Introducer appointed representative
This firm can only introduce you to its principal, and cannot give financial advice, recommend products, or arrange deals alone.
- Appointed for 8 years
- Protected through the principal
- No FCA actions
- Active company since 2006
- Accounts filed up to 30 August 2025
Responsible principal firm
BIKMO LIMITED Reference number: 745230 View firm →What does this mean?
- An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own.
- Swinnerton Cycles Limited (FRN 821267) introduces customers to BIKMO LIMITED (FRN 745230). Any regulated advice or arranging is done by the principal, not Swinnerton Cycles.
- Example: if Swinnerton Cycles refers you to a financial adviser, the advice should come from the principal firm, not from Swinnerton Cycles itself.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
This company holds another FCA record
A company can hold several FCA records, covering different parts of its business, and each one carries its own permissions and protection. The reference number you were given decides which record applies to you.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
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Phone number
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Address
67-73, Victoria Road, Stoke-on-Trent, Staffordshire, ST4 2HG, United Kingdom
In the full report: 3 background checks
- When swinnertoncycles.co.uk first appeared online, and whether it can receive email
- What kind of line 01782 747782 is
- Who else gives the postcode ST4 2HG
FCA permissions and consumer protection
- Protection through the principal firmProtection works through Bikmo Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
- Company number
- 05767853 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 4 April 2006 (20 years old)
- Registered office
- 69 Victoria Road, Fenton, Stoke-On-Trent, Staffordshire, ST4 2HG
- Nature of business
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- Retail sale of sports goods, fishing gear, camping goods, boats and bicycles (SIC 47640)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| Paul Antony Swinnerton | Director | May 1958 | 4 Apr 2006 | 1 other company |
| Barnaby James Swinnerton | Director | Jun 1990 | 1 Sep 2013 | None |
| Damien Denis William Albert Ball | Secretary | Not published | 4 Apr 2006 | – |
Other companies run by these 2 directors
A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.
- other company
- 1
- closed down
- 1
In the full report: all 1 company, named
- What each company does, and whether it is still trading
- Which of these 2 directors sit on each board, and since when
- Any that went into liquidation or administration
Filed accounts and finances
Net assets
£236k
−9.6% from £261k
Cash at bank
£75.2k
−36% from £117k
Owed within a year
£202k
−18% from £247k
Assets and liabilities
In the full report: all 7 years of accounts
- Every year from 2019 to 2025
- The chart, over every year
- Every filed figure, year by year
About these figures
- Turnover
- Money taken from sales in the year, before any costs.
- Profit before tax
- What was left after the year’s costs, before corporation tax. A minus figure is a loss.
- Net assets, or total equity
- Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
- Total assets and total liabilities
- Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
- Cash at bank
- Money in the company’s accounts on the last day of the year.
- Owed within a year, owed after a year
- Debts and bills due in the next twelve months, and those due later.
Accounts filed at Companies House for company 05767853. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.
Key dates in its history
Swinnerton Cycles’s history from the FCA register and Companies House, newest first.
2018
20 September 2018
- Became an introducer appointed representative
FCA register
2016
6 April 2016
- Barnaby James Swinnerton became a part-owner (25–50% of shares)
- Paul Antony Swinnerton became a part-owner (25–50% of shares)
Companies House
2013
1 September 2013
- Barnaby James Swinnerton appointed as a director
Companies House
2006
4 April 2006
- Incorporated at Companies House
- Paul Antony Swinnerton appointed as a director
Companies House
Director appointments and resignations, and trading names, appear under All events.
Firms connected to Swinnerton Cycles
Other FCA-listed firms that share a director, phone number or address with Swinnerton Cycles. A link shows who the firm is tied to, not whether either can be trusted.
- connected firm
- 1
- share its postcode
- 1
In the full report: the connected firm, named
- How it is linked: the same postcode (1)
- Who links it to this firm: the named directors, with dates
Get the full report on Swinnerton Cycles
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- 1 other company its directors have run, named
- 3 background checks on its contact details
- 7 years of accounts, charted
- All 6 events in its history
- 1 connected firm, named, and who links them
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Frequently asked questions about this firm
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Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk