Sportsalive Ltd

Reference number: 463913

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Introducer appointed representative

This firm can only introduce you to its principal, and cannot give financial advice, recommend products, or arrange deals alone.

Responsible principal firm

Kinetic Insurance Brokers Limited Reference number: 309540 Caution View firm →
What does this mean?
  • An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own.
  • Sportsalive Ltd (FRN 463913) introduces customers to Kinetic Insurance Brokers Limited (FRN 309540). Any regulated advice or arranging is done by the principal, not Sportsalive.
  • Example: if Sportsalive refers you to a financial adviser, the advice should come from the principal firm, not from Sportsalive itself.
  • Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

In the full report: 3 background checks

  • When sportsalive.net first appeared online, and whether it can receive email
  • What kind of line 01508 495045 is
  • Who else gives the postcode NR14 7JE
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FCA permissions and consumer protection

  • Protection through the principal firm
    Protection works through Kinetic Insurance Brokers Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company name
SPORTS ALIVE LIMITED
Company number
04039839
Company status
Active
Company type
Private limited company
Incorporated
25 July 2000 (26 years old)
Registered office
40 Carter Street, Uttoxeter, Staffordshire, ST14 8EU
Nature of business
  • Media representation services (SIC 73120)

Directors and company secretaries

Name Role Born Appointed Other companies
Peter Lowndes-Burt Director Jul 1976 25 Jul 2000 2 other companies

Other companies run by its director

A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.

other companies
2
closed down
1
is FCA-registered
1

In the full report: all 2 companies, named

  • What each company does, and whether it is still trading
  • Which of its director sits on each board, and since when
  • Any that went into liquidation or administration
  • The one on the FCA register
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Filed accounts and finances

Year to 29 September 2025Micro-entity accountsNot audited

Net assets

£192k

+117% from £88.4k

Employees (average)

1

Same as 1

Owed within a year

£96.9k

+14% from £85.1k

Assets and liabilities

In the full report: all 7 years of accounts

  • Every year from 2019 to 2025
  • The chart, over every year
  • Every filed figure, year by year
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About these figures
Turnover
Money taken from sales in the year, before any costs.
Profit before tax
What was left after the year’s costs, before corporation tax. A minus figure is a loss.
Net assets, or total equity
Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
Total assets and total liabilities
Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
Cash at bank
Money in the company’s accounts on the last day of the year.
Owed within a year, owed after a year
Debts and bills due in the next twelve months, and those due later.

There is no turnover or profit: small companies do not have to publish them.

Accounts filed at Companies House for company 04039839. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.

Key dates in its history

Sportsalive’s history from the FCA register and Companies House, newest first.

2016

6 April 2016

  • Pete Lowndes-Burt took control (75–100% of shares)

Companies House

2007

13 February 2007

  • Became an introducer appointed representative

FCA register

2000

25 July 2000

  • Incorporated at Companies House
  • Peter Lowndes-burt appointed as a director

Companies House

Director appointments and resignations, and trading names, appear under All events.

Firms connected to Sportsalive

Other FCA-listed firms that share a director, phone number or address with Sportsalive. A link shows who the firm is tied to, not whether either can be trusted.

past link
1

In the full report: all 0 connected firms, named

  • 1 past link through former directors
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Firms like Sportsalive

Other firms of the same type (insurance broker), nearest first.

In the Norwich (NR) postcode area

Anglian Health LtdDerehamAppointed representativeRebecca HowardDerehamAppointed representativeAnglian Mortgages LtdNorwichAppointed representativeArnolds Keys LLPNorwichAppointed representativeBaylon Philips Financial Solutions LtdNorwichAppointed representativeBelmore Wood LimitedLessinghamAppointed representative

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on Sportsalive

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • 2 other companies its directors have run, named
  • 3 background checks on its contact details
  • 7 years of accounts, charted
  • All 4 events in its history

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Frequently asked questions about this firm

Is Sportsalive Ltd FCA authorised?
Sportsalive Ltd (FRN 463913) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.
What does introducer appointed representative mean for Sportsalive?
An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own. Sportsalive Ltd (FRN 463913) introduces customers to Kinetic Insurance Brokers Limited (FRN 309540). Any regulated advice or arranging is done by the principal, not Sportsalive. Example: if Sportsalive refers you to a financial adviser, the advice should come from the principal firm, not from Sportsalive itself. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
What is Sportsalive’s phone number and website?
The FCA register lists the phone number 01508 495045 and the website sportsalive.net for Sportsalive. If you were given different contact details, use these to check with the firm before going any further.
Is Sportsalive a scam or clone?
Sportsalive is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with Sportsalive?
Protection works through Kinetic Insurance Brokers Limited, the principal firm responsible for Sportsalive's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Who owns Sportsalive?
Companies House lists one person with significant control of Sportsalive: Mr Pete Lowndes-Burt (75–100% of shares).
Who runs Sportsalive?
Companies House lists one director of Sportsalive: Peter Lowndes-Burt.
How long has Sportsalive been in business?
The company was formed on 25 July 2000.
What do Sportsalive’s latest accounts show?
Its latest accounts, to 29 September 2025, show net assets of £192k (+117% from £88.4k).

Sources and links

The full report on Sportsalive Ltd

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