Appointed representative
This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.
Responsible principal firm
Sesame Limited Reference number: 150427 View firm →What does this mean?
- An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
- Tailored Advice Limited (FRN 1053367) is an AR of Sesame Limited (FRN 150427). When you use Tailored Advice's services, the FCA authorisation sits with the principal firm.
- Example: if you take financial advice from Tailored Advice, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
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No website on the FCA register
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Phone number
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Address
41-43 Market Place, Chippenham, Wiltshire, SN15 3HR, United Kingdom
In the full report: 2 background checks
- What kind of line 07825 007616 is
- Who else gives the postcode SN15 3HR
FCA permissions and consumer protection
- Protection through the principal firmProtection works through Sesame Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
- Company number
- 16335845 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 24 March 2025 (1 year old)
- Registered office
- The Old Post Office, 41-43 Market Place, Chippenham, Wiltshire, SN15 3HR, England
- Nature of business
-
- Activities of insurance agents and brokers (SIC 66220)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| Stephen John Horn | Director | Jul 1965 | 24 Mar 2025 | None |
In the full report: every company its directors have run
- Confirmation that its director runs no other company
Key dates in its history
Tailored Advice’s history from the FCA register and Companies House, newest first.
2026
22 April 2026
- Became an appointed representative
FCA register
2025
24 March 2025
- Incorporated at Companies House
- Stephen John Horn took control (75–100% of shares)
- Stephen John Horn appointed as a director
Companies House
Director appointments and resignations, and trading names, appear under All events.
Firms connected to Tailored Advice
Other FCA-listed firms that share a director, phone number or address with Tailored Advice. A link shows who the firm is tied to, not whether either can be trusted.
- connected firms
- 3
- share its postcode
- 3
In the full report: all 3 connected firms, named
- How each is linked: the same postcode (3)
- Who links each one: the named directors, with dates
Firms like Tailored Advice
Other firms of the same type (insurance broker), nearest first.
In Chippenham
Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.
Get the full report on Tailored Advice
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- Every company its directors have run, named
- 2 background checks on its contact details
- All 4 events in its history
- 3 connected firms, named, and who links them
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Frequently asked questions about this firm
Is Tailored Advice Limited FCA authorised?
What does appointed representative mean for Tailored Advice?
What is Tailored Advice’s phone number?
Is Tailored Advice a scam or clone?
Is my money safe with Tailored Advice?
Who owns Tailored Advice?
Who runs Tailored Advice?
How long has Tailored Advice been in business?
Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk