Sure Services Group Ltd
Reference number: 1046296
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Introducer appointed representative
This firm can only introduce you to its principal, and cannot give financial advice, recommend products, or arrange deals alone.
- Appointed for under a year
- Protected through the principal
- No FCA actions
- Active company since 2021
- Accounts filed up to 28 February 2025
Responsible principal firm
IDEAL SALES SOLUTIONS LTD Reference number: 703401 View firm →What does this mean?
- An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own.
- Sure Services Group Ltd (FRN 1046296) introduces customers to IDEAL SALES SOLUTIONS LTD (FRN 703401). Any regulated advice or arranging is done by the principal, not Sure Services Group.
- Example: if Sure Services Group refers you to a financial adviser, the advice should come from the principal firm, not from Sure Services Group itself.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
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Phone number
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Address
Suite 176, Airport House, Purley Way, Croydon, Croydon, CR0 0XZ, United Kingdom
In the full report: 3 background checks
- When sureservicesgroup.co.uk first appeared online, and whether it can receive email
- What kind of line 020 7060 6183 is
- Who else gives the postcode CR0 0XZ
FCA permissions and consumer protection
- Protection through the principal firmProtection works through Ideal Sales Solutions Ltd, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
- Company number
- 13232531 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 27 February 2021 (5 years old)
- Registered office
- Airport House, Purley Way, Croydon, CR0 0XZ, England
- Nature of business
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- Other specialised construction activities not elsewhere classified (SIC 43999)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| James Andrews | Director | Jun 1989 | 27 Feb 2021 | None |
| Emma Louise Andrews | Director | Mar 1991 | 1 Dec 2025 | None |
| James Andrews | Secretary | Not published | 27 Feb 2021 | – |
In the full report: every company its directors have run
- Confirmation that these 2 directors run no other company
Filed accounts and finances
Net assets
£388k
+51% from £257k
Cash at bank
£0
−100% from £5,296
Employees (average)
3
−25% from 4
Owed within a year
£393k
No earlier figure to compare
Assets and liabilities
In the full report: all 4 years of accounts
- Every year from 2022 to 2025
- The chart, over every year
- Every filed figure, year by year
About these figures
- Turnover
- Money taken from sales in the year, before any costs.
- Profit before tax
- What was left after the year’s costs, before corporation tax. A minus figure is a loss.
- Net assets, or total equity
- Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
- Total assets and total liabilities
- Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
- Cash at bank
- Money in the company’s accounts on the last day of the year.
- Owed within a year, owed after a year
- Debts and bills due in the next twelve months, and those due later.
There is no turnover or profit: small companies do not have to publish them.
Accounts filed at Companies House for company 13232531. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.
Key dates in its history
Sure Services Group’s history from the FCA register and Companies House, newest first.
2025
17 November 2025
- Became an introducer appointed representative
FCA register
2021
27 February 2021
- Incorporated at Companies House
- James Andrews took control (75–100% of shares)
Companies House
In the full report: all 7 events
- All 7 events in its history (3 shown here)
- Every director appointment and resignation: 4
Firms like Sure Services Group
Other firms of the same type (home improvement or trades), nearest first.
In Croydon
Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.
Get the full report on Sure Services Group
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- Every company its directors have run, named
- 3 background checks on its contact details
- 4 years of accounts, charted
- All 7 events in its history
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Frequently asked questions about this firm
Is Sure Services Group Ltd FCA authorised?
What does introducer appointed representative mean for Sure Services Group?
What is Sure Services Group’s phone number and website?
Is Sure Services Group a scam or clone?
Is my money safe with Sure Services Group?
Who owns Sure Services Group?
Who runs Sure Services Group?
How long has Sure Services Group been in business?
What do Sure Services Group’s latest accounts show?
Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk