St.Leonards Motors Limited

Reference number: 515998

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Appointed representative

This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.

Responsible principal firm

Automotive Compliance Limited Reference number: 497010 Authorised View firm →
What does this mean?
  • An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
  • St.Leonards Motors Limited (FRN 515998) is an AR of Automotive Compliance Limited (FRN 497010). When you use St.Leonards Motors's services, the FCA authorisation sits with the principal firm.
  • Example: if you take financial advice from St.Leonards Motors, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
  • Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

In the full report: 3 background checks

  • When slm.co.uk first appeared online, and whether it can receive email
  • What kind of line 01424 852472 is
  • Who else gives the postcode TN37 7SQ
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Other names (28)

If you were contacted under any of these names, it is this firm.

  • GWM ORA SLM Norwich Trading name
  • Quest Motor Group Trading name
  • SLM Select Trading name
  • SLM Toyota Attleborough Trading name
  • SLM Toyota Lowestoft Trading name
  • SLM Toyota Norwich Trading name
  • SLM Toyota Uckfield Trading name
  • SLM Tunbridge Wells VAUXHALL Trading name
  • St Leonards Motors NISSAN Trading name
  • St Leonards Motors Toyota Trading name
  • St Leonards Motors VAUXHALL Trading name
  • Sussex Used Cars Trading name
  • St Leonards Motors Ltd Former name
  • Dingles Hyundai Norwich Former trading name
  • Dingles Isuzu Norwich Former trading name
  • Dingles Toyota Attleborough Former trading name
  • Dingles Toyota Lowestoft Former trading name
  • Dingles Toyota Norwich Former trading name
  • SLM Former trading name
  • SLM Direct Former trading name
  • SLM Suzuki Tunbridge Wells Former trading name
  • SLM Van Centre Former trading name
  • St Leonards Motors FIAT Former trading name
  • St Leonards Motors HYUNDAI Former trading name
  • St Leonards Motors Hyundai Norwich Former trading name
  • St Leonards Motors Toyota Attleborough Former trading name
  • St Leonards Motors Toyota Lowestoft Former trading name
  • St Leonards Motors Toyota Norwich Former trading name

FCA permissions and consumer protection

  • Protection through the principal firm
    Protection works through Automotive Compliance Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company number
00672274
Company status
Active
Company type
Private limited company
Incorporated
11 October 1960 (66 years old)
Registered office
3 John Macadam Way, St. Leonards-On-Sea, East Sussex, TN37 7SQ, England
Nature of business
  • Sale of new cars and light motor vehicles (SIC 45111)
  • Sale of used cars and light motor vehicles (SIC 45112)
  • Maintenance and repair of motor vehicles (SIC 45200)
  • Retail trade of motor vehicle parts and accessories (SIC 45320)

Directors and company secretaries

Name Role Born Appointed Other companies
Jason Ian Barlow Director Jan 1980 31 Dec 2015 2 other companies
Angus John Wakeford Director Nov 1965 31 Dec 2016 5 other companies
William Robert Woods Director Sep 1977 22 Oct 2018 6 other companies
William Robert Woods Secretary Not published 17 Jan 2019 –

Other companies run by these 3 directors

A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.

other companies
6
still active
6
is FCA-registered
1

In the full report: all 6 companies, named

  • What each company does, and whether it is still trading
  • Which of these 3 directors sit on each board, and since when
  • Any that went into liquidation or administration
  • The one on the FCA register
  • The 5 companies these 3 directors run together
  • All 15 people who have ever been directors, with their dates
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Filed accounts and finances

Year to 31 December 2025Group accountsAudited

Turnover

£154.5m

−17% from £186.4m

Profit before tax

−£528k

Up £807k from −£1.34m

Net assets

£309k

−64% from £861k

Cash at bank

£1.29m

−17% from £1.55m

Turnover and profit

About these figures
Turnover
Money taken from sales in the year, before any costs.
Profit before tax
What was left after the year’s costs, before corporation tax. A minus figure is a loss.
Net assets, or total equity
Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
Total assets and total liabilities
Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
Cash at bank
Money in the company’s accounts on the last day of the year.
Owed within a year, owed after a year
Debts and bills due in the next twelve months, and those due later.

The figures for the year to 31 December 2025 were read from the printed accounts, because the filing does not tag them in a form that can be read automatically. They were checked against the accounts’ own totals.

