The Will Associates Ltd
Reference number: 911670
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Introducer appointed representative
This firm can only introduce you to its principal, and cannot give financial advice, recommend products, or arrange deals alone.
- Appointed for 7 years
- Protected through the principal
- No FCA actions
- Active company since 2010
- Accounts filed up to 31 January 2026
- On its latest accounts it owed £1.76m more than it owned
- 1 thing worth a closer look in the background checks
Responsible principal firm
AURA LIFE LIMITED Reference number: 976308 View firm →What does this mean?
- An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own.
- THE WILL ASSOCIATES LTD (FRN 911670) introduces customers to AURA LIFE LIMITED (FRN 976308). Any regulated advice or arranging is done by the principal, not THE WILL ASSOCIATES.
- Example: if THE WILL ASSOCIATES refers you to a financial adviser, the advice should come from the principal firm, not from THE WILL ASSOCIATES itself.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
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Phone number
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Address
The Old Magistrates Court, Cheshire Street, Market Drayton, Shropshire, TF9 1PH, United Kingdom
In the full report: 3 background checks, 1 thing worth a closer look
- When honeylegal.co.uk first appeared online, and whether it can receive email
- What kind of line 01630 723108 is
- Who else gives the postcode TF9 1PH
Other names (1)
If you were contacted under any of these names, it is this firm.
- Honey Legal Trading name: A name it trades under now.
FCA permissions and consumer protection
- Protection through the principal firmProtection works through Aura Life Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
- Company number
- 07118208 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 7 January 2010 (16 years old)
- Registered office
- Old Magistrates Court, Cheshire Street, Market Drayton, TF9 1PH, England
- Nature of business
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- Other professional, scientific and technical activities not elsewhere classified (SIC 74909)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| Alan James Gardiner | Director | Oct 1966 | 7 Jan 2010 | 8 other companies |
| Simon Goldstone | Director | Dec 1973 | 7 Jan 2010 | 22 other companies |
| Simon Anthony Wright | Director | Nov 1971 | 7 Jan 2010 | 15 other companies |
Other companies run by these 3 directors
A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.
- other companies
- 35
- closed down
- 17
- went insolvent
- 1
In the full report: all 35 companies, named
- What each company does, and whether it is still trading
- Which of these 3 directors sit on each board, and since when
- The one that went into liquidation or administration
- The 6 companies these 3 directors run together
- All 9 people who have ever been directors, with their dates
Filed accounts and finances
Net assets
−£1.76m
Down £1.84m from £76.7k
Cash at bank
£164k
+3.4% from £159k
Owed within a year
£2.89m
+108% from £1.39m
Net assets are negative: on its last balance sheet the company owed £1.76m more than it owned.
No turnover or profit for the year to 31 January 2026: the accounts print them but do not tag them. The last tagged figures are £5.25m turnover and £50.3k profit, for the year to 31 January 2020.
Assets and liabilities
In the full report: all 6 years of accounts
- Every year from 2020 to 2026
- The chart, over every year
- Every filed figure, year by year
About these figures
- Turnover
- Money taken from sales in the year, before any costs.
- Profit before tax
- What was left after the year’s costs, before corporation tax. A minus figure is a loss.
- Net assets, or total equity
- Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
- Total assets and total liabilities
- Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
- Cash at bank
- Money in the company’s accounts on the last day of the year.
- Owed within a year, owed after a year
- Debts and bills due in the next twelve months, and those due later.
Accounts filed at Companies House for company 07118208. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.
Key dates in its history
The Will Associates’s history from the FCA register and Companies House, newest first.
2025
20 January 2025
- Honey Legal Group Limited took control (75–100% of shares)
Companies House
2021
12 November 2021
- Simon Anthony Wright gained significant control
Companies House
2019
26 July 2019
- Became an introducer appointed representative
FCA register
2016
1 May 2016
- Alan James Gardiner gained significant control
Companies House
2010
7 January 2010
- Incorporated at Companies House
Companies House
In the full report: all 20 events
- All 20 events in its history (5 shown here)
- Every director appointment and resignation: 14
Firms like The Will Associates
Other firms of the same type (funeral director), nearest first.
In the Telford (TF) postcode area
Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.
Get the full report on The Will Associates
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- 35 other companies its directors have run, named
- 3 background checks on its contact details, 1 flagged
- 6 years of accounts, charted
- All 20 events in its history
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Frequently asked questions about this firm
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Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk