Appointed representative
This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.
Responsible principal firm
St. James's Place Wealth Management Plc Reference number: 195351 View firm →What does this mean?
- An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
- The Ethical Wealth Project 2026 Ltd (FRN 1055908) is an AR of St. James's Place Wealth Management Plc (FRN 195351). When you use The Ethical Wealth Project 2026's services, the FCA authorisation sits with the principal firm.
- Example: if you take financial advice from The Ethical Wealth Project 2026, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
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Phone number
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Address
Suite H, Hollies House, 230 High Street, Potters Bar, Hertfordshire, EN6 5BL, United Kingdom
In the full report: 3 background checks
- When theethicalwealthproject.co.uk first appeared online, and whether it can receive email
- What kind of line 07908 706044 is
- Who else gives the postcode EN6 5BL
Other names (1)
If you were contacted under any of these names, it is this firm.
- The Ethical Wealth Project Trading name: A name it trades under now.
FCA permissions and consumer protection
- Protection through the principal firmProtection works through St. James's Place Wealth Management PLC, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
- Company number
- 17131889 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 1 April 2026 (less than a year old)
- Registered office
- Suite H Hollies House, High Street, Potters Bar, EN6 5BL, England
- Nature of business
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- Activities auxiliary to financial intermediation not elsewhere classified (SIC 66190)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| Brendan Damien Brien | Director | Jun 1982 | 1 Apr 2026 | None |
In the full report: every company its directors have run
- Confirmation that its director runs no other company
Key dates in its history
The Ethical Wealth Project 2026’s history from the FCA register and Companies House, newest first.
2026
3 July 2026
- Began trading as "The Ethical Wealth Project"
FCA register
28 May 2026
- Became an appointed representative
FCA register
1 April 2026
- Incorporated at Companies House
- Brendan Damien Brien became the majority owner (50–75% of shares)
- Colleen Lindsey Brien became a part-owner (25–50% of shares)
- Brendan Damien Brien appointed as a director
Companies House
Director appointments and resignations, and trading names, appear under All events.
Firms connected to The Ethical Wealth Project 2026
Other FCA-listed firms that share a director, phone number or address with The Ethical Wealth Project 2026. A link shows who the firm is tied to, not whether either can be trusted.
- connected firms
- 2
- share its postcode
- 2
In the full report: all 2 connected firms, named
- How each is linked: the same postcode (2)
- Who links each one: the named directors, with dates
Firms like The Ethical Wealth Project 2026
Other firms of the same type (financial adviser), nearest first.
In Potters Bar
Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.
Get the full report on The Ethical Wealth Project 2026
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- Every company its directors have run, named
- 3 background checks on its contact details
- All 6 events in its history
- 2 connected firms, named, and who links them
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Frequently asked questions about this firm
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Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk