TrueStart Limited: FCA regulated?

Appointed representative

This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.

Appointed for 12 years
Protected through the principal
No FCA actions
Active company since 2013
Accounts filed up to 31 March 2025

Responsible principal firm

TRUE CAPITAL LTD Reference number: 725992 Authorised View firm →

What does this mean?

An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
TrueStart Limited (FRN 617118) is an AR of TRUE CAPITAL LTD (FRN 725992). When you use TrueStart's services, the FCA authorisation sits with the principal firm.
Example: if you take financial advice from TrueStart, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

Website

true.global (opens in a new tab)
Phone number

020 3740 6940
Address

29 Buckingham Gate, London, Westminster, SW1E 6NF, United Kingdom

In the full report: 3 background checks

When true.global first appeared online, and whether it can receive email
What kind of line 020 3740 6940 is, and the other firm that gives it
Who else gives the postcode SW1E 6NF

FCA permissions and consumer protection

Protection through the principal firm
Protection works through True Capital Ltd, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Complaints Ombudsman, free
You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company number: 08610030 (opens Companies House in a new tab)
Company status: Active
Company type: Private limited company
Incorporated: 15 July 2013 (13 years old)
Registered office: True House, 29 Buckingham Gate, London, SW1E 6NF, United Kingdom
Nature of business: Management consultancy activities other than financial management (SIC 70229)

Directors and company secretaries

Name	Role	Born	Appointed	Other companies
Paul Andrew Cocker	Director	May 1979	15 Jul 2013	38 other companies
Richard David Mergler	Director	Oct 1964	13 Dec 2013	3 other companies
Matthew Arthur Truman	Director	May 1979	13 Dec 2013	7 other companies
William James Pearson	Director	Feb 1976	2 Aug 2017	88 other companies

Other companies run by these 4 directors

A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.

other companies: 112
closed down: 78
are FCA-registered: 2

In the full report: all 112 companies, named

What each company does, and whether it is still trading
Which of these 4 directors sit on each board, and since when
Any that went into liquidation or administration
The 2 on the FCA register
The 23 companies these 4 directors run together
All 7 people who have ever been directors, with their dates

Filed accounts and finances

Year to 31 March 2025Full accountsAudited

Turnover

£2.37m

+8.5% from £2.18m

Profit before tax

£193k

−8.3% from £210k

Net assets

£4,670

+6.6% from £4,382

Cash at bank

£68.3k

−36% from £107k

Turnover and profit

In the full report: all 6 years of accounts

Every year from 2020 to 2025
Both charts, over every year
Every filed figure, year by year

About these figures

Turnover: Money taken from sales in the year, before any costs.
Profit before tax: What was left after the year’s costs, before corporation tax. A minus figure is a loss.
Net assets, or total equity: Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
Total assets and total liabilities: Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
Cash at bank: Money in the company’s accounts on the last day of the year.
Owed within a year, owed after a year: Debts and bills due in the next twelve months, and those due later.

Accounts filed at Companies House for company 08610030. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.

Key dates in its history

TrueStart’s history from the FCA register and Companies House, newest first.

Key events (3) All events (13)

2016

6 April 2016

True Capital Limited took control (75–100% of shares)

Companies House

2014

12 March 2014

Became an appointed representative

FCA register

2013

15 July 2013

Incorporated at Companies House

Companies House

In the full report: all 13 events

All 13 events in its history (3 shown here)
Every director appointment and resignation: 10

Firms connected to TrueStart

Other FCA-listed firms that share a director, phone number or address with TrueStart. A link shows who the firm is tied to, not whether either can be trusted.

connected firm: 1
share a director: 1
share its phone number: 1

In the full report: the connected firm, named

How it is linked: shared directors (1), the same phone number (1), the same postcode (1)
Who links it to this firm: the named directors, with dates
1 past link through former directors

Firms like TrueStart

Other firms of the same type (investment or fund manager), nearest first.

In London

Colliers International Property Advisers UK LLPLondonAppointed representative Christian AidLondonAppointed representative Bain Capital (UK) LimitedLondonAppointed representative JTC Employer Solutions (UK) LimitedLondonAppointed representative HAN ETF LtdLondonAppointed representative GQG Partners (UK) LtdLondonAppointed representative

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on TrueStart

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

112 other companies its directors have run, named
3 background checks on its contact details
6 years of accounts, charted
All 13 events in its history
1 connected firm, named, and who links them

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Frequently asked questions about this firm

Is TrueStart Limited FCA authorised?

TrueStart Limited (FRN 617118) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.

What does appointed representative mean for TrueStart?

An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct. TrueStart Limited (FRN 617118) is an AR of TRUE CAPITAL LTD (FRN 725992). When you use TrueStart's services, the FCA authorisation sits with the principal firm. Example: if you take financial advice from TrueStart, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

What is TrueStart’s phone number and website?

The FCA register lists the phone number 020 3740 6940 and the website true.global for TrueStart. If you were given different contact details, use these to check with the firm before going any further. The same number is also given by one other FCA firm.

Is TrueStart a scam or clone?

TrueStart is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.

Is my money safe with TrueStart?

Protection works through True Capital Ltd, the principal firm responsible for TrueStart's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.

Who owns TrueStart?

TrueStart is owned by True Capital Limited, which holds 75–100% of shares, 75–100% of votes, can appoint and remove the board, significant influence or control and held through a firm, since 6 April 2016.

Who runs TrueStart?

Companies House lists 4 directors of TrueStart: Paul Andrew Cocker, Richard David Mergler, Matthew Arthur Truman and William James Pearson.

How long has TrueStart been in business?

The company was formed on 15 July 2013.

What do TrueStart’s latest accounts show?

Its latest accounts, to 31 March 2025, show turnover of £2.37m (+8.5% from £2.18m) and profit before tax of £193k (−8.3% from £210k).