Appointed representative
This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.
- Appointed for 1 year
- Protected through the principal
- No FCA actions
- Active company since 2025
- Accounts filed up to 31 March 2026
Responsible principal firm
New Leaf Distribution Limited Reference number: 460421 View firm →What does this mean?
- An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
- Squirrel Financial Planning Ltd (FRN 1031474) is an AR of New Leaf Distribution Limited (FRN 460421). When you use Squirrel Financial Planning's services, the FCA authorisation sits with the principal firm.
- Example: if you take financial advice from Squirrel Financial Planning, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
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No website on the FCA register
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Phone number
Also given by a firm that is no longer authorised. Check you are dealing with the firm on this page.
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Address
Longdene House, Hedgehog Lane, Haslemere, Surrey, GU27 2PH, United Kingdom
In the full report: 2 background checks
- What kind of line 01702 431130 is, and the 152 other firms that give it
- Who else gives the postcode GU27 2PH
FCA permissions and consumer protection
- Protection through the principal firmProtection works through New Leaf Distribution Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
- Company number
- 16252511 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 14 February 2025 (1 year old)
- Registered office
- Longdene House, Hedgehog Lane, Haslemere, Surrey, GU27 2PH, England
- Nature of business
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- Other professional, scientific and technical activities not elsewhere classified (SIC 74909)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| Rachel Lane | Director | Aug 1983 | 14 Feb 2025 | None |
| MP SECRETARIES LIMITED | Corporate secretary | Not published | 14 Feb 2025 | – |
In the full report: every company its directors have run
- Confirmation that its director runs no other company
Filed accounts and finances
Total equity
£35.3k
No earlier figure to compare
Cash at bank
£96.5k
No earlier figure to compare
Employees (average)
6
No earlier figure to compare
Owed within a year
£64.2k
No earlier figure to compare
About these figures
- Turnover
- Money taken from sales in the year, before any costs.
- Profit before tax
- What was left after the year’s costs, before corporation tax. A minus figure is a loss.
- Net assets, or total equity
- Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
- Total assets and total liabilities
- Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
- Cash at bank
- Money in the company’s accounts on the last day of the year.
- Owed within a year, owed after a year
- Debts and bills due in the next twelve months, and those due later.
There is no turnover or profit: small companies do not have to publish them.
Accounts filed at Companies House for company 16252511. Figures are exactly as filed; nothing is estimated.
Key dates in its history
Squirrel Financial Planning’s history from the FCA register and Companies House, newest first.
2025
16 April 2025
- Became an appointed representative
FCA register
14 February 2025
- Incorporated at Companies House
- Rachel Lane took control (75–100% of shares)
- Rachel Lane appointed as a director
Companies House
Director appointments and resignations, and trading names, appear under All events.
Firms connected to Squirrel Financial Planning
Other FCA-listed firms that share a director, phone number or address with Squirrel Financial Planning. A link shows who the firm is tied to, not whether either can be trusted.
- connected firms
- 12
- share its phone number
- 12
In the full report: all 12 connected firms, named
- How each is linked: the same phone number (12)
- Who links each one: the named directors, with dates
Firms like Squirrel Financial Planning
Other firms of the same type (financial adviser), nearest first.
In Haslemere
Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.
Get the full report on Squirrel Financial Planning
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- Every company its directors have run, named
- 2 background checks on its contact details
- All 4 events in its history
- 12 connected firms, named, and who links them
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Frequently asked questions about this firm
Is Squirrel Financial Planning Ltd FCA authorised?
What does appointed representative mean for Squirrel Financial Planning?
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Is my money safe with Squirrel Financial Planning?
Who owns Squirrel Financial Planning?
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How long has Squirrel Financial Planning been in business?
What do Squirrel Financial Planning’s latest accounts show?
Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk