Sterling Cars

Reference number: 1038654

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Introducer appointed representative

Sterling Cars can only introduce you to their principal, and cannot give financial advice, recommend products, or arrange deals alone.

Responsible principal firm

HOLMESDALE FINANCE LIMITED Reference number: 794742 Authorised View firm →
What does this mean?
  • An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own.
  • Sterling Cars (FRN 1038654) introduces customers to HOLMESDALE FINANCE LIMITED (FRN 794742). Any regulated advice or arranging is done by the principal, not Sterling Cars.
  • Example: if Sterling Cars refers you to a financial adviser, the advice should come from the principal firm, not from Sterling Cars itself.
  • Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

In the full report: 3 background checks

  • When sterlingcarsreading.com first appeared online, and whether it can receive email
  • What kind of line 0118 958 2293 is
  • Who else gives the postcode RG30 2EU
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FCA permissions and consumer protection

  • Protection through the principal firm
    Protection works through Holmesdale Finance Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Firms like Sterling Cars

Other firms of the same type (car dealer), nearest first.

In Reading

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Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on Sterling Cars

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • 3 background checks on its contact details

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Frequently asked questions about this firm

Is Sterling Cars FCA authorised?
Sterling Cars (FRN 1038654) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.
What does introducer appointed representative mean for Sterling Cars?
An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own. Sterling Cars (FRN 1038654) introduces customers to HOLMESDALE FINANCE LIMITED (FRN 794742). Any regulated advice or arranging is done by the principal, not Sterling Cars. Example: if Sterling Cars refers you to a financial adviser, the advice should come from the principal firm, not from Sterling Cars itself. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
What is Sterling Cars’ phone number and website?
The FCA register lists the phone number 0118 958 2293 and the website sterlingcarsreading.com for Sterling Cars. If you were given different contact details, use these to check with the firm before going any further.
Is Sterling Cars a scam or clone?
Sterling Cars is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with Sterling Cars?
Protection works through Holmesdale Finance Limited, the principal firm responsible for Sterling Cars's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.

Sources and links

The full report on Sterling Cars

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