Appointed representative
This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.
Responsible principal firm
SUNTERA ADVISERS (UK) LIMITED Reference number: 692447 View firm →What does this mean?
- An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
- Strategic Investment Advisory LLP (FRN 1044791) is an AR of SUNTERA ADVISERS (UK) LIMITED (FRN 692447). When you use Strategic Investment Advisory's services, the FCA authorisation sits with the principal firm.
- Example: if you take financial advice from Strategic Investment Advisory, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
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No website on the FCA register
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Phone number
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Address
Upper Deck Admirals Quarters, Portsmouth Road, Thames Ditton, Surrey, KT7 0XA, United Kingdom
In the full report: 2 background checks
- What kind of line 020 3376 5900 is, and the 6 other firms that give it
- Who else gives the postcode KT7 0XA
FCA permissions and consumer protection
- Protection through the principal firmProtection works through Suntera Advisers (UK) Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
- Company number
- OC457980 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Limited liability partnership
- Incorporated
- 2 September 2025 (1 year old)
- Registered office
- Upper Deck Admirals Quarters, Portsmouth Road, Thames Ditton, Surrey, KT7 0XA, United Kingdom
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| Richard Norman Sinel | LLP designated member | Feb 1993 | 2 Sep 2025 | 3 other companies |
| STRATEGIC INVESTMENT ADVISORS LIMITED | Corporate LLP designated member | Not published | 2 Sep 2025 | None |
Other companies run by these 2 directors
A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.
- other companies
- 3
- still active
- 3
In the full report: all 3 companies, named
- What each company does, and whether it is still trading
- Which of these 2 directors sit on each board, and since when
- Any that went into liquidation or administration
Key dates in its history
Strategic Investment Advisory’s history from the FCA register and Companies House, newest first.
2025
5 November 2025
- Became an appointed representative
FCA register
2 September 2025
- Incorporated at Companies House
- Richard Norman Sinel gained 25–50% of the votes
- Strategic Investment Advisors Limited took control (75–100% of shares)
- Richard Norman Sinel appointed as a director
Companies House
Director appointments and resignations, and trading names, appear under All events.
Firms connected to Strategic Investment Advisory
Other FCA-listed firms that share a director, phone number or address with Strategic Investment Advisory. A link shows who the firm is tied to, not whether either can be trusted.
- connected firms
- 7
- no longer authorised
- 1
- share its phone number
- 6
In the full report: all 7 connected firms, named
- How each is linked: the same phone number (6), the same postcode (1)
- Who links each one: the named directors, with dates
Firms like Strategic Investment Advisory
Other firms of the same type (financial adviser), nearest first.
In Thames Ditton
Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.
Get the full report on Strategic Investment Advisory
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- 3 other companies its directors have run, named
- 2 background checks on its contact details
- All 5 events in its history
- 7 connected firms, named, and who links them
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Frequently asked questions about this firm
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Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk