Sunnyvale Holiday Park Limited

Reference number: 479983

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Appointed representative

This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.

Responsible principal firm

Bspoke Lifestyle Ltd Reference number: 820727 Authorised View firm →
What does this mean?
  • An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
  • Sunnyvale Holiday Park Limited (FRN 479983) is an AR of Bspoke Lifestyle Ltd (FRN 820727). When you use Sunnyvale Holiday Park's services, the FCA authorisation sits with the principal firm.
  • Example: if you take financial advice from Sunnyvale Holiday Park, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
  • Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

In the full report: 3 background checks

  • When sunnyvaleholidaypark.com first appeared online, and whether it can receive email
  • What kind of line 01834 814404 is
  • Who else gives the postcode SA69 9BP
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Other names (5)

If you were contacted under any of these names, it is this firm.

  • Antshill Carvan Park Trading name
  • Kenfig Pool Caravan Park Trading name
  • Myrtle Holiday Park Trading name
  • Nottage Park Lodges Trading name
  • Trefalun Park Trading name

FCA permissions and consumer protection

  • Protection through the principal firm
    Protection works through Bspoke Lifestyle Ltd, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company number
02627628
Company status
Active
Company type
Private limited company
Incorporated
9 July 1991 (35 years old)
Registered office
Sunnyvale Holiday Park, Valley Road, Saundersfoot, Pembrokeshire, SA69 9BP
Nature of business
  • Holiday centres and villages (SIC 55201)

Directors and company secretaries

Name Role Born Appointed Other companies
Dean Alfred Deakin Director Dec 1957 27 Apr 2007 5 other companies
Edward Spencer Deakin Director Mar 1985 1 May 2007 1 other company
Elliot James Deakin Director Sep 1981 1 May 2007 1 other company
Dean George Alfred Deakin Director Feb 1979 1 May 2007 1 other company
Amy Deakin Director Apr 1991 27 Sep 2011 None
Elizabeth Deakin Director Jan 1960 6 Jul 2026 5 other companies
Elizabeth Deakin Secretary Not published 27 Apr 2007 –

Other companies run by these 6 directors

A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.

other companies
7
closed down
2
is FCA-registered
1

In the full report: all 7 companies, named

  • What each company does, and whether it is still trading
  • Which of these 6 directors sit on each board, and since when
  • Any that went into liquidation or administration
  • The one on the FCA register
  • The 4 companies these 6 directors run together
  • All 9 people who have ever been directors, with their dates
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Filed accounts and finances

Year to 31 December 2025Abridged accountsNot audited

Net assets

£11.3m

−1.3% from £11.4m

Cash at bank

£354k

−23% from £457k

Employees (average)

28

+3.7% from 27

Owed within a year

£1.71m

−17% from £2.05m

Assets and liabilities

In the full report: all 7 years of accounts

  • Every year from 2019 to 2025
  • The chart, over every year
  • Every filed figure, year by year
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About these figures
Turnover
Money taken from sales in the year, before any costs.
Profit before tax
What was left after the year’s costs, before corporation tax. A minus figure is a loss.
Net assets, or total equity
Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
Total assets and total liabilities
Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
Cash at bank
Money in the company’s accounts on the last day of the year.
Owed within a year, owed after a year
Debts and bills due in the next twelve months, and those due later.

There is no turnover or profit: small companies do not have to publish them.

Accounts filed at Companies House for company 02627628. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.

Key dates in its history

Sunnyvale Holiday Park’s history from the FCA register and Companies House, newest first.

Key events (6) All events (24)

2025

24 April 2025

  • Deakin's Leisure (Holdings) Limited took control (75–100% of shares)
  • Dean Alfred Deakin no longer has significant control

Companies House

2016

6 April 2016

  • Dean Alfred Deakin gained significant control

Companies House

2008

6 March 2008

  • Became an appointed representative

FCA register

2007

27 April 2007

  • Board replaced: its only director left and 5 new directors took over

Companies House

1991

9 July 1991

  • Incorporated at Companies House

Companies House

In the full report: all 24 events

  • All 24 events in its history (6 shown here)
  • Every director appointment and resignation: 12
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Firms connected to Sunnyvale Holiday Park

Other FCA-listed firms that share a director, phone number or address with Sunnyvale Holiday Park. A link shows who the firm is tied to, not whether either can be trusted.

connected firms
2
share a director
1
share its postcode
1

In the full report: all 2 connected firms, named

  • How each is linked: shared directors (1), the same postcode (1)
  • Who links each one: the named directors, with dates
Instant PDF download

Firms like Sunnyvale Holiday Park

Other firms of the same type (insurance broker), nearest first.

In Saundersfoot

Hirbarhad LLPSaundersfootAppointed representativeBonvilles Court Country Park LimitedSaundersfootAppointed representativeHenson Leisure Group LimitedSaundersfootAppointed representative

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on Sunnyvale Holiday Park

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • 7 other companies its directors have run, named
  • 3 background checks on its contact details
  • 7 years of accounts, charted
  • All 24 events in its history
  • 2 connected firms, named, and who links them

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Frequently asked questions about this firm

Is Sunnyvale Holiday Park Limited FCA authorised?
Sunnyvale Holiday Park Limited (FRN 479983) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.
What does appointed representative mean for Sunnyvale Holiday Park?
An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct. Sunnyvale Holiday Park Limited (FRN 479983) is an AR of Bspoke Lifestyle Ltd (FRN 820727). When you use Sunnyvale Holiday Park's services, the FCA authorisation sits with the principal firm. Example: if you take financial advice from Sunnyvale Holiday Park, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
What is Sunnyvale Holiday Park’s phone number and website?
The FCA register lists the phone number 01834 814404 and the website sunnyvaleholidaypark.com for Sunnyvale Holiday Park. If you were given different contact details, use these to check with the firm before going any further.
Is Sunnyvale Holiday Park a scam or clone?
Sunnyvale Holiday Park is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with Sunnyvale Holiday Park?
Protection works through Bspoke Lifestyle Ltd, the principal firm responsible for Sunnyvale Holiday Park's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Who owns Sunnyvale Holiday Park?
Sunnyvale Holiday Park is owned by Deakin's Leisure (Holdings) Limited, which holds 75–100% of shares, 75–100% of votes and can appoint and remove the board, since 24 April 2025. Before that, it was controlled by Mr Dean Alfred Deakin.
Who runs Sunnyvale Holiday Park?
Companies House lists 6 directors of Sunnyvale Holiday Park: Dean Alfred Deakin, Edward Spencer Deakin, Elliot James Deakin, Dean George Alfred Deakin, Amy Deakin and Elizabeth Deakin.
How long has Sunnyvale Holiday Park been in business?
The company was formed on 9 July 1991.
What do Sunnyvale Holiday Park’s latest accounts show?
Its latest accounts, to 31 December 2025, show net assets of £11.3m (−1.3% from £11.4m) and cash at bank of £354k (−23% from £457k).
Does Sunnyvale Holiday Park use any other names?
It trades as Antshill Carvan Park, Kenfig Pool Caravan Park, Myrtle Holiday Park, Nottage Park Lodges and Trefalun Park.

Sources and links

The full report on Sunnyvale Holiday Park Limited

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