection through the principal firmProtection works through Affirm U.K. Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
- Company number
- 02354268 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 1 March 1989 (37 years old)
- Registered office
- Milton Heath House, Westcott Road, Dorking, Surrey, RH4 3NB, England
- Nature of business
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- Non-specialised wholesale trade (SIC 46900)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| Simon Homer | Director | Feb 1974 | 29 Jan 2018 | 8 other companies |
| Martin Wyrsch | Director | Aug 1972 | 1 Jul 2021 | None |
| Peter Kerle | Director | Feb 1983 | 13 Mar 2025 | None |
Other companies run by these 3 directors
A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.
- other companies
- 8
- closed down
- 5
- is FCA-registered
- 1
In the full report: all 8 companies, named
- What each company does, and whether it is still trading
- Which of these 3 directors sit on each board, and since when
- Any that went into liquidation or administration
- The one on the FCA register
- All 14 people who have ever been directors, with their dates
Key dates in its history
Specialized (UK)’s history from the FCA register and Companies House, newest first.
2026
4 August 2026
- Became an introducer appointed representative
FCA register
2022
16 December 2022
- Specialized Bicycle Components Inc gave up control
Companies House
2020
21 April 2020
- Michael Sinyard Separate Property Trust gained significant control
Companies House
2016
6 April 2016
- Specialized Bicycle Components Inc took control (75–100% of shares)
Companies House
1989
1 March 1989
- Incorporated at Companies House
Companies House
In the full report: all 28 events
- All 28 events in its history (5 shown here)
- Every director appointment and resignation: 23
Firms connected to Specialized (UK)
Other FCA-listed firms that share a director, phone number or address with Specialized (UK). A link shows who the firm is tied to, not whether either can be trusted.
- connected firm
- 1
- share a director
- 1
- share its postcode
- 1
In the full report: the connected firm, named
- How it is linked: shared directors (1), the same postcode (1)
- Who links it to this firm: the named directors, with dates
Firms like Specialized (UK)
Other firms of the same type (credit broker), nearest first.
In Dorking
Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.
Get the full report on Specialized (UK)
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- 8 other companies its directors have run, named
- 3 background checks on its contact details
- All 28 events in its history
- 1 connected firm, named, and who links them
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Frequently asked questions about this firm
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Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk