Appointed representative
This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.
- Appointed for 6 years
- Protected through the principal
- No FCA actions
- Active company since 2001
- Accounts filed up to 31 October 2025
Responsible principal firm
AUTOGUARD WARRANTIES LTD Reference number: 500640 View firm →What does this mean?
- An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
- VELOCES OF LONDON LIMITED (FRN 932946) is an AR of AUTOGUARD WARRANTIES LTD (FRN 500640). When you use VELOCES OF LONDON's services, the FCA authorisation sits with the principal firm.
- Example: if you take financial advice from VELOCES OF LONDON, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
This company holds another FCA record
A company can hold several FCA records, covering different parts of its business, and each one carries its own permissions and protection. The reference number you were given decides which record applies to you.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
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Phone number
-
Address
183 Victoria Road, Barnet, EN4 9PA, United Kingdom
In the full report: 3 background checks
- When veloces.co.uk first appeared online, and whether it can receive email
- What kind of line 020 8275 0630 is
- Who else gives the postcode EN4 9PA
FCA permissions and consumer protection
- Protection through the principal firmProtection works through Autoguard Warranties Ltd, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
- Company number
- 04245849 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 4 July 2001 (25 years old)
- Registered office
- Warwick Yard, 183 Victoria Road, Barnet, Hertfordshire, EN4 9PA
- Nature of business
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- Sale of new cars and light motor vehicles (SIC 45111)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| Paul Nanasbaum | Director | Dec 1969 | 4 Jul 2001 | 2 other companies |
| Sara Nanasbaum | Director | Apr 1970 | 18 Jan 2005 | 2 other companies |
| Sara Nanasbaum | Secretary | Not published | 4 Jul 2001 | 2 other companies |
Other companies run by these 2 directors
A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.
- other companies
- 2
- still active
- 2
- run together
- 2
In the full report: all 2 companies, named
- What each company does, and whether it is still trading
- Which of these 2 directors sit on each board, and since when
- Any that went into liquidation or administration
- The 2 companies these 2 directors run together
- All 3 people who have ever been directors, with their dates
Filed accounts and finances
Net assets
£76.6k
−24% from £101k
Cash at bank
£120k
Up £111k from £8,711
Employees (average)
11
Same as 11
Owed within a year
£1.65m
+13% from £1.46m
Assets and liabilities
In the full report: all 7 years of accounts
- Every year from 2019 to 2025
- The chart, over every year
- Every filed figure, year by year
About these figures
- Turnover
- Money taken from sales in the year, before any costs.
- Profit before tax
- What was left after the year’s costs, before corporation tax. A minus figure is a loss.
- Net assets, or total equity
- Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
- Total assets and total liabilities
- Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
- Cash at bank
- Money in the company’s accounts on the last day of the year.
- Owed within a year, owed after a year
- Debts and bills due in the next twelve months, and those due later.
There is no turnover or profit: small companies do not have to publish them.
Accounts filed at Companies House for company 04245849. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.
Key dates in its history
Veloces of London’s history from the FCA register and Companies House, newest first.
2020
26 August 2020
- Became an appointed representative
FCA register
2016
6 April 2016
- Veloces Of London (Holdings) Ltd took control (75–100% of shares)
Companies House
2005
18 January 2005
- Sara Nanasbaum appointed as a director
Companies House
2001
4 July 2001
- Incorporated at Companies House
- Paul Nanasbaum appointed as a director
Companies House
Director appointments and resignations, and trading names, appear under All events.
Get the full report on Veloces of London
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- 2 other companies its directors have run, named
- 3 background checks on its contact details
- 7 years of accounts, charted
- All 5 events in its history
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Frequently asked questions about this firm
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What do Veloces of London’s latest accounts show?
Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk