UK Birds Limited
Reference number: 959341
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Introducer appointed representative
This firm can only introduce you to its principal, and cannot give financial advice, recommend products, or arrange deals alone.
- Appointed for 5 years
- Protected through the principal
- No FCA actions
- Active company since 2019
- Accounts filed up to 31 January 2026
Responsible principal firm
Brooks Braithwaite (Sussex) Limited Reference number: 304839 View firm →What does this mean?
- An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own.
- UK Birds Limited (FRN 959341) introduces customers to Brooks Braithwaite (Sussex) Limited (FRN 304839). Any regulated advice or arranging is done by the principal, not UK Birds.
- Example: if UK Birds refers you to a financial adviser, the advice should come from the principal firm, not from UK Birds itself.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
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Website
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Phone number
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Address
Newtown Shopping Centre, Birmingham, B19 2SS, United Kingdom
In the full report: 3 background checks
- When birds4u.net first appeared online, and whether it can receive email
- What kind of line 07400 944876 is
- Who else gives the postcode B19 2SS
Other names (1)
If you were contacted under any of these names, it is this firm.
- birds4u Trading name: A name it trades under now.
FCA permissions and consumer protection
- Protection through the principal firmProtection works through Brooks Braithwaite (Sussex) Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
- Company number
- 11791631 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 28 January 2019 (7 years old)
- Registered office
- 35 Newtown Shopping Centre, Birmingham, B19 2SS, England
- Nature of business
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- Retail sale of flowers, plants, seeds, fertilizers, pet animals and pet food in specialised stores (SIC 47760)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| Atif Masood | Director | Jul 1979 | 28 Jan 2019 | None |
In the full report: every company its directors have run
- Confirmation that its director runs no other company
Filed accounts and finances
Net assets
£15.1k
+38% from £10.9k
Employees (average)
2
−33% from 3
Owed within a year
£15.2k
+134% from £6,492
Assets and liabilities
In the full report: all 7 years of accounts
- Every year from 2020 to 2026
- The chart, over every year
- Every filed figure, year by year
About these figures
- Turnover
- Money taken from sales in the year, before any costs.
- Profit before tax
- What was left after the year’s costs, before corporation tax. A minus figure is a loss.
- Net assets, or total equity
- Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
- Total assets and total liabilities
- Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
- Cash at bank
- Money in the company’s accounts on the last day of the year.
- Owed within a year, owed after a year
- Debts and bills due in the next twelve months, and those due later.
There is no turnover or profit: small companies do not have to publish them.
Accounts filed at Companies House for company 11791631. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.
Key dates in its history
UK Birds’s history from the FCA register and Companies House, newest first.
2021
30 September 2021
- Became an introducer appointed representative
- Began trading as "birds4u"
FCA register
2019
28 January 2019
- Incorporated at Companies House
- Atif Masood took control (75–100% of shares)
- Atif Masood appointed as a director
Companies House
Director appointments and resignations, and trading names, appear under All events.
Firms connected to UK Birds
Other FCA-listed firms that share a director, phone number or address with UK Birds. A link shows who the firm is tied to, not whether either can be trusted.
- connected firm
- 1
- share its postcode
- 1
In the full report: the connected firm, named
- How it is linked: the same postcode (1)
- Who links it to this firm: the named directors, with dates
Firms like UK Birds
Other firms of the same type (retailer), nearest first.
In Birmingham
Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.
Get the full report on UK Birds
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- Every company its directors have run, named
- 3 background checks on its contact details
- 7 years of accounts, charted
- All 5 events in its history
- 1 connected firm, named, and who links them
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Frequently asked questions about this firm
Is UK Birds Limited FCA authorised?
What does introducer appointed representative mean for UK Birds?
What is UK Birds’ phone number and website?
Is UK Birds a scam or clone?
Is my money safe with UK Birds?
Who owns UK Birds?
Who runs UK Birds?
How long has UK Birds been in business?
What do UK Birds’ latest accounts show?
Does UK Birds use any other names?
Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk