Appointed representative
This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.
- Appointed for 2 years
- Protected through the principal
- No FCA actions
- Active company since 2023
- Accounts filed up to 30 June 2025
Responsible principal firm
Infinity Asset Management LLP Reference number: 464315 View firm →What does this mean?
- An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
- Stonemount Advisory LTD (FRN 1016754) is an AR of Infinity Asset Management LLP (FRN 464315). When you use Stonemount Advisory's services, the FCA authorisation sits with the principal firm.
- Example: if you take financial advice from Stonemount Advisory, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
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No website on the FCA register
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Phone number
-
Address
53 Davies Street, London, Westminster, W1K 5JH, United Kingdom
In the full report: 2 background checks
- What kind of line 07900 276861 is
- Who else gives the postcode W1K 5JH
FCA permissions and consumer protection
- Protection through the principal firmProtection works through Infinity Asset Management LLP, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
- Company number
- 14925713 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 9 June 2023 (3 years old)
- Registered office
- 101 New Cavendish Street, 1st Floor South, London, W1W 6XH, England
- Nature of business
-
- Activities of venture and development capital companies (SIC 64303)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| Jack Macdonald | Director | Oct 1977 | 9 Jun 2023 | 2 other companies |
Other companies run by its director
A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.
- other companies
- 2
- still active
- 2
In the full report: all 2 companies, named
- What each company does, and whether it is still trading
- Which of its director sits on each board, and since when
- Any that went into liquidation or administration
- All 3 people who have ever been directors, with their dates
Filed accounts and finances
Net assets
£26.6k
−87% from £204k
Cash at bank
£27.9k
No earlier figure to compare
Employees (average)
2
Same as 2
Owed within a year
£129k
Up £122k from £7,300
Net assets
About these figures
- Turnover
- Money taken from sales in the year, before any costs.
- Profit before tax
- What was left after the year’s costs, before corporation tax. A minus figure is a loss.
- Net assets, or total equity
- Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
- Total assets and total liabilities
- Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
- Cash at bank
- Money in the company’s accounts on the last day of the year.
- Owed within a year, owed after a year
- Debts and bills due in the next twelve months, and those due later.
Accounts filed at Companies House for company 14925713. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.
Key dates in its history
Stonemount Advisory’s history from the FCA register and Companies House, newest first.
2025
5 April 2025
- Kinstone LLC became a part-owner (25–50% of shares)
Companies House
2024
5 September 2024
- Became an appointed representative
FCA register
21 March 2024
- 108 Media Ltd stopped being a part-owner
Companies House
2023
14 November 2023
- 108 Media Ltd became a part-owner (25–50% of shares)
Companies House
9 June 2023
- Incorporated at Companies House
- Jack Macdonald became a part-owner (25–50% of shares)
- Jack Macdonald appointed as a director
Companies House
Director appointments and resignations, and trading names, appear under All events.
Firms like Stonemount Advisory
Other firms of the same type (investment or fund manager), nearest first.
In London
Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.
Get the full report on Stonemount Advisory
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- 2 other companies its directors have run, named
- 2 background checks on its contact details
- All 7 events in its history
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Frequently asked questions about this firm
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Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk