Sterling Plumbers Ltd

Reference number: 1033835

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Introducer appointed representative

This firm can only introduce you to its principal, and cannot give financial advice, recommend products, or arrange deals alone.

Responsible principal firm

IDEAL SALES SOLUTIONS LTD Reference number: 703401 Authorised View firm →
What does this mean?
  • An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own.
  • STERLING PLUMBERS LTD (FRN 1033835) introduces customers to IDEAL SALES SOLUTIONS LTD (FRN 703401). Any regulated advice or arranging is done by the principal, not STERLING PLUMBERS.
  • Example: if STERLING PLUMBERS refers you to a financial adviser, the advice should come from the principal firm, not from STERLING PLUMBERS itself.
  • Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

In the full report: 3 background checks

  • When sterlingplumbers.co.uk first appeared online, and whether it can receive email
  • What kind of line 01444 215368 is
  • Who else gives the postcode RH17 7RE
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FCA permissions and consumer protection

  • Protection through the principal firm
    Protection works through Ideal Sales Solutions Ltd, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company number
10351680
Company status
Active
Company type
Private limited company
Incorporated
30 August 2016 (10 years old)
Registered office
Unit 21c More House Farm Ditchling Road, Wivelsfield, Haywards Heath, RH17 7RE, England
Nature of business
  • Plumbing, heat and air-conditioning installation (SIC 43220)

Directors and company secretaries

Name Role Born Appointed Other companies
Neil Adam Storey Director Dec 1982 30 Aug 2016 2 other companies

Other companies run by its director

A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.

other companies
2
closed down
1
still active
1

In the full report: all 2 companies, named

  • What each company does, and whether it is still trading
  • Which of its director sits on each board, and since when
  • Any that went into liquidation or administration
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Filed accounts and finances

Year to 31 August 2025Small company accountsNot audited

Net assets

£122k

−30% from £174k

Cash at bank

£28.0k

−44% from £49.5k

Employees (average)

9

Same as 9

Owed within a year

£132k

+46% from £90.5k

Assets and liabilities

In the full report: all 7 years of accounts

  • Every year from 2019 to 2025
  • The chart, over every year
  • Every filed figure, year by year
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About these figures
Turnover
Money taken from sales in the year, before any costs.
Profit before tax
What was left after the year’s costs, before corporation tax. A minus figure is a loss.
Net assets, or total equity
Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
Total assets and total liabilities
Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
Cash at bank
Money in the company’s accounts on the last day of the year.
Owed within a year, owed after a year
Debts and bills due in the next twelve months, and those due later.

There is no turnover or profit: small companies do not have to publish them.

Accounts filed at Companies House for company 10351680. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.

Key dates in its history

Sterling Plumbers’s history from the FCA register and Companies House, newest first.

2025

28 July 2025

  • Maverick Hc Ltd took control (75–100% of shares)
  • Neil Adam Storey gave up control

Companies House

20 May 2025

  • Became an introducer appointed representative

FCA register

21 March 2025

  • Aoife Storey stopped being a part-owner

Companies House

2019

29 August 2019

  • Aoife Storey became a part-owner (25–50% of shares)

Companies House

2016

30 August 2016

  • Incorporated at Companies House
  • Neil Adam Storey took control (75–100% of shares)
  • Neil Adam Storey appointed as a director

Companies House

Director appointments and resignations, and trading names, appear under All events.

Firms connected to Sterling Plumbers

Other FCA-listed firms that share a director, phone number or address with Sterling Plumbers. A link shows who the firm is tied to, not whether either can be trusted.

connected firms
2
no longer authorised
1
share its postcode
2

In the full report: all 2 connected firms, named

  • How each is linked: the same postcode (2)
  • Who links each one: the named directors, with dates
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Firms like Sterling Plumbers

Other firms of the same type (home improvement or trades), nearest first.

In Haywards Heath

Fisher Brown Groundworks LimitedHaywards HeathAppointed representativePolished Kitchen Designs LtdHaywards HeathAppointed representativeS A Hancock LimitedHaywards HeathAppointed representative

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on Sterling Plumbers

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • 2 other companies its directors have run, named
  • 3 background checks on its contact details
  • 7 years of accounts, charted
  • All 8 events in its history
  • 2 connected firms, named, and who links them

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Frequently asked questions about this firm

Is Sterling Plumbers Ltd FCA authorised?
Sterling Plumbers Ltd (FRN 1033835) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.
What does introducer appointed representative mean for Sterling Plumbers?
An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own. Sterling Plumbers Ltd (FRN 1033835) introduces customers to IDEAL SALES SOLUTIONS LTD (FRN 703401). Any regulated advice or arranging is done by the principal, not Sterling Plumbers. Example: if Sterling Plumbers refers you to a financial adviser, the advice should come from the principal firm, not from Sterling Plumbers itself. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
What is Sterling Plumbers’ phone number and website?
The FCA register lists the phone number 01444 215368 and the website sterlingplumbers.co.uk for Sterling Plumbers. If you were given different contact details, use these to check with the firm before going any further.
Is Sterling Plumbers a scam or clone?
Sterling Plumbers is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with Sterling Plumbers?
Protection works through Ideal Sales Solutions Ltd, the principal firm responsible for Sterling Plumbers's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Who owns Sterling Plumbers?
Sterling Plumbers is owned by Maverick Hc Ltd, which holds 75–100% of shares, 75–100% of votes and can appoint and remove the board, since 28 July 2025. Before that, it was controlled by Mr Neil Adam Storey and Mrs Aoife Storey.
Who runs Sterling Plumbers?
Companies House lists one director of Sterling Plumbers: Neil Adam Storey.
How long has Sterling Plumbers been in business?
The company was formed on 30 August 2016.
What do Sterling Plumbers’ latest accounts show?
Its latest accounts, to 31 August 2025, show net assets of £122k (−30% from £174k) and cash at bank of £28.0k (−44% from £49.5k).

Sources and links

The full report on Sterling Plumbers Ltd

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