Unbiased (Financial Advice) UK Limited

Reference number: 231993

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Authorised by the FCA

This firm is on the FCA register and authorised to carry out regulated activities.

Authorised for 22 years
Your funds are protected by FSCS
No FCA actions
Active company since 2004
Accounts filed up to 31 January 2026

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

Website

stjohnshouse.uk (opens in a new tab)
Phone number

01268 793718
Address

30 Florence Gardens, Benfleet, Essex, SS7 2PJ, United Kingdom

In the full report: 3 background checks

When stjohnshouse.uk first appeared online, and whether it can receive email
What kind of line 01268 793718 is
Who else gives the postcode SS7 2PJ

Other names (2)

If you were contacted under any of these names, it is this firm.

St John's House Trading name: A name it trades under now.
Unbiased (Financial Advice) UK Ltd Former name: A name it was registered under before.

FCA permissions and consumer protection

Give regulated advice FSCS may apply
A claim for unsuitable advice is itself FSCS-protected, up to the limit that applies to the product you were advised on.
Manage or trade investments FSCS may apply
Eligible investment and pension claims are typically FSCS-protected up to £85,000 per person, depending on the product and your circumstances.
Complaints Ombudsman, free
You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

Show FCA detail (4 permissions)

Advising on investments (except on Pension Transfers and Pension Opt Outs)
Advising on Pension Transfers and Pension Opt Outs
Arranging (bringing about) deals in investments
Making arrangements with a view to transactions in investments

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company number: 05020833 (opens Companies House in a new tab)
Company status: Active
Company type: Private limited company
Incorporated: 20 January 2004 (22 years old)
Registered office: St John's House, 30 Florence Gardens, Benfleet, SS7 2PJ, England
Nature of business: Activities of insurance agents and brokers (SIC 66220)

Directors and company secretaries

Name	Role	Born	Appointed	Other companies
Steven Robert Ford	Director	Apr 1959	5 Feb 2004	2 other companies
Andreia Carina Longuinho Eusebio Relva Ford	Director	Nov 1987	1 Jan 2022	1 other company

Other companies run by these 2 directors

A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.

other companies: 3
still active: 3

In the full report: all 3 companies, named

What each company does, and whether it is still trading
Which of these 2 directors sit on each board, and since when
Any that went into liquidation or administration
All 3 people who have ever been directors, with their dates

Filed accounts and finances

Year to 31 January 2026Small company accountsNot audited

Net assets

£241k

+12% from £215k

Cash at bank

£265k

<1% from £263k

Employees (average)

1

Same as 1

No turnover or profit for the year to 31 January 2026: the accounts print them but do not tag them. The last tagged figures are £329k turnover and £196k profit, for the year to 31 March 2023.

Assets and liabilities

In the full report: all 7 years of accounts

Every year from 2020 to 2026
Both charts, over every year
Every filed figure, year by year

About these figures

Turnover: Money taken from sales in the year, before any costs.
Profit before tax: What was left after the year’s costs, before corporation tax. A minus figure is a loss.
Net assets, or total equity: Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
Total assets and total liabilities: Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
Cash at bank: Money in the company’s accounts on the last day of the year.
Owed within a year, owed after a year: Debts and bills due in the next twelve months, and those due later.

Accounts filed at Companies House for company 05020833. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.

Key dates in its history

Unbiased (Financial Advice) UK’s history from the FCA register and Companies House, newest first.

Key events (9) All events (15)

2026

2 May 2026

Steven Robert Ford became a part-owner (25–50% of shares)

Companies House

1 May 2026

Steven Robert Ford stopped being the majority owner

Companies House

9 February 2026

Changed its registered name from "Unbiased (Financial Advice) UK Ltd"

FCA register

2024

7 May 2024

Andreia Carina Longuinho Eusebio Relva Ford gained 25–50% of the votes

Companies House

2016

6 April 2016

Steven Robert Ford became the majority owner (50–75% of shares)

Companies House

2013

1 April 2013

Regulated by the FCA from this date

FCA register

2004

30 April 2004

Regulated by the Financial Services Authority from this date
Became authorised by the FCA

FCA register

20 January 2004

Incorporated at Companies House

Companies House

In the full report: all 15 events

All 15 events in its history (9 shown here)
Every director appointment and resignation: 2

Firms like Unbiased (Financial Advice) UK

Other firms of the same type (financial adviser), nearest first.

In Benfleet

SimFin Financial limitedBenfleetAuthorised Estuary Wealth Management LimitedBenfleetAppointed representative Leigh Michelle CrumpBenfleetAppointed representative Simtonic Financial Solutions LtdBenfleetAppointed representative Valkyrie Financial Advice LtdBenfleetAppointed representative

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on Unbiased (Financial Advice) UK

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

3 other companies its directors have run, named
3 background checks on its contact details
7 years of accounts, charted
All 15 events in its history

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Frequently asked questions about this firm

Is Unbiased (Financial Advice) UK Limited FCA authorised?

Yes, Unbiased (Financial Advice) UK Limited (FRN 231993) is authorised by the FCA to carry out regulated activities. It has held its current authorisation since April 2004 and works as a financial adviser. The FCA has placed no limits on its permissions.

What is Unbiased (Financial Advice) UK’s phone number and website?

The FCA register lists the phone number 01268 793718 and the website stjohnshouse.uk for Unbiased (Financial Advice) UK. If you were given different contact details, use these to check with the firm before going any further.

Is Unbiased (Financial Advice) UK a scam or clone?

Unbiased (Financial Advice) UK is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.

Is my money safe with Unbiased (Financial Advice) UK?

Its FCA permissions do not allow it to hold or control client money. It depends on the product, but eligible claims may be protected by the FSCS. You can also refer complaints about Unbiased (Financial Advice) UK to the Financial Ombudsman Service, free of charge.

Who owns Unbiased (Financial Advice) UK?

Companies House lists 2 people with significant control of Unbiased (Financial Advice) UK: Mr Steven Robert Ford (25–50% of shares) and Mrs Andreia Carina Longuinho Eusebio Relva Ford (25–50% of votes).

Who runs Unbiased (Financial Advice) UK?

Companies House lists 2 directors of Unbiased (Financial Advice) UK: Steven Robert Ford and Andreia Carina Longuinho Eusebio Relva Ford.

How long has Unbiased (Financial Advice) UK been in business?

The company was formed on 20 January 2004, and has held its current FCA authorisation since April 2004.

What do Unbiased (Financial Advice) UK’s latest accounts show?

Its latest accounts, to 31 January 2026, show net assets of £241k (+12% from £215k) and cash at bank of £265k (<1% from £263k).

Does Unbiased (Financial Advice) UK use any other names?

It trades as St John's House. It has previously used the name Unbiased (Financial Advice) UK Ltd.

Sources and links

Its entry on the FCA register register.fca.org.uk
Its Companies House record gov.uk
Check your FSCS cover fscs.org.uk
Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
Report a scam to the FCA fca.org.uk