Velo Management Ltd

Reference number: 972145

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Introducer appointed representative

This firm can only introduce you to its principal, and cannot give financial advice, recommend products, or arrange deals alone.

Responsible principal firm

IDEAL SALES SOLUTIONS LTD Reference number: 703401 Authorised View firm →
What does this mean?
  • An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own.
  • Velo Management Ltd (FRN 972145) introduces customers to IDEAL SALES SOLUTIONS LTD (FRN 703401). Any regulated advice or arranging is done by the principal, not Velo Management.
  • Example: if Velo Management refers you to a financial adviser, the advice should come from the principal firm, not from Velo Management itself.
  • Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

In the full report: 3 background checks, 1 thing worth a closer look

  • When velorunner.co.uk first appeared online, and whether it can receive email
  • What kind of line 01785 818055 is
  • Who else gives the postcode ST15 0SR
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Other names (1)

If you were contacted under any of these names, it is this firm.

  • Velo Runner Trading name

FCA permissions and consumer protection

  • Protection through the principal firm
    Protection works through Ideal Sales Solutions Ltd, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company number
07125740
Company status
Active
Company type
Private limited company
Incorporated
14 January 2010 (16 years old)
Registered office
The Velo Store Emerald Way, Stone Business Park, Stone, Staffordshire, ST15 0SR
Nature of business
  • Other retail sale in non-specialised stores (SIC 47190)

Directors and company secretaries

Name Role Born Appointed Other companies
Peter Christopher Jeffers Director Oct 1972 14 Jan 2010 1 other company
Sarah Louise Jeffers Director Jan 1975 14 Jan 2010 1 other company

Other companies run by these 2 directors

A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.

other company
1
still active
0
went insolvent
1

In the full report: all 1 company, named

  • What each company does, and whether it is still trading
  • Which of these 2 directors sit on each board, and since when
  • The one that went into liquidation or administration
  • The 1 company these 2 directors run together
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Filed accounts and finances

Year to 31 August 2025Small company accountsNot audited

Net assets

−£27.9k

−123% from £123k

Cash at bank

£6,337

−65% from £18.1k

Employees (average)

4

+33% from 3

Owed within a year

£307k

−25% from £410k

Net assets are negative: on its last balance sheet the company owed £27.9k more than it owned.

Assets and liabilities

In the full report: all 7 years of accounts

  • Every year from 2019 to 2025
  • The chart, over every year
  • Every filed figure, year by year
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About these figures
Turnover
Money taken from sales in the year, before any costs.
Profit before tax
What was left after the year’s costs, before corporation tax. A minus figure is a loss.
Net assets, or total equity
Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
Total assets and total liabilities
Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
Cash at bank
Money in the company’s accounts on the last day of the year.
Owed within a year, owed after a year
Debts and bills due in the next twelve months, and those due later.

There is no turnover or profit: small companies do not have to publish them.

Accounts filed at Companies House for company 07125740. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.

Key dates in its history

Velo Management’s history from the FCA register and Companies House, newest first.

Key events (5) All events (8)

2025

22 July 2025

  • Changed its registered name from "Velo Management Ltd."

FCA register

2022

15 March 2022

  • Became an introducer appointed representative

FCA register

2016

6 April 2016

  • Peter Christopher Jeffers became a part-owner (25–50% of shares)
  • Sarah Louise Jeffers became a part-owner (25–50% of shares)

Companies House

2010

14 January 2010

  • Incorporated at Companies House

Companies House

In the full report: all 8 events

  • All 8 events in its history (5 shown here)
  • Every director appointment and resignation: 2
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Firms like Velo Management

Other firms of the same type (retailer), nearest first.

In the Stoke-on-Trent (ST) postcode area

Bithstone Carpets LimitedStoke-on-TrentAppointed representativeFarmhouse Stoves LtdStoke-on-TrentAppointed representativeJobete LtdLeekAppointed representativeJS&CD LtdStaffordAppointed representativeJust Floors Stoke LtdAppointed representativePau Run & Ride LtdStoke on trentAppointed representative

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on Velo Management

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • 1 other company its directors have run, named
  • 3 background checks on its contact details, 1 flagged
  • 7 years of accounts, charted
  • All 8 events in its history

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Frequently asked questions about this firm

Is Velo Management Ltd FCA authorised?
Velo Management Ltd (FRN 972145) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.
What does introducer appointed representative mean for Velo Management?
An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own. Velo Management Ltd (FRN 972145) introduces customers to IDEAL SALES SOLUTIONS LTD (FRN 703401). Any regulated advice or arranging is done by the principal, not Velo Management. Example: if Velo Management refers you to a financial adviser, the advice should come from the principal firm, not from Velo Management itself. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
What is Velo Management’s phone number and website?
The FCA register lists the phone number 01785 818055 and the website velorunner.co.uk for Velo Management. If you were given different contact details, use these to check with the firm before going any further.
Is Velo Management a scam or clone?
Velo Management is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with Velo Management?
Protection works through Ideal Sales Solutions Ltd, the principal firm responsible for Velo Management's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Who owns Velo Management?
Companies House lists 2 people with significant control of Velo Management: Mrs Sarah Louise Jeffers (25–50% of shares) and Mr Peter Christopher Jeffers (25–50% of shares).
Who runs Velo Management?
Companies House lists 2 directors of Velo Management: Peter Christopher Jeffers and Sarah Louise Jeffers.
How long has Velo Management been in business?
The company was formed on 14 January 2010.
What do Velo Management’s latest accounts show?
Its latest accounts, to 31 August 2025, show net assets of −£27.9k (−123% from £123k) and cash at bank of £6,337 (−65% from £18.1k).
Does Velo Management use any other names?
It trades as Velo Runner.

Sources and links

The full report on Velo Management Ltd

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