The Performance House Cars Ltd

Reference number: 1029883

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Appointed representative

This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.

Responsible principal firm

ALPHA ASSET FINANCE LTD Reference number: 804584 Authorised View firm →
What does this mean?
  • An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
  • THE PERFORMANCE HOUSE CARS LTD (FRN 1029883) is an AR of ALPHA ASSET FINANCE LTD (FRN 804584). When you use THE PERFORMANCE HOUSE CARS's services, the FCA authorisation sits with the principal firm.
  • Example: if you take financial advice from THE PERFORMANCE HOUSE CARS, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
  • Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

In the full report: 3 background checks, 1 thing worth a closer look

  • When theph.co.uk first appeared online, and whether it can receive email
  • What kind of line 07887 400220 is
  • Whether W1W 5PF is a shared office: 136 other firms give it
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Other names (1)

If you were contacted under any of these names, it is this firm.

  • The Performance House Finance Trading name

FCA permissions and consumer protection

  • Protection through the principal firm
    Protection works through Alpha Asset Finance Ltd, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company number
15950836
Company status
Active
Company type
Private limited company
Incorporated
11 September 2024 (2 years old)
Registered office
167-169 Great Portland Street, 5th Floor, London, W1W 5PF, England
Nature of business
  • Activities auxiliary to financial intermediation not elsewhere classified (SIC 66190)

Directors and company secretaries

Name Role Born Appointed Other companies
Yash Sakaria Director Feb 1997 11 Sep 2024 1 other company
Elio-Anthony Kanaan Director May 1990 30 Oct 2024 None

Other companies run by these 2 directors

A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.

other company
1
closed down
1

In the full report: all 1 company, named

  • What each company does, and whether it is still trading
  • Which of these 2 directors sit on each board, and since when
  • Any that went into liquidation or administration
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Filed accounts and finances

Year to 30 September 2025Micro-entity accountsNot audited

Net assets

£181

No earlier figure to compare

Employees (average)

2

No earlier figure to compare

Owed within a year

£17.6k

No earlier figure to compare

About these figures
Turnover
Money taken from sales in the year, before any costs.
Profit before tax
What was left after the year’s costs, before corporation tax. A minus figure is a loss.
Net assets, or total equity
Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
Total assets and total liabilities
Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
Cash at bank
Money in the company’s accounts on the last day of the year.
Owed within a year, owed after a year
Debts and bills due in the next twelve months, and those due later.

There is no turnover or profit: small companies do not have to publish them.

Accounts filed at Companies House for company 15950836. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.

Key dates in its history

The Performance House Cars’s history from the FCA register and Companies House, newest first.

Key events (4) All events (7)

2025

26 March 2025

  • Became an appointed representative

FCA register

1 March 2025

  • Elio-Anthony Kanaan became a part-owner (25–50% of shares)

Companies House

2024

11 September 2024

  • Incorporated at Companies House
  • Yash Sakaria became a part-owner (25–50% of shares)

Companies House

In the full report: all 7 events

  • All 7 events in its history (4 shown here)
  • Every director appointment and resignation: 2
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Firms like The Performance House Cars

Other firms of the same type (car dealer), nearest first.

In London

RM Auctions LimitedLondonAppointed representativeCar and Classic LimitedLondonAppointed representativeMHS Leisure LimitedLondonAppointed representativeBobi.car LimitedLondonAppointed representativeBroughtons of Cheltenham LimitedLondonAppointed representativeH.R. Owen Dealerships LimitedLondonAppointed representative

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on The Performance House Cars

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • 1 other company its directors have run, named
  • 3 background checks on its contact details, 1 flagged
  • All 7 events in its history

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Frequently asked questions about this firm

Is The Performance House Cars Ltd FCA authorised?
The Performance House Cars Ltd (FRN 1029883) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.
What does appointed representative mean for The Performance House Cars?
An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct. The Performance House Cars Ltd (FRN 1029883) is an AR of ALPHA ASSET FINANCE LTD (FRN 804584). When you use The Performance House Cars's services, the FCA authorisation sits with the principal firm. Example: if you take financial advice from The Performance House Cars, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
What is The Performance House Cars’ phone number and website?
The FCA register lists the phone number 07887 400220 and the website ThePH.co.uk for The Performance House Cars. If you were given different contact details, use these to check with the firm before going any further.
Is The Performance House Cars a scam or clone?
The Performance House Cars is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with The Performance House Cars?
Protection works through Alpha Asset Finance Ltd, the principal firm responsible for The Performance House Cars's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Who owns The Performance House Cars?
Companies House lists 2 people with significant control of The Performance House Cars: Mr Yash Sakaria (25–50% of shares) and Mr Elio-Anthony Kanaan (25–50% of shares).
Who runs The Performance House Cars?
Companies House lists 2 directors of The Performance House Cars: Yash Sakaria and Elio-Anthony Kanaan.
How long has The Performance House Cars been in business?
The company was formed on 11 September 2024.
What do The Performance House Cars’ latest accounts show?
Its latest accounts, to 30 September 2025, show net assets of £181 (no earlier figure to compare).
Does The Performance House Cars use any other names?
It trades as The Performance House Finance.

Sources and links

The full report on The Performance House Cars Ltd

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