These are group figures: the firm and the companies it owns, combined.

Accounts filed at Companies House for company 00672274. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.

Key dates in its history

St.Leonards Motors’s history from the FCA register and Companies House, newest first.

Key events (9) All events (73)

2023

28 April 2023

  • St Leonards Motors (Holdings) Limited took control (75–100% of shares)
  • Tina Karen Wakeford stopped being a part-owner

Companies House

2022

4 October 2022

  • Tina Karen Wakeford became a part-owner (25–50% of shares)

Companies House

7 July 2022

  • Ian Cameron Wakeford no longer has significant control

Companies House

2016

30 June 2016

  • Ian Cameron Wakeford gained significant control

Companies House

2014

4 August 2014

  • Changed its registered name from "St.Leonards Motors Ltd"

FCA register

2012

23 March 2012

  • Changed its registered name from "St Leonards Motors Ltd"

FCA register

2010

8 January 2010

  • Became an appointed representative

FCA register

1960

11 October 1960

  • Incorporated at Companies House

Companies House

In the full report: all 73 events

  • All 73 events in its history (9 shown here)
  • Every director appointment and resignation: 20
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Firms connected to St.Leonards Motors

Other FCA-listed firms that share a director, phone number or address with St.Leonards Motors. A link shows who the firm is tied to, not whether either can be trusted.

connected firm
1
share a director
1
share its postcode
1

In the full report: the connected firm, named

  • How it is linked: shared directors (1), the same postcode (1)
  • Who links it to this firm: the named directors, with dates
Instant PDF download

Firms like St.Leonards Motors

Other firms of the same type (car dealer), nearest first.

In St. Leonards-on-Sea

Style Motors LimitedSt. Leonards-On-SeaAppointed representativeThe Garage on the GreenSt. Leonards-on-SeaAppointed representativeBartletts Hastings LimitedSt. Leonards-On-SeaAuthorisedImperial Motor Company LimitedSt. Leonards-On-SeaAuthorisedJ S Gedge LimitedSt. Leonards-on-SeaAuthorisedRp and Nj Bartlett T/as the Garage on the GreenSt. Leonards-On-SeaAuthorised

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on St.Leonards Motors

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • 6 other companies its directors have run, named
  • 3 background checks on its contact details
  • All 73 events in its history
  • 1 connected firm, named, and who links them

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Frequently asked questions about this firm

Is St.Leonards Motors Limited FCA authorised?
St.Leonards Motors Limited (FRN 515998) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.
What does appointed representative mean for St.Leonards Motors?
An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct. St.Leonards Motors Limited (FRN 515998) is an AR of Automotive Compliance Limited (FRN 497010). When you use St.Leonards Motors's services, the FCA authorisation sits with the principal firm. Example: if you take financial advice from St.Leonards Motors, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
What is St.Leonards Motors’ phone number and website?
The FCA register lists the phone number 01424 852472 and the website slm.co.uk for St.Leonards Motors. If you were given different contact details, use these to check with the firm before going any further.
Is St.Leonards Motors a scam or clone?
St.Leonards Motors is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with St.Leonards Motors?
Protection works through Automotive Compliance Limited, the principal firm responsible for St.Leonards Motors's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Who owns St.Leonards Motors?
St.Leonards Motors is owned by St Leonards Motors (Holdings) Limited, which holds 75–100% of shares, 75–100% of votes and can appoint and remove the board, since 28 April 2023. Before that, it was controlled by Mr Ian Cameron Wakeford and Mrs Tina Karen Wakeford.
Who runs St.Leonards Motors?
Companies House lists 3 directors of St.Leonards Motors: Jason Ian Barlow, Angus John Wakeford and William Robert Woods.
How long has St.Leonards Motors been in business?
The company was formed on 11 October 1960.
What do St.Leonards Motors’ latest accounts show?
Its latest accounts, to 31 December 2025, show turnover of £154.5m (−17% from £186.4m) and profit before tax of −£528k (up £807k from −£1.34m).
Does St.Leonards Motors use any other names?
It trades as GWM ORA SLM Norwich, Quest Motor Group, SLM Select, SLM Toyota Attleborough and SLM Toyota Lowestoft, and 7 more names. It has previously used 16 other names, including St Leonards Motors Ltd, Dingles Hyundai Norwich and Dingles Isuzu Norwich.

Sources and links

The full report on St.Leonards Motors Limited

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