Strategic Asset Finance Limited

Reference number: 957161

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Appointed representative

This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.

Responsible principal firm

ALPHA ASSET FINANCE LTD Reference number: 804584 Authorised View firm →
What does this mean?
  • An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
  • STRATEGIC ASSET FINANCE LIMITED (FRN 957161) is an AR of ALPHA ASSET FINANCE LTD (FRN 804584). When you use STRATEGIC ASSET FINANCE's services, the FCA authorisation sits with the principal firm.
  • Example: if you take financial advice from STRATEGIC ASSET FINANCE, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
  • Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

In the full report: 3 background checks

  • When strategicassetfinance.com first appeared online, and whether it can receive email
  • What kind of line 07979 708329 is
  • Who else gives the postcode M28 7LH
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FCA permissions and consumer protection

  • Protection through the principal firm
    Protection works through Alpha Asset Finance Ltd, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company number
11316184
Company status
Active
Company type
Private limited company
Incorporated
18 April 2018 (8 years old)
Registered office
67 Chorley Old Road, Bolton, BL1 3AJ, England
Nature of business
  • Activities of financial services holding companies (SIC 64205)

Directors and company secretaries

Name Role Born Appointed Other companies
Darren Winterbottom Director Jan 1969 18 Apr 2018 None
Louise Emily Winterbottom Secretary Not published 30 Jul 2025 –

In the full report: every company its directors have run

  • Confirmation that its director runs no other company
  • All 3 people who have been directors, with their dates
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Filed accounts and finances

Year to 31 July 2025Micro-entity accountsNot audited

Net assets

−£8,840

Up £1,721 from −£10.6k

Employees (average)

3

Same as 3

Owed within a year

£10.3k

−13% from £11.9k

Net assets are negative: on its last balance sheet the company owed £8,840 more than it owned.

Assets and liabilities

In the full report: all 6 years of accounts

  • Every year from 2020 to 2025
  • The chart, over every year
  • Every filed figure, year by year
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About these figures
Turnover
Money taken from sales in the year, before any costs.
Profit before tax
What was left after the year’s costs, before corporation tax. A minus figure is a loss.
Net assets, or total equity
Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
Total assets and total liabilities
Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
Cash at bank
Money in the company’s accounts on the last day of the year.
Owed within a year, owed after a year
Debts and bills due in the next twelve months, and those due later.

There is no turnover or profit: small companies do not have to publish them.

Accounts filed at Companies House for company 11316184. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.

Key dates in its history

Strategic Asset Finance’s history from the FCA register and Companies House, newest first.

Key events (4) All events (9)

2021

19 August 2021

  • Became an appointed representative

FCA register

2018

18 April 2018

  • Incorporated at Companies House
  • Darren Winterbottom became a part-owner (25–50% of shares)
  • Louise Emily Winterbottom became a part-owner (25–50% of shares)

Companies House

In the full report: all 9 events

  • All 9 events in its history (4 shown here)
  • Every director appointment and resignation: 5
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Firms like Strategic Asset Finance

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Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on Strategic Asset Finance

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • Every company its directors have run, named
  • 3 background checks on its contact details
  • 6 years of accounts, charted
  • All 9 events in its history

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Frequently asked questions about this firm

Is Strategic Asset Finance Limited FCA authorised?
Strategic Asset Finance Limited (FRN 957161) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.
What does appointed representative mean for Strategic Asset Finance?
An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct. Strategic Asset Finance Limited (FRN 957161) is an AR of ALPHA ASSET FINANCE LTD (FRN 804584). When you use Strategic Asset Finance's services, the FCA authorisation sits with the principal firm. Example: if you take financial advice from Strategic Asset Finance, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
What is Strategic Asset Finance’s phone number and website?
The FCA register lists the phone number 07979 708329 and the website strategicassetfinance.com for Strategic Asset Finance. If you were given different contact details, use these to check with the firm before going any further.
Is Strategic Asset Finance a scam or clone?
Strategic Asset Finance is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with Strategic Asset Finance?
Protection works through Alpha Asset Finance Ltd, the principal firm responsible for Strategic Asset Finance's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Who owns Strategic Asset Finance?
Companies House lists 2 people with significant control of Strategic Asset Finance: Mr Darren Winterbottom (25–50% of shares) and Mrs Louise Emily Winterbottom (25–50% of shares).
Who runs Strategic Asset Finance?
Companies House lists one director of Strategic Asset Finance: Darren Winterbottom.
How long has Strategic Asset Finance been in business?
The company was formed on 18 April 2018.
What do Strategic Asset Finance’s latest accounts show?
Its latest accounts, to 31 July 2025, show net assets of −£8,840 (up £1,721 from −£10.6k).

Sources and links

The full report on Strategic Asset Finance Limited

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