Introducer appointed representative
This firm can only introduce you to its principal, and cannot give financial advice, recommend products, or arrange deals alone.
- Appointed for under a year
- Protected through the principal
- No FCA actions
- Active company since 2018
- Accounts filed up to 31 March 2020
- Its whole board of directors changed in August 2026
- On its latest accounts it owed £36.4k more than it owned
Responsible principal firm
Trade Direct Insurance Services Ltd Reference number: 307734 View firm →What does this mean?
- An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own.
- Tradify (UK) Ltd (FRN 1058763) introduces customers to Trade Direct Insurance Services Ltd (FRN 307734). Any regulated advice or arranging is done by the principal, not Tradify (UK).
- Example: if Tradify (UK) refers you to a financial adviser, the advice should come from the principal firm, not from Tradify (UK) itself.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
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Phone number
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Address
Armstrong Building, Oakwood Drive, Loughborough University Science & Enterprise Park, Loughborough, Leicestershire, LE11 3QF, United Kingdom
In the full report: 3 background checks
- When tradifyhq.com first appeared online, and whether it can receive email
- What kind of line 0800 088 5611 is
- Who else gives the postcode LE11 3QF
FCA permissions and consumer protection
- Protection through the principal firmProtection works through Trade Direct Insurance Services Ltd, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
- Company number
- 11523487 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 17 August 2018 (8 years old)
- Registered office
- Armstrong Building Oakwood Drive, Loughborough University Science & Enterprise Park, Loughborough, LE11 3QF, England
- Nature of business
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- Non-trading company non trading (SIC 74990)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| Elizabeth Helen Brownell | Director | Jul 1985 | 31 Aug 2026 | 64 other companies |
| Patrick Jon Seeley | Director | Feb 1988 | 31 Aug 2026 | 71 other companies |
Other companies run by these 2 directors
A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.
- other companies
- 71
- still active
- 71
- are FCA-registered
- 3
In the full report: all 71 companies, named
- What each company does, and whether it is still trading
- Which of these 2 directors sit on each board, and since when
- Any that went into liquidation or administration
- The 3 on the FCA register, including 2 no longer authorised
- The 64 companies these 2 directors run together
- All 8 people who have ever been directors, with their dates
Filed accounts and finances
Total equity
−£36.4k
No earlier figure to compare
Cash at bank
£5,898
No earlier figure to compare
Employees (average)
2
No earlier figure to compare
Owed within a year
£46.4k
No earlier figure to compare
Total equity is negative: on its last balance sheet the company owed £36.4k more than it owned.
About these figures
- Turnover
- Money taken from sales in the year, before any costs.
- Profit before tax
- What was left after the year’s costs, before corporation tax. A minus figure is a loss.
- Net assets, or total equity
- Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
- Total assets and total liabilities
- Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
- Cash at bank
- Money in the company’s accounts on the last day of the year.
- Owed within a year, owed after a year
- Debts and bills due in the next twelve months, and those due later.
There is no turnover or profit: small companies do not have to publish them.
Accounts filed at Companies House for company 11523487. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.
Key dates in its history
Tradify (UK)’s history from the FCA register and Companies House, newest first.
2026
31 August 2026
- Board replaced: all 3 directors left and 2 new directors took over
Companies House
29 June 2026
- Became an introducer appointed representative
FCA register
2024
31 October 2024
- Board replaced: both directors left and 3 new directors took over
- Access UK Ltd gained significant control
Companies House
2018
17 August 2018
- Incorporated at Companies House
Companies House
In the full report: all 19 events
- All 19 events in its history (5 shown here)
- Every director appointment and resignation: 14
Firms connected to Tradify (UK)
Other FCA-listed firms that share a director, phone number or address with Tradify (UK). A link shows who the firm is tied to, not whether either can be trusted.
- connected firms
- 4
- share a director
- 3
- share its postcode
- 3
In the full report: all 4 connected firms, named
- How each is linked: shared directors (3), the same postcode (3)
- Who links each one: the named directors, with dates
Firms like Tradify (UK)
Other firms of the same type (insurance broker), nearest first.
In Loughborough
Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.
Get the full report on Tradify (UK)
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- 71 other companies its directors have run, named
- 3 background checks on its contact details
- All 19 events in its history
- 4 connected firms, named, and who links them
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Frequently asked questions about this firm
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How long has Tradify (UK) been in business?
What do Tradify (UK)’s latest accounts show?
Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk