Sterling Capital Advisors Limited

Sterling Capital Advisors Limited (FRN 918587) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.

An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct. Sterling Capital Advisors Limited (FRN 918587) is an AR of Brooklands Fund Management Limited (FRN 757575). When you use Sterling Capital Advisors's services, the FCA authorisation sits with the principal firm. Example: if you take financial advice from Sterling Capital Advisors, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

The FCA register lists the phone number 020 7291 8166 for Sterling Capital Advisors. If you were given different contact details, use these to check with the firm before going any further. The same number is also given by 7 other FCA firms, one of which is no longer authorised.

Sterling Capital Advisors is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.

Protection works through Brooklands Fund Management Limited, the principal firm responsible for Sterling Capital Advisors's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.