Strive Mortgages Ltd
Reference number: 975930
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Appointed representative
This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.
- Appointed for 4 years
- Protected through the principal
- No FCA actions
- Active company since 2022
- Accounts filed up to 30 April 2025
- 1 thing worth a closer look in the background checks
Responsible principal firm
Personal Touch Financial Services Limited Reference number: 187834 View firm →What does this mean?
- An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
- Strive Mortgages Ltd (FRN 975930) is an AR of Personal Touch Financial Services Limited (FRN 187834). When you use Strive Mortgages's services, the FCA authorisation sits with the principal firm.
- Example: if you take financial advice from Strive Mortgages, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
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Phone number
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Address
3rd Floor, 45 Albemarle Street, London, Westminster, W1S 4JL, United Kingdom
In the full report: 3 background checks, 1 thing worth a closer look
- When strivemortgages.co.uk first appeared online, and whether it can receive email
- What kind of line 0330 043 1121 is
- Whether W1S 4JL is a shared office: 22 other firms give it
Other names (1)
If you were contacted under any of these names, it is this firm.
- Clear Route Finance Trading name: A name it trades under now.
FCA permissions and consumer protection
- Protection through the principal firmProtection works through Personal Touch Financial Services Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
- Company number
- 14076989 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 28 April 2022 (4 years old)
- Registered office
- 3rd Floor 45 Albemarle Street, London, W1S 4JL, England
- Nature of business
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- Activities of mortgage finance companies (SIC 64922)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| James Lee Elvin | Director | May 1989 | 28 Apr 2022 | None |
In the full report: every company its directors have run
- Confirmation that its director runs no other company
Filed accounts and finances
Net assets
£123k
+73% from £71.1k
Employees (average)
2
Same as 2
Owed within a year
£37.6k
+82% from £20.7k
Assets and liabilities
About these figures
- Turnover
- Money taken from sales in the year, before any costs.
- Profit before tax
- What was left after the year’s costs, before corporation tax. A minus figure is a loss.
- Net assets, or total equity
- Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
- Total assets and total liabilities
- Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
- Cash at bank
- Money in the company’s accounts on the last day of the year.
- Owed within a year, owed after a year
- Debts and bills due in the next twelve months, and those due later.
There is no turnover or profit: small companies do not have to publish them.
Accounts filed at Companies House for company 14076989. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.
Key dates in its history
Strive Mortgages’s history from the FCA register and Companies House, newest first.
2026
15 September 2026
- Began trading as "Clear Route Finance"
FCA register
2022
18 May 2022
- Became an appointed representative
FCA register
28 April 2022
- Incorporated at Companies House
- James Lee Elvin took control (75–100% of shares)
- James Lee Elvin appointed as a director
Companies House
Director appointments and resignations, and trading names, appear under All events.
Firms like Strive Mortgages
Other firms of the same type (mortgage adviser or broker), nearest first.
In London
Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.
Get the full report on Strive Mortgages
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- Every company its directors have run, named
- 3 background checks on its contact details, 1 flagged
- All 5 events in its history
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Frequently asked questions about this firm
Is Strive Mortgages Ltd FCA authorised?
What does appointed representative mean for Strive Mortgages?
What is Strive Mortgages’ phone number and website?
Is Strive Mortgages a scam or clone?
Is my money safe with Strive Mortgages?
Who owns Strive Mortgages?
Who runs Strive Mortgages?
How long has Strive Mortgages been in business?
What do Strive Mortgages’ latest accounts show?
Does Strive Mortgages use any other names?
Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk