The Institute of Advanced Motorists Limited

Reference number: 403526

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Introducer appointed representative

This firm can only introduce you to its principal, and cannot give financial advice, recommend products, or arrange deals alone.

What does this mean?
  • An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own.
  • The Institute of Advanced Motorists Limited (FRN 403526) introduces customers to Cornmarket Insurance Services Limited (FRN 308099). Any regulated advice or arranging is done by the principal, not The Institute of Advanced Motorists.
  • Example: if The Institute of Advanced Motorists refers you to a financial adviser, the advice should come from the principal firm, not from The Institute of Advanced Motorists itself.
  • Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

In the full report: 3 background checks

  • When iam.org.uk first appeared online, and whether it can receive email
  • What kind of line 020 8996 9600 is, and the other firm that gives it
  • Who else gives the postcode AL7 3BT
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Other names (6)

If you were contacted under any of these names, it is this firm.

  • Advanced Driving Magazine Trading name: A name it trades under now.
  • IAM Road Smart Trading name: A name it trades under now.
  • Advanced Driving Former trading name: A name it used to trade under.
  • IAM Former trading name: A name it used to trade under.
  • IAM Group Services Ltd Former trading name: A name it used to trade under.
  • Institute of Advanced Motorcyclists Former trading name: A name it used to trade under.

FCA permissions and consumer protection

  • Protection through the principal firm
    Protection works through Cornmarket Insurance Services Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company name
INSTITUTE OF ADVANCED MOTORISTS LIMITED(THE)
Company status
Active
Company type
Private company limited by guarantee
Incorporated
10 March 1956 (70 years old)
Registered office
Orion House, Bessemer Road, Welwyn Garden City, AL7 1HH, England
Nature of business
  • Driving school activities (SIC 85530)
  • Activities of other membership organisations not elsewhere classified (SIC 94990)

Directors and company secretaries

Name Role Born Appointed Other companies
Nicholas John Antony Stein Director Jul 1960 27 Feb 2020 1 other company
Nicholas David John Lomas Director May 1967 27 Feb 2020 10 other companies
Thomas Kelman Director Dec 1961 1 Jan 2023 12 other companies
Mark Jonathan Powell Director Jun 1962 28 Sep 2023 3 other companies
Sarah Jennifer Whiteside-Jones Director Jan 1984 28 Sep 2023 None
Angela Bell Director Jan 1967 28 Sep 2023 None
Shona Fay Johnstone Director May 1962 29 Jan 2025 10 other companies
Kimberley Bird Director Feb 1970 24 Jun 2026 5 other companies
Thomas Henry Leggett Director Apr 1993 23 Sep 2026 None
Hassan Joudi Director May 1990 23 Sep 2026 1 other company
Bruce Philip Pritchard Director Aug 1972 23 Sep 2026 None
Andrew Jasper Stuart Griffith Director Aug 1968 8 Oct 2026 2 other companies
Andrew Mclachrie Secretary Not published 30 Mar 2023 –

Other companies run by these 12 directors

A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.

other companies
44
closed down
14
went insolvent
2

In the full report: all 44 companies, named

  • What each company does, and whether it is still trading
  • Which of these 12 directors sit on each board, and since when
  • The 2 that went into liquidation or administration
  • The 5 on the FCA register
  • All 87 people who have ever been directors, with their dates
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Filed accounts and finances

Year to 31 March 2023Full accountsNot audited

Turnover

£4.22m

No earlier figure to compare

Profit before tax

−£2.08m

No earlier figure to compare

Net assets

£5.48m

No earlier figure to compare

Cash at bank

£520k

No earlier figure to compare

About these figures
Turnover
Money taken from sales in the year, before any costs.
Profit before tax
What was left after the year’s costs, before corporation tax. A minus figure is a loss.
Net assets, or total equity
Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
Total assets and total liabilities
Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
Cash at bank
Money in the company’s accounts on the last day of the year.
Owed within a year, owed after a year
Debts and bills due in the next twelve months, and those due later.

Accounts filed at Companies House for company 00562530. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.

Key dates in its history

The Institute of Advanced Motorists’s history from the FCA register and Companies House, newest first.

2004

31 October 2004

  • Became an introducer appointed representative

FCA register

1956

10 March 1956

  • Incorporated at Companies House

Companies House

In the full report: all 153 events

  • All 153 events in its history (2 shown here)
  • Every director appointment and resignation: 141
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Firms connected to The Institute of Advanced Motorists

Other FCA-listed firms that share a director, phone number or address with The Institute of Advanced Motorists. A link shows who the firm is tied to, not whether either can be trusted.

connected firms
3
share a director
3
share its phone number
1

In the full report: all 3 connected firms, named

  • How each is linked: shared directors (3), the same phone number (1), the same postcode (1)
  • Who links each one: the named directors, with dates
  • 2 past links through former directors
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Firms like The Institute of Advanced Motorists

Other firms of the same type (credit broker), nearest first.

In Welwyn Garden City

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on The Institute of Advanced Motorists

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • 44 other companies its directors have run, named
  • 3 background checks on its contact details
  • All 153 events in its history
  • 3 connected firms, named, and who links them

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Frequently asked questions about this firm

Is The Institute of Advanced Motorists Limited FCA authorised?
The Institute of Advanced Motorists Limited (FRN 403526) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.
What does introducer appointed representative mean for The Institute of Advanced Motorists?
An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own. The Institute of Advanced Motorists Limited (FRN 403526) introduces customers to Cornmarket Insurance Services Limited (FRN 308099). Any regulated advice or arranging is done by the principal, not The Institute of Advanced Motorists. Example: if The Institute of Advanced Motorists refers you to a financial adviser, the advice should come from the principal firm, not from The Institute of Advanced Motorists itself. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
What is The Institute of Advanced Motorists’ phone number and website?
The FCA register lists the phone number 020 8996 9600 and the website iam.org.uk for The Institute of Advanced Motorists. If you were given different contact details, use these to check with the firm before going any further. The same number is also given by one other FCA firm.
Is The Institute of Advanced Motorists a scam or clone?
The Institute of Advanced Motorists is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with The Institute of Advanced Motorists?
Protection works through Cornmarket Insurance Services Limited, the principal firm responsible for The Institute of Advanced Motorists's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Who runs The Institute of Advanced Motorists?
Companies House lists 12 directors of The Institute of Advanced Motorists: Nicholas John Antony Stein, Nicholas David John Lomas, Thomas Kelman, Mark Jonathan Powell, Sarah Jennifer Whiteside-Jones, Angela Bell and 6 more.
How long has The Institute of Advanced Motorists been in business?
The company was formed on 10 March 1956.
What do The Institute of Advanced Motorists’ latest accounts show?
Its latest accounts, to 31 March 2023, show turnover of £4.22m (no earlier figure to compare) and profit before tax of −£2.08m (no earlier figure to compare).
Does The Institute of Advanced Motorists use any other names?
It trades as Advanced Driving Magazine and IAM Road Smart. It has previously used 4 other names, including Advanced Driving, IAM and IAM Group Services Ltd.

Sources and links

The full report on The Institute of Advanced Motorists Limited

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