Sterling Rose Capital Limited

Reference number: 965953

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Appointed representative

This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.

Responsible principal firm

Panima Capital Management Limited Reference number: 653812 Authorised View firm →
What does this mean?
  • An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
  • Sterling Rose Capital Limited (FRN 965953) is an AR of Panima Capital Management Limited (FRN 653812). When you use Sterling Rose Capital's services, the FCA authorisation sits with the principal firm.
  • Example: if you take financial advice from Sterling Rose Capital, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
  • Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

  • No website on the FCA register

  • Phone number

    07711 785181

  • Address

    78-79 Pall Mall, London, Westminster, SW1Y 5ES, United Kingdom

In the full report: 2 background checks, 1 thing worth a closer look

  • What kind of line 07711 785181 is
  • Whether SW1Y 5ES is a shared office: 29 other firms give it
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FCA permissions and consumer protection

  • Protection through the principal firm
    Protection works through Panima Capital Management Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company number
13488191
Company status
Active
Company type
Private limited company
Incorporated
1 July 2021 (5 years old)
Registered office
78-79 Pall Mall, London, SW1Y 5ES, England
Nature of business
  • Fund management activities (SIC 66300)

Directors and company secretaries

Name Role Born Appointed Other companies
Gurneet Singh Director Feb 1992 1 Jul 2021 1 other company

Other companies run by its director

A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.

other company
1
closed down
1

In the full report: all 1 company, named

  • What each company does, and whether it is still trading
  • Which of its director sits on each board, and since when
  • Any that went into liquidation or administration
  • All 2 people who have ever been directors, with their dates
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Filed accounts and finances

Year to 31 July 2025Small company accountsNot audited

Total equity

£369k

Up £404k from −£35.3k

Cash at bank

£327k

Up £321k from £6,041

Employees (average)

1

Up 1 from 0

Owed within a year

£1.13m

+40% from £807k

Assets and liabilities

In the full report: all 4 years of accounts

  • Every year from 2022 to 2025
  • The chart, over every year
  • Every filed figure, year by year
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About these figures
Turnover
Money taken from sales in the year, before any costs.
Profit before tax
What was left after the year’s costs, before corporation tax. A minus figure is a loss.
Net assets, or total equity
Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
Total assets and total liabilities
Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
Cash at bank
Money in the company’s accounts on the last day of the year.
Owed within a year, owed after a year
Debts and bills due in the next twelve months, and those due later.

There is no turnover or profit: small companies do not have to publish them.

Accounts filed at Companies House for company 13488191. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.

Key dates in its history

Sterling Rose Capital’s history from the FCA register and Companies House, newest first.

Key events (4) All events (7)

2021

12 December 2021

  • Became an appointed representative

FCA register

1 July 2021

  • Incorporated at Companies House
  • Gurneet Singh became a part-owner (25–50% of shares)
  • Kulvinder Singh became a part-owner (25–50% of shares)

Companies House

In the full report: all 7 events

  • All 7 events in its history (4 shown here)
  • Every director appointment and resignation: 3
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Firms like Sterling Rose Capital

Other firms of the same type (investment or fund manager), nearest first.

In London

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Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on Sterling Rose Capital

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • 1 other company its directors have run, named
  • 2 background checks on its contact details, 1 flagged
  • 4 years of accounts, charted
  • All 7 events in its history

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Frequently asked questions about this firm

Is Sterling Rose Capital Limited FCA authorised?
Sterling Rose Capital Limited (FRN 965953) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.
What does appointed representative mean for Sterling Rose Capital?
An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct. Sterling Rose Capital Limited (FRN 965953) is an AR of Panima Capital Management Limited (FRN 653812). When you use Sterling Rose Capital's services, the FCA authorisation sits with the principal firm. Example: if you take financial advice from Sterling Rose Capital, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
What is Sterling Rose Capital’s phone number?
The FCA register lists the phone number 07711 785181 for Sterling Rose Capital. If you were given different contact details, use these to check with the firm before going any further.
Is Sterling Rose Capital a scam or clone?
Sterling Rose Capital is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with Sterling Rose Capital?
Protection works through Panima Capital Management Limited, the principal firm responsible for Sterling Rose Capital's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Who owns Sterling Rose Capital?
Companies House lists 2 people with significant control of Sterling Rose Capital: Mr Gurneet Singh (25–50% of shares) and Dr Kulvinder Singh (25–50% of shares).
Who runs Sterling Rose Capital?
Companies House lists one director of Sterling Rose Capital: Gurneet Singh.
How long has Sterling Rose Capital been in business?
The company was formed on 1 July 2021.
What do Sterling Rose Capital’s latest accounts show?
Its latest accounts, to 31 July 2025, show total equity of £369k (up £404k from −£35.3k) and cash at bank of £327k (up £321k from £6,041).

Sources and links

The full report on Sterling Rose Capital Limited

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