Trade Secret (Home Improvements) Limited
Reference number: 1055659
Instant download
Introducer appointed representative
This firm can only introduce you to its principal, and cannot give financial advice, recommend products, or arrange deals alone.
- Appointed for under a year
- Protected through the principal
- No FCA actions
- Active company since 2003
- Accounts filed up to 31 December 2025
Responsible principal firm
IDEAL SALES SOLUTIONS LTD Reference number: 703401 View firm →What does this mean?
- An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own.
- Trade Secret (Home Improvements) Limited (FRN 1055659) introduces customers to IDEAL SALES SOLUTIONS LTD (FRN 703401). Any regulated advice or arranging is done by the principal, not Trade Secret (Home Improvements).
- Example: if Trade Secret (Home Improvements) refers you to a financial adviser, the advice should come from the principal firm, not from Trade Secret (Home Improvements) itself.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
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Phone number
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Address
Unit 2-3, 19 Lisle Avenue, Kidderminster, Worcestershire, DY11 7DF, United Kingdom
In the full report: 3 background checks
- When kawinteriordesign.co.uk first appeared online, and whether it can receive email
- What kind of line 01562 66882 is
- Who else gives the postcode DY11 7DF
Other names (1)
If you were contacted under any of these names, it is this firm.
- KAW Interior Design Trading name: A name it trades under now.
FCA permissions and consumer protection
- Protection through the principal firmProtection works through Ideal Sales Solutions Ltd, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
- Company number
- 04958671 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 10 November 2003 (22 years old)
- Registered office
- Barclays Bank Chambers, Bridge Street, Stratford-Upon-Avon, CV37 6AH
- Nature of business
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- Other building completion and finishing (SIC 43390)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| Kevin Anthony Walsh | Director | Nov 1967 | 10 Mar 2010 | 2 other companies |
Other companies run by its director
A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.
- other companies
- 2
- closed down
- 1
- still active
- 1
In the full report: all 2 companies, named
- What each company does, and whether it is still trading
- Which of its director sits on each board, and since when
- Any that went into liquidation or administration
- All 5 people who have ever been directors, with their dates
Filed accounts and finances
Net assets
£4,082
+27% from £3,218
Cash at bank
£18.7k
No earlier figure to compare
Employees (average)
2
Same as 2
Owed within a year
£241k
+129% from £105k
Assets and liabilities
In the full report: all 7 years of accounts
- Every year from 2019 to 2025
- The chart, over every year
- Every filed figure, year by year
About these figures
- Turnover
- Money taken from sales in the year, before any costs.
- Profit before tax
- What was left after the year’s costs, before corporation tax. A minus figure is a loss.
- Net assets, or total equity
- Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
- Total assets and total liabilities
- Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
- Cash at bank
- Money in the company’s accounts on the last day of the year.
- Owed within a year, owed after a year
- Debts and bills due in the next twelve months, and those due later.
There is no turnover or profit: small companies do not have to publish them.
Accounts filed at Companies House for company 04958671. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.
Key dates in its history
Trade Secret (Home Improvements)’s history from the FCA register and Companies House, newest first.
2026
28 April 2026
- Became an introducer appointed representative
FCA register
2022
29 June 2022
- Ashley Stanley stopped being a part-owner
Companies House
2016
6 April 2016
- Ashley Stanley became a part-owner (25–50% of shares)
- K.A.W. Securities Limited became a part-owner (25–50% of shares)
- Kevin Anthony Walsh became the majority owner (50–75% of shares)
Companies House
2003
10 November 2003
- Incorporated at Companies House
Companies House
In the full report: all 14 events
- All 14 events in its history (6 shown here)
- Every director appointment and resignation: 7
Firms like Trade Secret (Home Improvements)
Other firms of the same type (home improvement or trades), nearest first.
In Kidderminster
Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.
Get the full report on Trade Secret (Home Improvements)
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- 2 other companies its directors have run, named
- 3 background checks on its contact details
- 7 years of accounts, charted
- All 14 events in its history
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Frequently asked questions about this firm
Is Trade Secret (Home Improvements) Limited FCA authorised?
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Is Trade Secret (Home Improvements) a scam or clone?
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Who runs Trade Secret (Home Improvements)?
How long has Trade Secret (Home Improvements) been in business?
What do Trade Secret (Home Improvements)’s latest accounts show?
Does Trade Secret (Home Improvements) use any other names?
Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk